News
Huish Outdoors Acquires Liquivision
Huish Outdoors, a company with a dive portfolio that already includes brands such as Atomic Aquatics, BARE, Stahlsac and Zeagle, have acquired Canadian-based dive computer manufacturer Liquivision.
Here is the official press release:
Huish Outdoors is pleased to announce the acquisition of Liquivision Products Inc., a premier dive computer company located in Vancouver, Canada, whose products are earning rave reviews from the international dive community.
“The addition of the Liquivision team and products to our growing dive business represents a big step forward for us and we’re very excited to have them on board,” says Mike Huish, President of Huish Outdoors. “Liquivision’s products will complement our Atomic Cobalt line, and the Liquivision team will position us to bring innovative new products and technology to the market quickly. By combining Liquivision and Atomic Aquatics’ design and engineering teams, it instantly gives us unparalleled expertise in dive computer design and manufacturing, along with an appetite for innovation and amazing technology. This acquisition has created the ideal platform for our success in the dive computer business.”
Founded in 2004 by inventor, freediver and former World Record Holder Eric Fattah, Liquivision has regularly rolled out an impressive string of firsts. In 2005, their F1 bottom timer was the first dive instrument to ever incorporate an OLED display. In 2007, their high-powered X1 trimix CCR computer featured a revolutionary tap-based user interface.
In 2013 they unveiled the world’s first long range wireless dive computer, the Lynx-AI, based on ultrasonic technology, allowing a diver to monitor his or her own air, as well as the air and location of up to 9 other divers, within a 100 meter range. The Lynx has garnered many industry accolades, including a 2013 Editor’s Pick by US Sport Diver, a 97/100 rating in UK Scuba magazine (their best computer rating ever) and even a “2014 Fetish” by tech magazine WIRED. The Lynx is currently used by recreational divers, dive instructors and police, military and search & rescue teams in over 40 countries worldwide.
“I’m delighted to join the Huish team and excited about the opportunity to grow the Lynx business,” reports Eric Fattah, founder and CTO of Liquivision. “This is just the start and together we intend to take the dive computer business to the next level.” Margaret Malewski, co-owner and CEO of Liquivision adds, “This represents a milestone event for our company. Having grown Liquivision from a small start-up in Vancouver to a successful acquisition by a quality buyer in the form of Huish Outdoors is a real achievement for our team. We couldn’t be happier.”
For more information on the diving brands under the Huish Outdoors umbrella,visit:
Blogs
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
In a video recorded exclusively for Scubaverse.com, Jeff Goodman interviews Mark Spiers, CEO of new scuba diving training agency NovoScuba.
Find out more about NovoScuba at www.novoscuba.com.
News
Charting New Waters; NovoScuba Goes Global with the Launch of their Revolutionary Dive Training Agency!
Discover a New Era of Dive Education: NovoScuba Brings Innovation to the Surface! Fully ISO Certified and Equipped with Cutting-Edge Technology.
With a combined experience spanning over a century in the diving industry, a team of accomplished dive store owners, managers, and professionals unveils NovoScuba, a ground-breaking dive training agency poised to redefine the benchmarks of underwater education. Launching in May 2024, NovoScuba promises a revolutionary approach to dive training. Their vision is to make diving accessible to everyone, share success within the dive community and emphasise positive interactions with the planet.
NovoScuba’s global debut marks a significant milestone in the dive industry. Driven by a vision to challenge convention and harness the power of technology, NovoScuba aims to revolutionise the dive training landscape through its innovative business model, which is digitally native, making it the most technologically advanced dive training agency to date.
“We recognised the need for change in the dive training industry and saw an opportunity to leverage technology, and redefine existing business models to create something truly innovative,” said Mark Spiers, CEO of NovoScuba.
NovoScuba’s platform offers state of the art training programmes ranging from introductory up to professional diving, including various specialties. All programmes meet international standards and ISO certifications are in place. This commitment to shared success, accessibility and positive results for the planet, all at a cost effective and affordable level, is what will make NovoScuba stand out.
“Our deep understanding of traditional pain points for the industry, combined with our digitally native approach positions NovoScuba as a game-changer in dive education. Offering unparalleled initiatives such as student subscription, open access to all course materials, pay as you certify, no stock required, monthly membership payments, payment in local currencies, one-click certifications, and membership freezing, NovoScuba is set to redefine the industry. Available in 13 languages, at launch, the NovoScuba courses are written for the modern divers, with a focus on up-to-date content, interactive learning, and an engaging platform,” Mark Spiers concluded.
NovoScuba is challenging a change in the industry, redefining established traditional systems, and ushering in a new standard of excellence, support, and partnership. Their collaborations with dive stores, pros and underwater enthusiasts won’t demand exclusivity, prioritising earned loyalty, and an understanding that their Member’s success is key to their own.
NovoScuba
Diving Redefined.
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