News
Every Dive Counts: Paralenz Launches New Brand and Mission
Paralenz is launching a new brand identity and a number of new partnerships. The change comes with a strong focus on the harmony of diving and the importance of sharing dives for a greater good. The new brand is one of several initiatives that will help Paralenz recruit current and future divers to join them on their renewed mission.
The rebranding includes a relaunch of the company’s website, logo, and communications, and a bouquet of new ocean conservation partners. As Paralenz keeps evolving, improving its products, and rethinking its role in the world of diving, the company is stepping up its game to communicate and facilitate that journey. And their new payoff gives the essence: “Every Dive Counts.”
The new logo is representing the line between the seen/known above and the unseen/unknown below, hence the “blurred” surface line in the logo.
The new logo: If you look closer, you can spot an endangered species hidden in the P – can you see it?
The dive company that started as a Kickstarter campaign is not only giving its logo a makeover. Paralenz’s new vision is no less than ambitious: “Any real change is a collective effort. Through empowering divers across the globe we will help reverse the steep decline of life beneath the surface. Dive by dive.”
Gravely affected by a changing climate, the regeneration of the Ocean is heavily dependent on scientific research based on reliable data. The Paralenz camera, when in use, can document data from its users’ dives, such as depth, pressure, and temperature – that will work as a baseline for ocean conservation organizations.
Erikha Harket, the Chief Marketing Officer, reveals that there will be even more news to come:
“We will soon introduce TheOceanBase, a new feature in our app, which will help divers around the world map dive sites and log their experiences. As we grow as a company, we believe our new brand identity and initiatives will help us recruit more divers to join us on our mission.”
Paralenz engages in new partnerships to put the Ocean on the agenda
To put their money where their mouth is, Paralenz is proud to establish partnerships with notable ocean conservation organizations such as The Reef-World Foundation – which coordinates the Green Fins initiative in partnership with the UN Environment Programme, Nekton, Turtle Island Restauration Network, Save the Med Foundation, Beneath the Waves, Major Projects Foundation, The Vortex Swim, Arizona State University, Project Baseline, and National Marine Sanctuaries.
For more info, please visit: www.paralenz.com.
Over the next 12 months, specialist scuba holiday company Dive Worldwide will be supporting Bite-Back Shark & Marine Conservation with donations collected from client bookings to any one of its stunning dive destinations around the world. The independently-owned operator expects to raise £3000 for the UK charity.
Manager at Dive Worldwide, Phil North, said: “We’re especially excited to work with Bite-Back and support its intelligent, creative and results-driven campaigns to end the UK trade in shark products and prompt a change in attitudes to the ocean’s most maligned inhabitant.”
Bite-Back is running campaigns to hold the media to account on the way it reports shark news along with a brand new nationwide education programme. Last year the charity was credited for spearheading a UK ban on the import and export of shark fins.
Campaign director at Bite-Back, Graham Buckingham, said: “We’re enormously grateful to Dive Worldwide for choosing to support Bite-Back. The company’s commitment to conservation helps set it apart from other tour operators and we’re certain its clients admire and respect that policy. For us, the affiliation is huge and helps us look to the future with confidence we can deliver against key conservation programmes.”
To launch the fundraising initiative, Phil North presented Graham Buckingham with a cheque for £1,000.
Visit Dive Worldwide to discover its diverse range of international scuba adventures and visit Bite-Back to learn more about the charity’s campaigns.
MORE INFORMATION
Call Graham Buckingham on 07810 454 266 or email graham@bite-back.com
Free Octopus with every purchase of a SCUBAPRO regulator system
Just in time for the spring season, divers can save money with the FREE OCTOPUS SPRING PROMOTION! Until July 31st SCUBAPRO offers an Octopus for free
with every purchase of a regulator system!
Get a free S270 OCTOPUS with purchase of these combinations:
MK25 EVO or MK19 EVO with A700
MK25 EVO or MK19 EVO with S620Ti
MK25 EVO or MK19 EVO with D420
MK25 EVO Din mit S620Ti-X
Get a free R105 OCTOPUS with purchase of the following combinations:
MK25 EVO or MK19 EVO with G260
MK25 EVO or MK17 EVO with S600
SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.
Available at participating SCUBAPRO dealers. Promotion may not be available in all regions. Find an authorized SCUBAPRO Dealer at scubapro.com.
More information available on www.scubapro.com.
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