News
When OceanPositive met Ghostfishing
A small but historic meeting took place at the Dusseldorf Boot Show earlier this year.
After ‘virtually’ working together for several years, Pascal van Erp of Ghostfishing.org met with Jim Standing from Fourth Element on Tuesday 26th January 2016. The catalyst that initially brought them together in 2013, and then introduced them in real-life in 2016 was The Underwater Marketing Company’s Rosemary E Lunn (aka Roz).
“From a young age I had been brought up to recycle and respect the environment,” stated Roz. “So when I heard Pascal talk at a European diving conference about the ghost fishing project, including how the recovered fishing gear is recycled into usable, knittable nylon, I was hooked. I instantly knew that this project would also jibe with Fourth Element‘s ethos. They are as engaged with the environment as I am – both our companies know how important it is to recycle, reuse and reduce.
As soon as I could, I briefed Jim Standing, knowing that he and Paul Strike had the vision and knowledge to create something rather lovely and useful, whilst closing the ‘grave to cradle’ circle. Little did I realise that one phone call would result in the genesis of OceanPositive.
I was incredibly lucky to meet with Dr Sylvia Earle at the 2014 DEMA Show and talk to her about OceanPositive. When I was subsequently able to introduce her to Jim Standing and show her the OceanPositive range, it was a momentous moment because this clothing range is very close to my heart.
I spend my professional life putting people and businesses together. It is rather like doing a jigsaw puzzle, joining two seemingly random pieces together to make a proper picture. I can see a product, service or person and know who the matching right person is in the diving industry. I have found watching OceanPositive evolve and grow utterly fascinating. It was therefore very special introducing Pascal to Jim in person for the first time.”
Find out more about Roz and the work that she does at The Underwater Marketing Company Blog.
Blogs
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
In a video recorded exclusively for Scubaverse.com, Jeff Goodman interviews Mark Spiers, CEO of new scuba diving training agency NovoScuba.
Find out more about NovoScuba at www.novoscuba.com.
News
Charting New Waters; NovoScuba Goes Global with the Launch of their Revolutionary Dive Training Agency!
Discover a New Era of Dive Education: NovoScuba Brings Innovation to the Surface! Fully ISO Certified and Equipped with Cutting-Edge Technology.
With a combined experience spanning over a century in the diving industry, a team of accomplished dive store owners, managers, and professionals unveils NovoScuba, a ground-breaking dive training agency poised to redefine the benchmarks of underwater education. Launching in May 2024, NovoScuba promises a revolutionary approach to dive training. Their vision is to make diving accessible to everyone, share success within the dive community and emphasise positive interactions with the planet.
NovoScuba’s global debut marks a significant milestone in the dive industry. Driven by a vision to challenge convention and harness the power of technology, NovoScuba aims to revolutionise the dive training landscape through its innovative business model, which is digitally native, making it the most technologically advanced dive training agency to date.
“We recognised the need for change in the dive training industry and saw an opportunity to leverage technology, and redefine existing business models to create something truly innovative,” said Mark Spiers, CEO of NovoScuba.
NovoScuba’s platform offers state of the art training programmes ranging from introductory up to professional diving, including various specialties. All programmes meet international standards and ISO certifications are in place. This commitment to shared success, accessibility and positive results for the planet, all at a cost effective and affordable level, is what will make NovoScuba stand out.
“Our deep understanding of traditional pain points for the industry, combined with our digitally native approach positions NovoScuba as a game-changer in dive education. Offering unparalleled initiatives such as student subscription, open access to all course materials, pay as you certify, no stock required, monthly membership payments, payment in local currencies, one-click certifications, and membership freezing, NovoScuba is set to redefine the industry. Available in 13 languages, at launch, the NovoScuba courses are written for the modern divers, with a focus on up-to-date content, interactive learning, and an engaging platform,” Mark Spiers concluded.
NovoScuba is challenging a change in the industry, redefining established traditional systems, and ushering in a new standard of excellence, support, and partnership. Their collaborations with dive stores, pros and underwater enthusiasts won’t demand exclusivity, prioritising earned loyalty, and an understanding that their Member’s success is key to their own.
NovoScuba
Diving Redefined.
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