News
Great Barrier Beer Launches in Cans – Yes We Can Save the Reef!
Brisbane start up, The Good Beer Co, Australia’s social enterprise beer company, has launched a new Great Barrier Beer for the Australian Marine Conservation Society with a call to action to all Aussie beer drinkers: Yes We Can Save the Reef!
Continuing their work with national environmental charity, the Australian Marine Conservation Society (AMCS), The Good Beer Co has launched a rebranded Great Barrier Beer in cans to help raise funds for the AMCS and their vital work to protect Australia’s national icon, the Great Barrier Reef, from the threats of climate change and pollution.
The “Australian Lager” will be brewed with all Australian ingredients for The Good Beer Co by award winning independent craft brewery Ballistic Beer Company in Brisbane.
Ten percent of the price every keg and carton sold will go directly to the AMCS to help fund their work to protect the Reef.
The new branding, featuring a watercolor painting using water from the Great Barrier Reef, was done for The Good Beer Co by Brother & Co in Brisbane who worked pro bono in support of the social enterprise and the cause.
The new Great Barrier Beer was launched at the Beer InCider festival on Friday 21st and Saturday 22nd of September where it raised over $1,000 for the Australian Marine Conservation Society, and at a special event for supporters at Ballistic West End Bar on Wednesday 3rd October.
QLD Minister for Innovation and Tourism, Kate Jones MP, pulled the first beer and launched a pre-order crowd-fund campaign for the first batch of the new Great Barrier Beer in cans.
The Good Beer Co Founder James Grugeon said he was excited to be relaunching the popular beer in cans with new branding a new brewery partner and a new style of beer. “This is a great Australian beer for a great Australian cause. Good beers drinkers at Beer InCider loved the beer and they loved that it is helping the Australian Marine Conservation Society protect our Great Barrier Reef from climate change and pollution too. We can’t wait to get it out there.”
Darren Kindleysides, AMCS CEO said: “We already know that Great Barrier Beer is a brilliant and simple way to get our important message out there and to raise funds for our work to protect the Great Barrier Reef. Our Reef needs all our help right now. Every time someone drinks a Great Barrier Beer they are raising a glass to a better future for our Reef.”
Ballistic Beer Company Head Brewer, Lachy Crothers said: “We’re stoked to be brewing this revolutionary good beer for a good cause for The Good Beer Co. It’s an absolutely cracking Australian Lager made with all Australian ingredients, just perfect to be enjoyed in the Queensland summer that’s coming!”
The Good Beer Co will be making the new Great Barrier Beer available in cartons via a special pre-order crowd-fund campaign – www.pozible.com/
And from early 2019, Great Barrier Beer will be available through The Good Beer Co website and, potentially, at previous stockists of Great Barrier Beer including Woolworths (BWS) as well as through a special campaign targeting supporters of Australia’s national icon and action on climate change and pollution.
For more information visit the Good Beer Co website by clicking here.
The Ocean Cleanup, the global non-profit project, has removed a verified all-time total of ten million kilograms (22 million lbs.) of trash from oceans and rivers around the world – approximately the same weight as the Eiffel Tower.
To complete its mission of ridding the oceans of plastic, The Ocean Cleanup uses a dual strategy: cleaning up the Great Pacific Garbage Patch (GPGP) to remove the plastic already afloat in the oceans, while stopping the flow of plastic from the world’s most polluting rivers.
Through cleaning operations in the GPGP and in rivers in eight countries, the cumulative total of trash removed has now surpassed ten million kilograms. This milestone demonstrates the acceleration of The Ocean Cleanup’s impact, while underlining the astonishing scale of the plastic pollution problem and the need for continued support and action.
While encouraging for the mission, this milestone is only a staging point: millions more tons of plastic still pollute our oceans and The Ocean Cleanup intends to continue learning, improving and innovating to solve this global catastrophe.
This announcement comes as governments from around the world meet to continue negotiations to develop a new legally binding instrument to end plastic pollution at INC4 in Ottawa, Canada. Representatives of The Ocean Cleanup will be in attendance and the organization will be urging decision-makers to collaborate towards a comprehensive and ambitious global treaty which addresses plastic at all stages of its life cycle and in all marine environments worldwide, including in areas beyond national jurisdiction.
