News
Dive Twerking, Celeb Endorsements, Customer Research, & Other Ideas Emerge From DEMA’s 2020 Vision Session
How can we re-activate previously certified divers? What are the demographics of people who currently dive? What does the industry have to do to bring young people into diving? These are just a few of the question that were addressed during DEMA’s latest 2020 Vision brainstorming session, conducted during the Beneath the Sea Show in New Jersey.
-
Make it social and fun, and use social media, viral videos, celebrity endorsements, and local dive parties
-
Since many divers take a hiatus to have families and are more available as their kids get older, focus on family connections and the health and wellness benefits of diving
-
Highlight all the equipment and technology improvements and the ease of diving today
-
Encourage a variety of eco-based activities, like local beach clean-ups or coral restorations
-
More advertising aimed at the 11-17 year old age range
-
The use of mentor / guest lecturer programs within schools or youth groups
-
Make diving look fresh, fun and exciting, focusing on the fun people have in the water and as a fun social experience
-
Use celebrity kid-divers as role models
-
Find ways to share diving as a family activity
-
Integrate Open Water Scuba courses and some of the science and physical aspects of diving into public and private school curricula (e.g.: teach marine biology and physics using diving examples)
-
Use social media to promote and engage kids with the diving culture and lifestyle
-
Leverage viral trends to promote awareness and captivate attention (e.g. “dive twerking”)
-
At the upcoming 2020 Vision Session being held at The Scuba Show in Long Beach, CA (details coming soon)
-
By emailing them at 2020vision@dema.org
Free Octopus with every purchase of a SCUBAPRO regulator system
Just in time for the festive season, divers can save money again with the FREE OCTOPUS winter promotion! Until December 31st SCUBAPRO offers one of the two new Octopus models S270 or R105 for free with every purchase of a regulator system!
The S270 OCTOPUS is free with purchase of a MK25 EVO/D420 or MK19 EVO/D420, MK25 EVO/S620Ti or MK19 EVO/ S620Ti in INT or DIN versions. A R105 OCTOPUS is free with purchase of a MK25 EVO/S600 or MK17 EVO/S600, or MK25 EVO/G260 or MK19 EVO/G260 or MK19 EVO BT or MK25 EVO BT/ G260 CARBON BT in INT or DIN versions.
SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.
Available at participating SCUBAPRO dealers. Promotion may not be available in all regions.
Find an authorized SCUBAPRO Dealer at scubapro.com.
More information available here: SCUBAPRO Free Octopus Promotion 2023
Indo Siren, a vessel from the Master Liveaboards Fleet, has been destroyed by a fire this morning. Thankfully, all guests and crew members are safe.
Master Liveaboards have released the following statement:
During our current cruise in Raja Ampat, on the morning of 30th November, a fire broke
out on Indo Siren. At the current time we are still assessing the events around the incident,
and will be working with authorities, so cannot currently comment further.
All guests and staff departed the boat, without further incident. They are now with our
ground crew who have organised accommodations while we assist with all their other
needs going forwards.
We are currently evaluating the issues created by the fire on upcoming trips. Guests who
are likely to be affected by enforced cancellations or changes will be contacted in due time
when plans are finalised.
We are incredibly grateful that this incident was not more serious and that everyone who
was onboard, both crew and guests, are safe and well.
-
Blogs2 months agoDiscover Peace and Tranquillity in Egypt’s Eastern Desert and its Amazing Red Sea
-
News1 month agoEmperor Echo liveaboard sustains “irreversible damage” in lightning storm at Fury Shoals
-
Blogs2 months agoA Flying Visit to Nusa Penida, Bali
-
Blogs2 weeks agoMy week on Scuba Scene: simply the best Red Sea liveaboard experience
-
News2 months ago2023 Ocean Art Underwater Photo Competition Announced
-
Marine Life & Conservation2 months agoBook Review: The Lives of Octopuses and Their Relatives
-
Equipment2 months agoOceanic+ Now Has Freedive Mode on Apple Watch Ultra
-
News2 months agoMiss Scuba UK on Bridging the Gender Gap in Commercial & Recreational Diving