As international borders reopen to the world this week, Tourism Fiji launched the first video piece in it’s Open for Happiness campaign. The team celebrated this at an event at Wyndham Resort Denarau Island, where they unveiled some of the content to crew who worked on the production as well as tourism stakeholders.

Tourism Fiji is delighted to partner with award-winning actress, comedian and producer, Rebel Wilson, the new Ambassador of our global reopening campaign.

Ms. Wilson has fond memories of visiting Fiji as a child and returned to share her love of a destination that offers so much to visitors and is largely vaccinated.

She was joined by a talented pool of Fijian cast and crew to shoot Tourism Fiji’s Open for Happiness campaign in the Mamanuca Islands, where she also sampled a range of experiences.

“Rebel is a talented actress and demonstrates a unique ability to bring her own style of heartfelt humour to the ad that Tourism Fiji is creating,” said Brent Hill, CEO of Tourism Fiji.

“We’re delighted to have her as an ambassador who resonates with Fiji and our key tourist markets; Australia, North America, New Zealand and Europe.”

Rebel hiked, did yoga, stand up paddleboarding, scenic helicopter tour, spa treatment, cocktails and visited a popular sandbar.  She was seen stepping out in some local designer wear from Samson Lee and Zuber and enjoyed the hospitality of Vomo Island Fiji.

Her destination highlights of Fiji were shared with her fanbase, including 10.3 million followers on social media platform Instagram, and helped amplify Fiji’s allure as a holiday destination that has now safely reopened to international travellers on December 1st.

Filmed in Fiji over the course of last month, the campaign is the result of the collaborative work of several local partners including activity providers, talented singers, entertainers, videographers, local actors, and extras on set.

“This campaign would not have been possible without the support of our industry stakeholders, and we’re pleased to showcase a global star such as Rebel and the talent of local cast and crew,” said Brent Hill, CEO of Tourism Fiji.

Rebel also enjoyed a sunset cruise featuring a live performance by talented local artist, Apakuki “Kuki” Nalawa and shared snippets across her Instagram, Facebook and Twitter channels.

“With all that’s happened over the last two years, tourism has been badly affected and the entertainment industry has been hit hard by this as well, – the live performance was an eye-opener, a breath of fresh air and gave us all hope that things will get better,” Mr Nalawa said.

“It’s so encouraging to witness a Hollywood actress and her media team enjoying not only the beauty that our country has to offer but also recognising the level of talent we have.”

Tourism Fiji’s Open for Happiness campaign with Rebel will be used into 2022. Further video clips will launch over the coming weeks.