News
Dive Twerking, Celeb Endorsements, Customer Research, & Other Ideas Emerge From DEMA’s 2020 Vision Session
How can we re-activate previously certified divers? What are the demographics of people who currently dive? What does the industry have to do to bring young people into diving? These are just a few of the question that were addressed during DEMA’s latest 2020 Vision brainstorming session, conducted during the Beneath the Sea Show in New Jersey.
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Make it social and fun, and use social media, viral videos, celebrity endorsements, and local dive parties
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Since many divers take a hiatus to have families and are more available as their kids get older, focus on family connections and the health and wellness benefits of diving
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Highlight all the equipment and technology improvements and the ease of diving today
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Encourage a variety of eco-based activities, like local beach clean-ups or coral restorations
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More advertising aimed at the 11-17 year old age range
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The use of mentor / guest lecturer programs within schools or youth groups
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Make diving look fresh, fun and exciting, focusing on the fun people have in the water and as a fun social experience
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Use celebrity kid-divers as role models
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Find ways to share diving as a family activity
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Integrate Open Water Scuba courses and some of the science and physical aspects of diving into public and private school curricula (e.g.: teach marine biology and physics using diving examples)
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Use social media to promote and engage kids with the diving culture and lifestyle
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Leverage viral trends to promote awareness and captivate attention (e.g. “dive twerking”)
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At the upcoming 2020 Vision Session being held at The Scuba Show in Long Beach, CA (details coming soon)
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By emailing them at 2020vision@dema.org
Over the next 12 months, specialist scuba holiday company Dive Worldwide will be supporting Bite-Back Shark & Marine Conservation with donations collected from client bookings to any one of its stunning dive destinations around the world. The independently-owned operator expects to raise £3000 for the UK charity.
Manager at Dive Worldwide, Phil North, said: “We’re especially excited to work with Bite-Back and support its intelligent, creative and results-driven campaigns to end the UK trade in shark products and prompt a change in attitudes to the ocean’s most maligned inhabitant.”
Bite-Back is running campaigns to hold the media to account on the way it reports shark news along with a brand new nationwide education programme. Last year the charity was credited for spearheading a UK ban on the import and export of shark fins.
Campaign director at Bite-Back, Graham Buckingham, said: “We’re enormously grateful to Dive Worldwide for choosing to support Bite-Back. The company’s commitment to conservation helps set it apart from other tour operators and we’re certain its clients admire and respect that policy. For us, the affiliation is huge and helps us look to the future with confidence we can deliver against key conservation programmes.”
To launch the fundraising initiative, Phil North presented Graham Buckingham with a cheque for £1,000.
Visit Dive Worldwide to discover its diverse range of international scuba adventures and visit Bite-Back to learn more about the charity’s campaigns.
MORE INFORMATION
Call Graham Buckingham on 07810 454 266 or email graham@bite-back.com
Free Octopus with every purchase of a SCUBAPRO regulator system
Just in time for the spring season, divers can save money with the FREE OCTOPUS SPRING PROMOTION! Until July 31st SCUBAPRO offers an Octopus for free
with every purchase of a regulator system!
Get a free S270 OCTOPUS with purchase of these combinations:
MK25 EVO or MK19 EVO with A700
MK25 EVO or MK19 EVO with S620Ti
MK25 EVO or MK19 EVO with D420
MK25 EVO Din mit S620Ti-X
Get a free R105 OCTOPUS with purchase of the following combinations:
MK25 EVO or MK19 EVO with G260
MK25 EVO or MK17 EVO with S600
SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.
Available at participating SCUBAPRO dealers. Promotion may not be available in all regions. Find an authorized SCUBAPRO Dealer at scubapro.com.
More information available on www.scubapro.com.
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