News
PADI is NOT for sale, says Drew Richardson
A Message from Drew Richardson, President and CEO of PADI Worldwide
American author Mark Twain popularized a saying about innuendo, assumptions and conjectured numbers used to prop up slander:
There are three kinds of lies: lies, damned lies and statistics.
Twain’s words certainly apply to a recent internet rumor that PADI is up for sale again. It is not. There are no discussions anywhere at any level to sell or buy PADI. The news on this is that there is no news.
Normally, I ignore PADI hate-mongering and chitchat flitting about in social media. The internet spreads gossip faster and wider than at any time in history, but most of us know propaganda and lies when we see them. Lacking substance to stand on, these typically erode quickly, so there’s no need to let them distract us. But in this case, speculation and perjure masqueraded as news (complete with “secret sources” – bless their hearts) so I’m setting the record straight.
As most in the dive industry knows, in 2017 the PADI organization secured support from a strong international consortium of long-term individual and group North American and European investors. This group does not involve itself in PADI’s day-to-day decisions or operations, but fully supports the PADI family’s missions to lead the dive industry and help shape a positive future for our oceans. We’re blessed with a growing group of exceptional managers and employees in international offices, but final authority and responsibility stops on my desk.
The PADI organization will continue to invest in the right products, people and programs that enable PADI Members to succeed by fulfilling divers’ interests, dreams and desires, and that support the PADI Four Pillars of Change, PADI Foundation and Project AWARE and other initiatives that make the world a better place.
For those interested, here’s some nonfiction (I won’t call it news because it’s been true for quite awhile): PADI Members make PADI the strongest brand in diving, and personally leverage the power of divers as a force for strong, positive change in ocean health, conservation and education in more than 183 countries and territories. Honestly, I’m humbled to serve the PADI membership – a positive, proactive family of individuals, retailers, resort operators and divers around the world who are the real stewards, and hands and feet of PADI’s missions. They exemplify where all of us in the industry really need to be putting our effort.
Sincerely,
Dr. Drew Richardson
PADI President & CEO
For more information, visit www.PADI.com.
Source: www.divenewswire.com
Blogs
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
In a video recorded exclusively for Scubaverse.com, Jeff Goodman interviews Mark Spiers, CEO of new scuba diving training agency NovoScuba.
Find out more about NovoScuba at www.novoscuba.com.
News
Charting New Waters; NovoScuba Goes Global with the Launch of their Revolutionary Dive Training Agency!
Discover a New Era of Dive Education: NovoScuba Brings Innovation to the Surface! Fully ISO Certified and Equipped with Cutting-Edge Technology.
With a combined experience spanning over a century in the diving industry, a team of accomplished dive store owners, managers, and professionals unveils NovoScuba, a ground-breaking dive training agency poised to redefine the benchmarks of underwater education. Launching in May 2024, NovoScuba promises a revolutionary approach to dive training. Their vision is to make diving accessible to everyone, share success within the dive community and emphasise positive interactions with the planet.
NovoScuba’s global debut marks a significant milestone in the dive industry. Driven by a vision to challenge convention and harness the power of technology, NovoScuba aims to revolutionise the dive training landscape through its innovative business model, which is digitally native, making it the most technologically advanced dive training agency to date.
“We recognised the need for change in the dive training industry and saw an opportunity to leverage technology, and redefine existing business models to create something truly innovative,” said Mark Spiers, CEO of NovoScuba.
NovoScuba’s platform offers state of the art training programmes ranging from introductory up to professional diving, including various specialties. All programmes meet international standards and ISO certifications are in place. This commitment to shared success, accessibility and positive results for the planet, all at a cost effective and affordable level, is what will make NovoScuba stand out.
“Our deep understanding of traditional pain points for the industry, combined with our digitally native approach positions NovoScuba as a game-changer in dive education. Offering unparalleled initiatives such as student subscription, open access to all course materials, pay as you certify, no stock required, monthly membership payments, payment in local currencies, one-click certifications, and membership freezing, NovoScuba is set to redefine the industry. Available in 13 languages, at launch, the NovoScuba courses are written for the modern divers, with a focus on up-to-date content, interactive learning, and an engaging platform,” Mark Spiers concluded.
NovoScuba is challenging a change in the industry, redefining established traditional systems, and ushering in a new standard of excellence, support, and partnership. Their collaborations with dive stores, pros and underwater enthusiasts won’t demand exclusivity, prioritising earned loyalty, and an understanding that their Member’s success is key to their own.
NovoScuba
Diving Redefined.
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