Connect with us
background

Miscellaneous Blogs

What if the Dive Industry could work together to produce a TV programme?

Published

on

What if the Dive Industry could work together to produce a TV programme? This could work in every country and would generate a lot of programmes for people to watch worldwide. This could be done in several ways but here are a couple of ideas based on the U.K.

Around the U.K. there are hundreds, if not thousands, of dives completed every week. With the arrival of sports cameras to suit all budgets, there is a lot of footage being taken. It’s not all good but most could be edited down into short, usable clips. Clips of a single dive site could be collated, they could then be used to create the basis for a program. Editing of potentially hundreds of clips sounds a nightmare, but if you have a local University that teaches media studies, the students could be used to do the first edit.

Reducing 40 minute videos into a clip that suits may just take a few seconds of genius or luck by the cameraman. A willing presenter can then talk to people at the dive site or on a boat near the dive site. The key to a good programme will be in the final edit, which takes time. With the amount of footage available, it would be easy to make a 30 minute programme for most sites. Due to programming styles, allowing for start and end titles and adverts, this is only two 11 minute segments. There will be more about programming later.

The U.K. has many stories and secrets to be unveiled. In 2016, I embarked on a quest to find the Darlwyne, a motor cruiser lost in 1966, with 31 people on board. The vessel was lost with no survivors. After some detective work, we knew the area to search. I found some remains of what we believe to be the Darlwyne, just one week before the fiftieth anniversary of the loss. The BBC filmed most of the process and interviewed relatives and others who remembered the event. It was then presented on TV as a whole 30 minute episode of BBC’s Inside Out.

The program shouldn’t have cost a lot to produce and was aired on BBC HD countrywide. There are many stories like this; in fact, I am working on one right now with the BBC. It only takes a small team and a half decent story to make a good and interesting programme.

I have plenty of ideas of programmess that have a wider interest but still contain diving. We have people we know who would make great presenters. Here at Atlantic Scuba, we have a multi award winning and twice BAFTA nominated cameraman/editor/producer. We even have a local University that teaches media studies. I am sure we are not the only dive centre and community in the U.K. like this; I’m sure there are probably several in similar situations in every country.

A suggestion for the U.K. and a bit about programming:

In the U.K. and throughout most of Europe, we have Sky TV. There is also Freeview in the U.K. and probably similar programming in Europe and the rest of the world. These broadcasting companies have many channels and some allow individuals to buy air time. Air time is not expensive for the smaller channels. These channels are watched by tens of thousands of people, including those representing other channels. Other channels choose to license programmes they like and show them on their own channel. This can happen more than once.

The cost of airtime can be financed by a sponsor and advertisers. An advert can be as short as 15 seconds. So where is this going? Programming is all about the financials around programming. So let’s look at the maths…

Air time on a lesser known Sky TV channel will cost roughly £1000 an hour. That hour gives you 9 minutes of advertising space to recover the costs. The programme will also be available online, to watch on-demand, after being shown. If we could make an inexpensive programme, which certainly can be done, for say around £3000, a 15 second advert would need to be sold for under £120, slightly less if there is a programme sponsor too. This would then break even.

If the programme was re-sold to another channel, then there would actually be a profit. It could even be sold to other countries. Most airtime suppliers would like a series, rather than a single programme. So six programmes would need to be made for a small series, although it does not have to be limited to any specific amount of programmes. If done worldwide, by half the countries in the world, there would be 300 hours of diving on TV globally available, based on six 60 minute programmes.

If you created a new series each year, in each country, the choice would be expansive. Any profit made by reselling, could be put into making more or better programmess, or used to refund/credit advertisers. Remember, the more diving gets seen, the more people will want to dive.

What do you think?


Find out more about Mark and Atlantic Scuba at www.atlanticscuba.co.uk

Mark Milburn is the owner of Atlantic Scuba in Falmouth, Cornwall, England, and is an SDI/TDI/NAS/RYA Instructor and a Commercial Boat Skipper. Although often referred to as a maritime archaeologist, he prefers to call himself a wreck hunter. Find out more about Mark and Atlantic Scuba by visiting www.atlanticscuba.co.uk.

