News
EXCLUSIVE: Scubaverse talks to SSI about their big announcements at this year’s DEMA Show
Following Scuba Schools International’s big announcements at this year’s DEMA show in Las Vegas, we caught up with their UK Manager Richard Corner to ask him to tell us more about the training agency’s rebranding, ‘Digital Learning, Real Diving’, and their new Open Water Diver Programme.
Scubaverse: There were some big announcements from SSI at DEMA 2014 last month; let’s start by talking about the rebranding. What motivated SSI to give its brand a facelift?
RC: The SSI purchase by HEAD was seen as a major stepping stone in both brands’ histories, so we decided to give the logo a change to set the new company apart from the old. The entire organisation was getting a ‘facelift’ so it seemed right to give the logo a ‘facelift’ at the same time. Once the logo change had been confirmed the design of the new logo was aimed at making it easier to read and more modern looking, but at the same time keeping it recognisable with the old. In addition we wanted some similarity to the mares logo (fonts and colours), so the two become recognised and associated with each other.
Scubaverse: You launched ‘Digital Learning, Real Diving’ at this year’s DEMA Show. What is it?
RC: In a nutshell ‘Digital Learning, Real Diving’ is the launch campaign of our new digital programme which goes live in January. We wanted to make a lot of noise about the development of this extra content as this is a new direction for digital tools in the diving industry.
Scubaverse: What sets ‘Digital Learning, Real Diving’ apart from the digital programmes the other training agencies are offering?
RC: Digital courses are not new, and most other training agencies have some kind of digital offer; in fact SSI have had digital options for a number of years. But like most other agencies the current SSI online training doesn’t include most of the nice features you would normally expect from a recently developed and purposefully designed app. This new digital programme is unlike anything seen in the diving industry to date. The manual has been completely redesigned to work as a digital tool with integrated videos. In addition, the app is not just designed as an extra marketing tool for our dealers; it is also an awesome tool for divers, as it will give you one of the best digital log books developed to date, keep all your training records in one place and enable the student to communicate with their instructor directly through the app. The app will scale to fit any device, can be used on and offline and works with Android and Apple. By the end of 2015 we will have all courses and all languages available.
Scubaverse: SSI also launched a new Open Water Diver programme at DEMA – what’s new about the course?
RC: The new SSI Open Water Diver programme is based on an “Integrated Learning System”. Measures of testing are strategically placed throughout the program to assess the quality of new divers experiences. The program links physics and physiology to why and how equipment plays an important role in a new diver’s comfort and confidence underwater – it’s REALDIVING! It also deals with the reason why you go diving — to have fun! You’ll find the course clear, concise, and enjoyable. Customers will look forward to each section as they take their first step toward becoming a well-trained SSI diver and their lifetime of adventure. With the evolution of digital learning, SSI has effectively mastered the uses of technology to strengthen the learning experience, anytime and anywhere. The new Open Water Diver program is comprehensive, with first rate videos, illustrations, animations and photos to stimulate the learning experience.
Scubaverse: Richard, many thanks.
RC: Thank you, and Merry Christmas!
SSI Launch ‘Digital Learning, Real Diving’ next month. To learn more, visit www.divessi.com.
Blogs
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
In a video recorded exclusively for Scubaverse.com, Jeff Goodman interviews Mark Spiers, CEO of new scuba diving training agency NovoScuba.
Find out more about NovoScuba at www.novoscuba.com.
News
Charting New Waters; NovoScuba Goes Global with the Launch of their Revolutionary Dive Training Agency!
Discover a New Era of Dive Education: NovoScuba Brings Innovation to the Surface! Fully ISO Certified and Equipped with Cutting-Edge Technology.
With a combined experience spanning over a century in the diving industry, a team of accomplished dive store owners, managers, and professionals unveils NovoScuba, a ground-breaking dive training agency poised to redefine the benchmarks of underwater education. Launching in May 2024, NovoScuba promises a revolutionary approach to dive training. Their vision is to make diving accessible to everyone, share success within the dive community and emphasise positive interactions with the planet.
NovoScuba’s global debut marks a significant milestone in the dive industry. Driven by a vision to challenge convention and harness the power of technology, NovoScuba aims to revolutionise the dive training landscape through its innovative business model, which is digitally native, making it the most technologically advanced dive training agency to date.
“We recognised the need for change in the dive training industry and saw an opportunity to leverage technology, and redefine existing business models to create something truly innovative,” said Mark Spiers, CEO of NovoScuba.
NovoScuba’s platform offers state of the art training programmes ranging from introductory up to professional diving, including various specialties. All programmes meet international standards and ISO certifications are in place. This commitment to shared success, accessibility and positive results for the planet, all at a cost effective and affordable level, is what will make NovoScuba stand out.
“Our deep understanding of traditional pain points for the industry, combined with our digitally native approach positions NovoScuba as a game-changer in dive education. Offering unparalleled initiatives such as student subscription, open access to all course materials, pay as you certify, no stock required, monthly membership payments, payment in local currencies, one-click certifications, and membership freezing, NovoScuba is set to redefine the industry. Available in 13 languages, at launch, the NovoScuba courses are written for the modern divers, with a focus on up-to-date content, interactive learning, and an engaging platform,” Mark Spiers concluded.
NovoScuba is challenging a change in the industry, redefining established traditional systems, and ushering in a new standard of excellence, support, and partnership. Their collaborations with dive stores, pros and underwater enthusiasts won’t demand exclusivity, prioritising earned loyalty, and an understanding that their Member’s success is key to their own.
NovoScuba
Diving Redefined.
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