News
How your seafood dishes could help ensure there’s plenty of fish in the sea
Charity launches ‘Change for Fish’ scheme for restaurants to help raise awareness of seafood sustainability
The UK’s leading marine charity says it believes a scheme, in which restaurants and eateries donate cash from the sale of their seafood dishes, will help bring the issue of making sustainable fish choices to a wide audience of diners.
‘Change for Fish’ is the brainchild of the Marine Conservation Society (MCS) and restaurant rating organisation, Fish2fork. It will see restaurants choose one or more seafood dishes that, when ordered, will suggest a discretionary donation to the charity which works to promote sustainable seafood to encourage environmental improvements in the way seafood is caught and farmed.
“Many fish populations have declined dramatically in recent decades and are struggling to recover. With almost 90 per cent of world fish stocks fully or over exploited from fishing, plus pressure from climate change and pollution, stocks need a helping hand to ensure chefs can serve up fish suppers for generations to come,” says MCS Corporate Partnerships Manager, Sanjay Mitra.
MCS says the ‘Change for Fish’ scheme will make it clear to customers the efforts of restaurants to improving the sustainability of the seafood they’re serving.
Before it becomes a ‘Change for Fish’ eatery, MCS and Fish2fork will work closely with the restaurant to help identify any red listed species (Fish to Avoid) on the menu and replace with better rated sources on the MCS Good Fish Guide – ensuring unsustainably caught or farmed fish are being kept out of the cooking pot.
“In a recent assessment of eleven high street restaurant chains and pubs we found that it’s a lack of information about the sources of seafood that is one of the biggest barriers for diners trying to eat seafood sustainably. We believe the ‘Change for Fish’ scheme will highlight the good dishes and encourage diners to choose those ahead of others where less information is available,” says Sanjay Mitra.
Restaurants will benefit from the support of MCS and Fish2fork through their digital networks of social media supporters and e-news subscribers amounting to a database of almost 200,000 potential customers. “We’re keen to raise the profile of restaurants and pubs taking part in the scheme because, that way, customers who want to make sustainable choices will know the best places to eat fish,” says Sanjay Mitra.
Participating eateries will also be featured in the ‘Change for Fish’ section of the MCS website www.mcsuk.org/changeforfish, will be listed on the charity’s Good Beach Guide website which has over 250,000 unique users per year, and will be listed on the Good Fish Guide app which has been featured in the Guardian’s Top 10 of sustainable food apps.
If you serve seafood and would like to find out how to get involved in the ‘Change for Fish’ scheme email fundraising@mcsuk.org for more details.
News
Dive Worldwide Announces Bite-Back as its Charity of the Year
Over the next 12 months, specialist scuba holiday company Dive Worldwide will be supporting Bite-Back Shark & Marine Conservation with donations collected from client bookings to any one of its stunning dive destinations around the world. The independently-owned operator expects to raise £3000 for the UK charity.
Manager at Dive Worldwide, Phil North, said: “We’re especially excited to work with Bite-Back and support its intelligent, creative and results-driven campaigns to end the UK trade in shark products and prompt a change in attitudes to the ocean’s most maligned inhabitant.”
Bite-Back is running campaigns to hold the media to account on the way it reports shark news along with a brand new nationwide education programme. Last year the charity was credited for spearheading a UK ban on the import and export of shark fins.
Campaign director at Bite-Back, Graham Buckingham, said: “We’re enormously grateful to Dive Worldwide for choosing to support Bite-Back. The company’s commitment to conservation helps set it apart from other tour operators and we’re certain its clients admire and respect that policy. For us, the affiliation is huge and helps us look to the future with confidence we can deliver against key conservation programmes.”
To launch the fundraising initiative, Phil North presented Graham Buckingham with a cheque for £1,000.
Visit Dive Worldwide to discover its diverse range of international scuba adventures and visit Bite-Back to learn more about the charity’s campaigns.
MORE INFORMATION
Call Graham Buckingham on 07810 454 266 or email graham@bite-back.com
Gear News
Scubapro Free Octopus Promotion 2024
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