Marine Life & Conservation
UK Public support flips against dolphin and killer whale marine park shows

A survey of 2,050 people in the UK released this week reveals that watching dolphins and killer whales perform tricks in small tanks is no longer on the travel bucket list of the average British tourist. The poll was carried out by Censuswide on behalf of the leading ethical travel company, responsibletravel.com, and international wildlife charity, the Born Free Foundation.
Growing public awareness of the ethical issues and physical implications of keeping dolphins and whales in captivity is changing public opinion. A staggering 86% of people surveyed* said they would not wish to visit a marine park to see whales and dolphins as part of an overseas holiday.
Will Travers OBE, President of the Born Free Foundation, said:
“Are the days of the dolphinarium over? It seems clear that when presented with the information on which to make an informed decision, British travellers have had enough. It is time to bring the curtain down on the exploitation of whales and dolphins in captivity – just like the exploitation of wild animals in travelling circuses. There are no longer any captive dolphins in the UK and I hope that the result of this survey will hasten the day when there are no captive dolphins kept for public entertainment anywhere in the world. We have a responsibility to make that dream a reality.”
Respondents were asked the same question at the beginning of the survey and again at the end, after having read a short statement** setting out facts about wild and captive whales and dolphins.
When initially asked, a clear majority, 61% said they did not wish to visit an overseas marine park to see whales and dolphins. Of those who declared that they would visit, 64% changed their minds after reading the factual statement.
Ethical considerations appear to be the reason for the respondents’ decision – 75% of the initial non-supporters felt it was ‘wrong to keep whales and dolphins in small tanks’, whilst a further 19% said they ‘don’t support or attend any zoos’.
Justin Francis, Managing Director at responsibletravel.com said:
“As public awareness of whale and dolphin captivity issues continues to increase, thanks to films such as ‘Blackfish’ and important campaigns such as our ‘Say NO to orca circuses’ petition with the World Cetacean Alliance Working Group on Captivity, time is ticking faster than ever before for this industry.
“For too long the travel industry has buried its collective head in the sand on this issue. Just as there was a point when circuses’ time was up, the same is happening with orca circuses. It’s clear that the majority of holidaymakers are not interested in these shows for ethical reasons.
“The time has come for travel companies, and the representative body ABTA (Association of British Travel Agents), to face the facts and stop supporting this irresponsible form of tourism.”
Regional waves of support
• The Northern Irish were the most unanimous in their distaste of marine shows, with 97% not wishing to visit by the end of the survey.
• Londoners were the most likely to visit (22% would want to) by the survey’s close.
• Those in the South East were least interested in marine shows (68% did not want to visit) when initially asked.
• Those in the North West were most interested (45% wanted to visit) when initially asked.
• The Northern Irish were most likely to change their minds after reading the facts, and Londoners were the least easily swayed.
Petition
In April this year, responsibletravel.com and the World Cetacean Alliance launched a petition to encourage the travel industry to stop supporting killer whale and dolphin shows. The petition has already been signed by over 8,500 individuals, travel companies, charities, non-governmental organisations (NGOs) and other businesses.
See www.responsibletravel.com/stop-orca-circus
*Survey was carried out by Censuswide on behalf of responsibletravel.com and the Born Free Foundation. A total of 2050 people responded online in the UK between 2nd May – 8th May 2014.
** Statement read by respondents before their final question:
Captive whales and dolphins are kept in marine parks and visited by tourists on holiday. They are highly intelligent, social animals. In the wild, they:
• live in family groups, called pods of up to 100 individuals;
• have considerably higher life expectancies than their counterparts in captivity;
• can swim the equivalent distance of London to Sheffield (260km) or more in one day;
• are capable of diving to depths greater than the height of Niagara Falls (60m) and hunting live fish using sophisticated techniques.
In captivity these animals are confined to tanks, they are fed dead fish and commonly develop problems such as abnormal repetitive behaviour and aggression. They are trained to perform tricks and stunts, often to loud music and a cheering crowd.
Marine Life & Conservation
GROUNDTRUTH collaborates with PADI on pioneering submersible collection

