For more than 50 years, SSI has partnered with its Training Centers and Professionals to weather many storms. Each time, the SSI Network emerges stronger and more resilient due to a unique sense of team spirit and connectedness, based on SSI’s commitment to supporting its customer base.
To assist its Training Centers and Professionals in response to the COVID situation, SSI implemented the No Water, No Problem campaign in April. Met with overwhelming success, this promotion generated over 50,000 program registrations, translating $3.5 million in free Digital Kits to support SSI Training Centers, Resorts, and Professionals worldwide. Even though customers could not visit Training Centers or travel during this time, the No Water, No Problem promotion started with free Science of Diving Digital Kit and Certification to incentivize customers to stay connected to their Training Centers.
SSI continues to support its Training Centers and Professionals with the highest quality training, retail, and marketing resources in the industry. During the challenging time of store shut-downs and “stay-at-home” orders, SSI held hundreds of webinars worldwide, teaching Training Centers and Professionals how to utilize Virtual Classrooms to keep customers actively engaged. In parallel, SSI acted quickly to implement Online Exams for all DRY Specialty Programs to enable customers to complete their certifications by taking final exams without leaving the comfort and safety of their home.
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