It is encouraging to see that the need for remediation is reflected in the various options for potential treaty provisions. It is essential that the final treaty contains clear targets for the remediation of legacy plastic pollution, and reduction of riverine plastic emissions.
Tackling plastic pollution requires innovative and impactful solutions. The treaty should therefore incentivize the innovation ecosystem by fostering innovations that make maximal use of data, technology and scientific knowledge – such as those designed and deployed by The Ocean Cleanup.
‘After many tough years of trial and error, it’s amazing to see our work is starting to pay off – and I am proud of the team who has brought us to this point.’ said Boyan Slat, Founder and CEO of The Ocean Cleanup. ‘While we still have a long way to go, our recent successes fill us with renewed confidence that the oceans can be cleaned.’
The Ocean Cleanup was founded in 2013 and captured its first plastic in 2019, with the first confirmed catch in the GPGP coming soon after the deployment of Interceptor 001 in Jakarta, Indonesia. After surpassing one million kilograms of trash removed in early 2022, the non-profit project has since progressed to the third iteration of its GPGP cleaning solution, known as System 03, and a network of Interceptors currently covering rivers in eight countries, with more deployments set for 2024.
About The Ocean Cleanup
The Ocean Cleanup is an international non-profit organization that develops and scales technologies to rid the world’s oceans of plastic. They aim to achieve this goal through a dual strategy: stemming the inflow via rivers and cleaning up the legacy plastic that has already accumulated in the ocean. For the latter, The Ocean Cleanup develops large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced through DNV’s chain of custody model to certify claims of origin when recycling it into new products. To curb the tide via rivers, The Ocean Cleanup has developed Interceptor™ solutions to halt and extract riverine plastic before it reaches the ocean. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 140. The foundation is headquartered in Rotterdam, the Netherlands.
For more information, visit: theoceancleanup.com and follow @theoceancleanup on social media.
Marine Life & Conservation
Steve Backshall to headline Shark Trust’s flagship event: For the Love of Sharks
Join a host of amazing, shark loving, speakers including Steve Backshall and the Shark Trust team for an evening celebrating shark conservation at the Royal Geographical Society in London this November.
Date: 29th November 2024
Time: 6-10pm
Location: Royal Geographical Society, London
Tickets: https://www.sharktrust.org/Event/flos24
The event will be a celebration of all things shark. Those lucky enough to get hold of tickets will hear from engaging guest speakers with a passion for sharks.
The line-up includes (*subject to change if unforeseen circumstances arise)
Steve Backshall: One of television’s busiest presenters, BAFTA award-winning wildlife expert Steve has been passionate about the wild world ever since he was young.
Steve’s impressive TV career has taken him all around the world, investigating a wide array of species and environments. Steve has filmed over 100 hours of children’s wildlife programmes with the BAFTA award winning Deadly 60 franchise and recently, with Sky Nature, for his new series ‘Whale with Steve Backshall’. He has been a patron for the Shark Trust for 10 years.
Simon Rogerson: is a photojournalist specialising in natural history, diving and the sea.
He is editor of SCUBA magazine, the official journal of the British Sub-Aqua Club. Simon started his career as a crime reporter but gravitated towards his ‘less depressing’ interest in underwater exploration, joining the staff of DIVE magazine in 1999. In 2005 he was named ‘Editor of the Year’ in the PPA’s Independent Publishing Awards. Simon also works as a freelance writer, contributing frequently to the Sunday Times and Telegraph, in addition to BBC Wildlife, Esquire, and a host of international diving magazines. He is the author of a book, Dive Red Sea, published by Ultimate Sports. Now based in Berkshire, Simon has been a Patron of the Shark Trust for 20 years.
More speakers to be announced soon. Head to the Shark Trust website to learn more.
The evening will also allow guests the final chance to see the Oceanic 31, shark art exhibition. Some of the artwork will be auctioned/raffled at the event, while the rest will be auctioned online to raise money for the Shark Trust Oceanic Programme.
For the Love of Sharks is an evening with something for everyone who is interested and fascinated by sharks. Join the Shark Trust, their Patrons, Trustees and Staff, along with a host of supporters for this celebration of shark conservation.
For more information or to buy a ticket: https://www.sharktrust.org/Event/flos24
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