GROUNDTRUTH, a story-led material innovation company that is fast forging a reputation for its next generation travel gear, is thrilled to announce its collaboration with the world’s largest diving association – PADI – on a range of pioneering submersible bags.
Entitled UNDA, Latin for wave, the collaborative range sets a new standard in sustainable design, with the GROUNDTRUTH team transforming the standard drybag into a future-focused travel companion, representing the two partners’ shared philosophy of ocean and environmental protection.
The 100% recycled bag range’s proprietary material is made from plastic waste including ghost fishing nets, post-consumer Nylon and plastic bottles. It is used alongside GROUNDTRUTH’S own patent-pending GT-OCO-CO2® hardware range, made from recycled plastic and captured CO2 emissions.
With a presence via 6,600 dive centres and resorts in 184 countries and territories throughout the world, PADI has amassed a hugely engaged community of 30 million+ divers to date. This collection creates a platform to highlight the shocking / mind blowing impact of plastics affecting our blue planet while actively contributing to its removal – empowering people from around the globe to take meaningful action to protect what they love.
“We are incredibly excited to partner with PADI on this project which will be launched via PADI’s global diving network and via our own channels,” said Georgia Scott, Co-founder and CEO of GROUNDTRUTH. “Ghost fishing nets account for over 50% of all plastic waste in our oceans, causing irreversible damage to global marine ecosystems. By combining our expertise in innovative design with PADI’s dedication to Ocean conservation, we aim to make a significant positive impact through the repurposing of these harmful plastics. GROUNDTRUTH was created with the value that all consumer products should contribute to a safer planet.”
“We are proud to collaborate with GROUNDTRUTH, as this partnership exemplifies our shared mission to mobilize the global community of Torchbearers who actively explore and protect our ocean,” said Lisa Nicklin, Vice President of Growth and Marketing for PADI Worldwide “Together, we’ve revolutionized the way that divers can carry around their essentials while elevating their commitment to protecting the place they love. It’s truly a product line designed by divers, for divers.
The UNDA range will be available for pre-order through www.groundtruth.global from the 3rd of February 2025 with PADI members being given the first opportunity to buy via their channels. Join us in this pioneering initiative to explore, protect, and preserve our oceans for future generations.
For more information about the GROUNDTRUTH x PADI collaboration, click here.
About GROUNDTRUTH®
GROUNDTRUTH sparks a new generation of travel gear that enables and accelerates positive change, making a transformative impact to industries, processes and people. As a green technology business and lifestyle brand, at the heart of GROUNDTRUTH is the exploration and development of new materials crafted from the world’s pollution and plastic waste. Their patent-pending GT-OCO-CO2® hardware range, created from recycled plastic and captured CO2 Emissions, is a world first.
Utilising their origins as investigative documentary filmmakers, sisters and founders Georgia, Sophia and Nina Scott, have hand-built GROUNDTRUTH’s unique Bluesign® certified supply chain ecosystem with partners who share the brand’s ethos for people and our planet. Their mission and products are created to support and empower individuals who are making a difference, both in their communities and around the world.
About PADI®
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive centers and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM
Marine Life & Conservation
Go Diving Show 2025 UK Stage Speaker: Lloyd Rees-Jones

Sharks dwell off the UK coastline, but did you know there is one that glows in the dark? Join Lloyd Rees-Jones at this year’s GO Diving Show in March when he takes to the UK Stage to showcase a very different side of our marine life when viewed in a different light (no pun intended!).
Lloyd Rees-Jones is a HSE Part 4 Media Diver, PADI Master Scuba Diver Trainer, underwater videographer and seasoned volunteer with Neptunes Army of Rubbish Cleaners (NARC). For almost 20 years he has been completely captivated by three shore diving locations in Pembrokeshire, West Wales, and every year he discovers something new that fills him with excitement for the season ahead and keeps him going back year after year.
Ultraviolet night diving in Pembrokeshire
Lloyd’s talk on the UK Stage will be about marine fluorescence and the nocturnal activities of our favourite coastal species, and will give a glimpse on how ultraviolet night diving has the potential to rekindle our passion for night diving – and also the hidden benefits it can bring to our UK diving adventures.
Go Diving Show 2025 takes place at the NAEC Stoneleigh Park, Coventry, on the 1st -2nd March.
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