News
KBAT Announces New Alliance With Helix Media To Deliver Crisis Communication Training
The media – both the traditional means and social media – plays an undeniable role in shaping the public’s perception. It serves as a double edged sword which can make or break your brand name, and if it was mishandled in time of crisis – ‘bad news’ can spread like wildfire. Therefore, it is critical for organisations to have a crisis management plan in place to handle the press and influence the public opinion. Holding to this belief, KBA Training Centre (KBAT) is collaborating with Helix Media Pte Ltd to deliver Crisis Communication Training on the 30th October 2014 in Singapore.
Organisations often tend to place primary focus on the operational and legal aspects overlooking the communication components when a crisis strikes. To bridge this gap, KBAT seeks to value-add its training offering by partnering with Helix Media to leverage on their expertise in public and media affairs and develop a training programme that aims to enhance the personnel’s communication skills as well as the overall organisation’s communication plan.
The training is a professional development one-day course designed for executives from onshore/offshore management, ship owners, diving company management personnel, operators, managers or communication personnel who may be called upon to deliver key messages to the public. It will be intensive and interactive training that starts off with the fundamental overview of a crisis, skills and strategy tips and training, case study reviews and lessons learnt as well as group ‘role-play’ with TV- interviews staged.
“We’re thrilled to partner with Helix Media who have extensive experience of any crisis situations in the shipping industry. In times of crisis, we know that any delay in communicating might cause negative speculation and result in social outrage, and is therefore crucial to convey timely information to relevant stakeholders. Ultimately, we aim to educate the importance of being honest, humble and transparent on what has happened, why it happened and the remedies made,” said Mr. Darren Brunton, Managing Director of KBAT.
“Helix Media is delighted to be involved with KBAT, whom we’ve known for some time and have such an impressive reputation in the markets. We look forward to bringing in a training element that complements and enhances their portfolio of courses. A practical, hands-on set of skills and techniques with which companies can equip their front and backline professionals to manage a crisis amid media and public scrutiny, and avoid subsequent reputational disaster,” said Mr. Edward Ion, Managing Partner of Helix Media.
For further information regarding course fees and scheduled dates, please contact KBA Training Centre by calling +65 6542 4984, email safetyadmin@kbassociates.org or visit www.kbatraining.org.
Over the next 12 months, specialist scuba holiday company Dive Worldwide will be supporting Bite-Back Shark & Marine Conservation with donations collected from client bookings to any one of its stunning dive destinations around the world. The independently-owned operator expects to raise £3000 for the UK charity.
Manager at Dive Worldwide, Phil North, said: “We’re especially excited to work with Bite-Back and support its intelligent, creative and results-driven campaigns to end the UK trade in shark products and prompt a change in attitudes to the ocean’s most maligned inhabitant.”
Bite-Back is running campaigns to hold the media to account on the way it reports shark news along with a brand new nationwide education programme. Last year the charity was credited for spearheading a UK ban on the import and export of shark fins.
Campaign director at Bite-Back, Graham Buckingham, said: “We’re enormously grateful to Dive Worldwide for choosing to support Bite-Back. The company’s commitment to conservation helps set it apart from other tour operators and we’re certain its clients admire and respect that policy. For us, the affiliation is huge and helps us look to the future with confidence we can deliver against key conservation programmes.”
To launch the fundraising initiative, Phil North presented Graham Buckingham with a cheque for £1,000.
Visit Dive Worldwide to discover its diverse range of international scuba adventures and visit Bite-Back to learn more about the charity’s campaigns.
MORE INFORMATION
Call Graham Buckingham on 07810 454 266 or email graham@bite-back.com
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