Our friends over at Deeperblue.com are reporting that DEMA and Bonaire are launching an international, underwater geocaching game called “The Diving For Bonaire Treasure Challenge.”
DEMA applied the lessons learned from a previous, underwater geocaching game — the “Diving For Texas Treasure Challenge” — to create an international version:
“The Bonaire Challenge, a pilot program to encourage dive travel, is the perfect example of an activity that can help destinations encourage return dive trips to their land-based resorts and travel operators.”
The Diving for Bonaire Treasure Challenge uses the game of DiveCaching, an underwater treasure hunt where certified scuba divers hunt for small treasures in the form of underwater geocaches. The game is designed to help support a fun diving adventure while traveling to any destination where DiveCaches are hidden. DiveCaching includes the use of technology and a few basic diving skills such as navigation, buoyancy control and search-and-recovery techniques to play the game.
“DiveCaching is fun all on its own and is the perfect reason to get divers back in the water,” said DEMA Executive Director Tom Ingram. “With the Diving for Bonaire Treasure Challenge, DEMA is testing how DiveCaching can help destinations promote dive travel using this fun and exciting challenge. Our member destinations, resorts and dive travel providers are always looking for fresh ideas to get their customers coming back to dive at their destination again. The Diving for Bonaire Treasure Challenge is another great way DiveCaching can be put to work to benefit divers and Dive Industry professionals alike.”
For more on this story, head over to Deeperblue.com by clicking here.