Marine Life & Conservation
Reef-World reveals Green Fins rebrand
The Reef-World Foundation – international coordinator of the UN Environment Programme’s Green Fins initiative – has revealed the new Green Fins rebrand. The charity is introducing an updated logo and Branding & Communication Guidelines to represent the initiative’s global expansion, the evolution of its network, the creation of strong foundations for sustainable marine tourism, and the inclusivity of all its stakeholders.
The rebrand comes as the urgency of Green Fins’ work ramping up due to climate change impacts, and as the initiative continues to grow and adapt from a simple code of conduct to an ever-expanding sustainable network throughout the marine tourism industry, extensively increasing the reach of Green Fins messaging and practices globally. To date, the initiative has spread to 14 countries and connected with thousands of divers, dive professionals and operators worldwide.
The long-standing identifiable logo has been around since the initiative’s inception in 2004 — 18 years ago. After an in-depth brand audit and market research, the team decided to refresh it to enhance and align it with the brand’s design standards, inclusive of all stakeholders and the significant changes coming to Green Fins in the near future. To coincide with the need for a global identity to reach a global scale, the rebranding exercise includes the Branding & Communication Guidelines that incorporate the different elements that make up the identities of both The Reef-World Foundation and Green Fins.
Juliana Corrales, Creative Consultant at The Reef-World Foundation, said: “It was essential for us to go through this process with our stakeholders involved. The logo is the most important element of a brand and it should accurately represent its purpose. Green Fins has evolved massively since its inception and the brand identity needed to catch up to current standards. The product that you can see now comes from many conversations with the people behind the initiative, representing them in the best way possible.”
The redesign of the logo has undergone a meticulous process for an end product that represents all Green Fins stakeholders and the primary ecosystem that the network aims to protect — the coral reefs. The inclusion of coral is not a common element used in marine tourism branding thus, Reef-World believes it highlights Green Fins as a conservation initiative from a tourism operator. To preserve the logo’s recognisability, the identifiable green colour and fins representing all types of marine tourism stakeholders’ close relationship with the ocean are kept in the new logo.
The rebrand reflects the growth of the Green Fins initiative and lays the foundations for updates in the pipeline that will expand the reach of Green Fins. The charity plans to update the procedure Green Fins Members are being managed, via a new membership structure and digital platform. The changes further establish Green Fins as an initiative that takes heed of its network’s needs and intends to continue doing so to have a stronger conservation impact.
James Harvey, Director at The Reef-World Foundation, said: “Green Fins has come a long way since its roots back in 2004 with some incredible achievements. The approach has managed to connect governments and businesses in a way we never thought possible whilst helping communities at the heart of where we focus our work, coral reefs. Everyone in the Green Fins network has worked hard in the evolution of Green Fins and that has made Green Fins what it is today. Laying strong foundations for a healthier relationship between marine tourism and marine ecosystems on a global scale. We are really pleased with the outcome of the logo and we hope that this new and fresh looking logo will become even more recognisable than the last one, becoming a well-known brand amongst tourists.”
Chloe Harvey, Director at The Reef-World Foundation, said: “Reef-World recognises that to reach a global scale, we need a global identity that is inclusive of all our stakeholders. We’d also like to think of the rebranding as a celebration of Green Fins’ new milestone, the upcoming new membership structure and the digital platform developed to meet the growing demand for Green Fins launching later this year. The aim is to align the rebrand with the new changes and the charity’s value to be innovative. We will always continue to evolve and support the needs of the marine tourism industry and conservation effort worldwide.”
Green Fins is the only internationally recognised environmental standard for dive and snorkel operators, established through a partnership between the UN Environment Programme and The Reef-World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centres, strengthening regulations and environmental education for dive staff, divers and government.
To download the free Green Fins environmental education posters and guidelines with the new logo, please visit: https://greenfins.net/action-
The Ocean Cleanup, the global non-profit project, has removed a verified all-time total of ten million kilograms (22 million lbs.) of trash from oceans and rivers around the world – approximately the same weight as the Eiffel Tower.
To complete its mission of ridding the oceans of plastic, The Ocean Cleanup uses a dual strategy: cleaning up the Great Pacific Garbage Patch (GPGP) to remove the plastic already afloat in the oceans, while stopping the flow of plastic from the world’s most polluting rivers.
Through cleaning operations in the GPGP and in rivers in eight countries, the cumulative total of trash removed has now surpassed ten million kilograms. This milestone demonstrates the acceleration of The Ocean Cleanup’s impact, while underlining the astonishing scale of the plastic pollution problem and the need for continued support and action.
While encouraging for the mission, this milestone is only a staging point: millions more tons of plastic still pollute our oceans and The Ocean Cleanup intends to continue learning, improving and innovating to solve this global catastrophe.
