Marine Life & Conservation
The Marine Conservation Society wins charity award for work with Marks & Spencer

The Marine Conservation Society has won a prestigious charity award for it’s partnership with UK High Street giant, Marks & Spencer.
The charity’s part in the ‘Forever Fish’ campaign won the ‘Corporate National Partnership of the Year with a Retailer’ award in the 2013 Charity Times Awards.
The partnership, part of the retailers eco and ethical programme Plan A, is aimed at highlighting the issues facing UK seas to M&S staff and customers, and focused on engaging people in beach cleaning activities whilst also focussing on the importance of eating more sustainable seafood.
The partnership allowed MCS to create a national volunteering programme called ‘Sea Champions’ which, in the last two years, has mobilised almost 300 people to help highlight marine issues within their local communities and added a second national beach cleaning event to the MCS calendar – The Big Beach Clean-up – which involved thousands of M&S staff and customers cleaning hundreds of beaches. 107 of the cleans were led by M&S store staff, bringing a real community feel to the event which also highlighted the huge problems litter on beaches poses to both marine life and visitors to the seaside.
MCS says the ‘Forever Fish’ partnership, largely funded by M&S introducing a 5p charge for single use carrier bags in their food halls which led to a drop in the number being used in store by 78%, has been a success because of the hard work put in by staff from both organsiations. “The enthusiasm that we have experienced from people who were completely new to our work, especially the M&S store employees, has been overwhelming,” says Vicki Cockburn.
M&S Retail Plan A Manager Rachel Jane Barton says she’s delighted that their partnership with MCS has been recognised this way. “In our first two years we’ve had 15,000 people collecting over 28,000kg of litter from 113 beaches. At the same time we’ve engaged our customers in the importance of clean beaches and what that means for the health of our marine life and the future of the UK’s fish stocks. Next year will be bigger and better and MCS will continue to play an important role in our Plan A programme.”
MCS says the M&S investment in the Sea Champion volunteer scheme will leave a lasting legacy and the charity hopes the award will show that businesses and charities can work together to improve the state of the UK’s seas and beaches.
Marine Life & Conservation
Raising Awareness for Scuttle the Cuttle – A Global First in Tackling Microplastic Pollution

Addressing the global crisis of ocean plastic pollution, a new innovation is turning the tide—by placing real-world environmental action in the hands of children. Scuttle the Cuttle, a microplastic-collecting tool designed specifically for young users, has been launched as a practical and inspiring way to involve families in beach cleanups.
Crafted entirely from recycled ocean plastic, Scuttle is a cuttlefish-shaped combination of bucket and sieve. Its engaging design, sustainability credentials, and focus on education make it more than just a toy—it’s a tool for change.
Designed for Impact
Scuttle’s core purpose is to help remove microplastics—plastic particles smaller than 5mm—from beaches. With a mesh size of 2.8mm, Scuttle can collect small plastic fragments and nurdles before they degrade further. This addresses a critical but often overlooked part of the plastic pollution problem.
Built for Young Eco-Heroes
Scuttle is ergonomically designed for both children and adults. Lightweight, durable, and easy to carry, it allows even the youngest users to contribute meaningfully to beach cleanups. Its approachable design turns environmental action into a fun and empowering activity for children and families.
Circular by Design
From production to end-of-life, Scuttle reflects a strong commitment to the circular economy. Made from 100% recycled ocean plastic and fully recyclable, it is manufactured with long-term use in mind. The product not only removes waste from the environment but also repurposes existing waste in its construction, reducing environmental impact across its lifecycle.
Community and Collaboration
In addition to its environmental function, Scuttle is part of a broader movement to build awareness and encourage local partnerships. It supports responsible sourcing, local collaborations, and community-driven conservation efforts.
Scuttle is now available for purchase and is positioned as the first product of its kind focused specifically on the collection of microplastics through kid-friendly, hands-on cleanup.
For more information about Scuttle the Cuttle, visit odysseyinnovation.com/pages/scuttle.
Marine Life & Conservation
I.CARE, SSI Blue Oceans, and Mares Team Up to Remove Over 36,000 Pounds of Debris from the Florida Keys

The 3rd Annual I.CARE Trash Derby has come to a successful close, delivering a powerful message of community-driven conservation. In partnership with SSI Blue Oceans, Mares, and several other industry leaders, I.CARE once again led an inspiring grassroots effort to restore and protect the marine environment of the Florida Keys.
This year’s Trash Derby broke records, drawing support from more than 900 participants—including divers, boaters, and conservation advocates—who collectively removed an impressive 36,459 pounds of marine debris. Over a two-day period, teams worked on land, along shorelines, and at reef sites both above and below the water, making a meaningful contribution to the region’s ecological health.
“I am so proud of everyone involved in last week’s I.CARE Trash Derby,” said Mike Goldberg, Co-Founder of I.CARE. “This level of success comes from the passion and hard work of hundreds of people who care about our oceans, reefs, and local communities. I’m filled with gratitude.”
Recognizing Top Contributors: From Trash to Triumph
The event featured competition across three categories—Land & Shore, Private Boat, and Dive Operator—awarding teams based on the amount of debris collected per person. Additional special recognitions included the most monofilament retrieved and the most unusual item found. Congratulations to the standout teams of 2025:
Land & Shore Division:
Tired of Tires – 1,128.75 lbs/person
DerSno – 930.7 lbs/person
KnotaYacht – 124.2 lbs/person
Private Boat Division:
Triple Crown – 1,076.83 lbs/person
Fisherman & the Mermaid – 735.95 lbs/person
Dumpster Diving Divas – 572.875 lbs/person
Dive Operator Division:
Quiescence Diving – 430.6 lbs/person (average)
Key Dives – 141.3 lbs/person (average)
Captain’s Corner – 83.2 lbs/person (average)
Special Awards:
Most Monofilament Collected: Conch Republic Divers (26.8 lbs)
Most Unique Item Found: Bilge Buddies
Celebrating Conservation with Community and Education
The weekend concluded with the Trash Derby Festival at Founders Park in Islamorada. Attendees enjoyed live music, food, and sustainability-focused vendors, all centered around marine conservation. The festival also provided opportunities to connect with environmental organizations and celebrate the participants’ achievements.
“The energy and dedication from everyone involved was incredible,” said Rachael Steidley, SSI’s North America Marketing Manager. “This event goes beyond collecting trash—it’s about building a movement and inspiring conservation on a global scale.”
Looking Ahead to 2026: Raising the Bar
Plans are already underway for the 4th Annual I.CARE Trash Derby, with organizers calling on dive pros, boaters, and ocean advocates to help set an even bigger record next year.
To get involved or learn more about how you or your dive shop can participate in 2026, visit www.icaretrashderby.com or contact I.CARE at info@icareaboutcoral.org.
Let’s keep making waves for the planet—one pound at a time.
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