Blogs

The BiG Scuba Podcast Episode 180: Dawn Kernagis

Published

on

Dawn Kernagis

Gemma and Ian chat to Dawn Kernagis.  Dawn joined DEEP in 2023 as the Director of Scientific Research.   DEEP is an ocean technology and exploration company with a mission to ‘Make Humans Aquatic.’ DEEP’s undersea habitat and submersible systems, combined with multi-phased diver and human performance training, will create the next evolution of subsea science, research, and exploration capabilities.   Dawn is a NASA-trained NEEMO Aquanaut, Explorer’s Club Fellow and Women Divers Hall of Fame Inductee and who is also tasked to establish DEEP’s first US presence in North Carolina.   Dawn has also been a diver with numerous underwater exploration, research, and conservation projects since 1993, including the mapping and record-setting exploration of some of the deepest underwater caves in the world.

https://www.deep.com/

https://www.linkedin.com/in/dawn-kernagis-995383152/

The BiG Scuba Podcast is brought to you by Narked at 90.   “Beyond Technical”   Narked at 90    If you are thinking of moving across to tech diving or completely new to diving, Narked at 90 can advise and guide on the best equipment and set up for your personal or commercial requirements  https://www.narkedat90.com/.  There is currently a code for you to use for purchases and the code is  BIGSCUBA2024.

If you are interested in the INSTA360 action camera we discussed then please click this link:   https://www.insta360.com/sal/x3?utm_term=INRAI8S

We hope you have enjoyed this episode of The BiG Scuba Podcast.  Please give us ★★★★★, leave a review, and tell your friends.   Contact Gemma and Ian with your messages, ideas and feedback via The BiG Scuba Bat Phone    +44 7810 005924   or use our social media platforms.   To keep up to date with the latest news, follow us:

We are on Instagram                     @thebigscuba

We are on Facebook                      @thebigscuba

We are in LinkedIn                          https://www.linkedin.com/in/ian%F0%9F%A6%88-last-325b101b7/

The BiG Scuba Website                  www.thebigscuba.com

Amazon Store :                                https://www.amazon.co.uk/shop/thebigscuba

Visit   https://www.patreon.com/thebigscubapodcast and subscribe – Super quick and easy to do and it makes a massive difference. Thank you.

🎧You can listen to the BiG Scuba Podcast on all major podcast platforms including …. iTunes, SoundCloud, Spotify and Stitcher 😀.  ISSN Number 2752-6127

Continue Reading

Blogs

The BiG Scuba Podcast Episode 173: DEEP – Making Humans Aquatic

Published

on

Gemma and Ian visited DEEP and were hosted by Phil Short, Research Diving, Training Lead, and were given a tour of the facility at Avonmouth and then over to the Campus at Tidenham.

DEEP is evolving how humans access, explore and inhabit underwater environments. Through flexible, modular and mobile subsea habitats that allow humans to live undersea up to 200m for up to 28 days, work-class submarines, and advanced human performance research, DEEP completely transforms what we are capable of underwater and how we conduct undersea science and research.

www.deep.com

You can listen to Episode 173 of the BiG Scuba Podcast here.

We hope you have enjoyed this episode of The BiG Scuba Podcast.  Please give us ★★★★★, leave a review, and tell your friends about us as each share and like makes a difference.   Contact Gemma and Ian with your messages, ideas and feedback via The BiG Scuba Bat Phone    +44 7810 005924   or use our social media platforms.   To keep up to date with the latest news, follow us:

We are on Instagram                     @thebigscuba

We are on Facebook                      @thebigscuba

We are in LinkedIn                          https://www.linkedin.com/in/ian%F0%9F%A6%88-last-325b101b7/

The BiG Scuba Website                  www.thebigscuba.com

Amazon Store :                                https://www.amazon.co.uk/shop/thebigscuba

Visit   https://www.patreon.com/thebigscubapodcast and subscribe – Super quick and easy to do and it makes a massive difference. Thank you.

Continue Reading

E-Newsletter Sign up!

Instagram Feed

Popular