This announcement comes as governments from around the world meet to continue negotiations to develop a new legally binding instrument to end plastic pollution at INC4 in Ottawa, Canada. Representatives of The Ocean Cleanup will be in attendance and the organization will be urging decision-makers to collaborate towards a comprehensive and ambitious global treaty which addresses plastic at all stages of its life cycle and in all marine environments worldwide, including in areas beyond national jurisdiction.
It is encouraging to see that the need for remediation is reflected in the various options for potential treaty provisions. It is essential that the final treaty contains clear targets for the remediation of legacy plastic pollution, and reduction of riverine plastic emissions.
Tackling plastic pollution requires innovative and impactful solutions. The treaty should therefore incentivize the innovation ecosystem by fostering innovations that make maximal use of data, technology and scientific knowledge – such as those designed and deployed by The Ocean Cleanup.
‘After many tough years of trial and error, it’s amazing to see our work is starting to pay off – and I am proud of the team who has brought us to this point.’ said Boyan Slat, Founder and CEO of The Ocean Cleanup. ‘While we still have a long way to go, our recent successes fill us with renewed confidence that the oceans can be cleaned.’
The Ocean Cleanup was founded in 2013 and captured its first plastic in 2019, with the first confirmed catch in the GPGP coming soon after the deployment of Interceptor 001 in Jakarta, Indonesia. After surpassing one million kilograms of trash removed in early 2022, the non-profit project has since progressed to the third iteration of its GPGP cleaning solution, known as System 03, and a network of Interceptors currently covering rivers in eight countries, with more deployments set for 2024.
About The Ocean Cleanup
The Ocean Cleanup is an international non-profit organization that develops and scales technologies to rid the world’s oceans of plastic. They aim to achieve this goal through a dual strategy: stemming the inflow via rivers and cleaning up the legacy plastic that has already accumulated in the ocean. For the latter, The Ocean Cleanup develops large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced through DNV’s chain of custody model to certify claims of origin when recycling it into new products. To curb the tide via rivers, The Ocean Cleanup has developed Interceptor™ solutions to halt and extract riverine plastic before it reaches the ocean. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 140. The foundation is headquartered in Rotterdam, the Netherlands.
For more information, visit: theoceancleanup.com and follow @theoceancleanup on social media.
Marine Life & Conservation
Steve Backshall to headline Shark Trust’s flagship event: For the Love of Sharks
Join a host of amazing, shark loving, speakers including Steve Backshall and the Shark Trust team for an evening celebrating shark conservation at the Royal Geographical Society in London this November.
Date: 29th November 2024
Time: 6-10pm
Location: Royal Geographical Society, London
Tickets: https://www.sharktrust.org/Event/flos24
The event will be a celebration of all things shark. Those lucky enough to get hold of tickets will hear from engaging guest speakers with a passion for sharks.
The line-up includes (*subject to change if unforeseen circumstances arise)
Steve Backshall: One of television’s busiest presenters, BAFTA award-winning wildlife expert Steve has been passionate about the wild world ever since he was young.
Steve’s impressive TV career has taken him all around the world, investigating a wide array of species and environments. Steve has filmed over 100 hours of children’s wildlife programmes with the BAFTA award winning Deadly 60 franchise and recently, with Sky Nature, for his new series ‘Whale with Steve Backshall’. He has been a patron for the Shark Trust for 10 years.
Simon Rogerson: is a photojournalist specialising in natural history, diving and the sea.
He is editor of SCUBA magazine, the official journal of the British Sub-Aqua Club. Simon started his career as a crime reporter but gravitated towards his ‘less depressing’ interest in underwater exploration, joining the staff of DIVE magazine in 1999. In 2005 he was named ‘Editor of the Year’ in the PPA’s Independent Publishing Awards. Simon also works as a freelance writer, contributing frequently to the Sunday Times and Telegraph, in addition to BBC Wildlife, Esquire, and a host of international diving magazines. He is the author of a book, Dive Red Sea, published by Ultimate Sports. Now based in Berkshire, Simon has been a Patron of the Shark Trust for 20 years.
More speakers to be announced soon. Head to the Shark Trust website to learn more.
The evening will also allow guests the final chance to see the Oceanic 31, shark art exhibition. Some of the artwork will be auctioned/raffled at the event, while the rest will be auctioned online to raise money for the Shark Trust Oceanic Programme.
For the Love of Sharks is an evening with something for everyone who is interested and fascinated by sharks. Join the Shark Trust, their Patrons, Trustees and Staff, along with a host of supporters for this celebration of shark conservation.
For more information or to buy a ticket: https://www.sharktrust.org/Event/flos24
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