Marine Life & Conservation
Sharks… we need them
Sharks have been dealt a poor hand. They are demonised by the media and film industry because that’s what sells papers and movies. It doesn’t help that most species aren’t particularly cute (case and point: the false catshark, Pseudotriakis microdon caught in Scottish waters in October 2015) so we can’t humanise them like we do with dolphins and other charming marine animals. However, sharks are absolutely vital for the health of our oceans, and in turn, the future of our planet.
Overfishing, finning, shark fishing tournaments, bycatch and longlining are all massively reducing our shark populations. Fishing practices like those encouraged by SSACN, pole and line fishing, should be the only methods used. Trawling is very destructive and unselective as the nets haul every life encountered. With longlining, boats spool out hundreds of feet of fishing line with up to 2,000 baited hooks spread along its length. With both these methods, a vast number of marine species, known as ‘bycatch’ are caught and thrown overboard dead or dying, including those listed as vulnerable, threatened or endangered. It was recently reported that thousands of spurdog are discarded into the sea dead annually in the UK. They get caught and crushed in the nets by trawlers pulling up massive catches from the depths. Bycatch amounts to up to 90% of a trawl’s haul and many of these are sharks due to their predatory nature. Global catches have increased by 300%, but much is unreported & unregulated so this figure is likely to be a lot higher. It would be great to see Scotland and the UK set an example with a drastic overhaul of fishing methods and quotas to ensure a sustainable future for UK seas.
Education among the angling community is also crucial and organisations like SSACN are not only valuable resources for information, but are proactive in encouraging best practices for sustainable fishing. With a recent report showing horrifying pictures of 40 dead cat sharks discarded on Chesil beach, by suspected anglers, angling conservation organisations need as much support as they can get to continue their positive messages to change these practices.
The most recent and accurate report states that up to 273 million sharks are killed each year. Sharks just cannot reproduce quickly enough to keep up with the demand and the only way to stop shark extinction is to stop the trades.
To envisage the vital role sharks play in our oceans, think about a fish tank and what needs to happen if one of the fish in that tank contracts a disease. You need to remove that fish from the tank before the disease spreads. Sharks prey on the diseased, the mutated, the injured and the weak, keeping the balance of our ocean’s ecosystem in check.
Sharks are at the top of the ocean food chain and their prey includes species that eat vegetation where the majority of the ocean’s carbon is stored, within seagrass, saltmarsh and mangrove. These blue carbon ecosystems, as they are called, capture and store carbon 40 times faster than rainforests and can store the carbon for thousands of years. Removing sharks from this ecosystem allows these vegetation eaters number’s to increase and results in a release of these ancient carbons and means that less carbon can be stored.
The oceans produce more oxygen than all the rainforests combined, provide a third of the world with food, remove half of the atmosphere’s greenhouse gases, and control our planet’s temperature and weather. Sharks and the oceans desperately need our help.
For individuals, other than ensuring best practice is used when fishing, there are easy ways to help save sharks:
- Never buy make-up or health goods containing shark liver oil, known as squalene
- Never buy products made of shagreen or shark leather
- Never buy fresh shark teeth or jaws
- Always ask what type of fish is being used for your fish and chips as restaurants / takeaways sometimes use shark a.k.a. rock salmon, rock eel, flake, huss or white fish
- Never eat shark fin soup or support a restaurant that sells it
As a Scot living in South Africa working in shark conservation, I have a lot of work to do to change public misconception and fishing practices used here. I recently started a campaign called Keep Fin Alive featuring Fin, a hand-puppet shark on a mission to be photographed with as many people as possible holding a sign that says “I hugged a shark and I liked it… Keep Fin Alive”. He’s already been photographed with well-known actors, singers, chefs, photographers and scientists, including John Hannah, Adam Handling and Jamie Scott. The ultimate goal of the campaign is to take a light-hearted approach to help change the common misconception of sharks and drive more attention to the issues facing sharks.
Esther Jacobs Overbeeke
Shark Conservationist
Founder: Keep Fin Alive
Marine Life & Conservation
GROUNDTRUTH collaborates with PADI on pioneering submersible collection

GROUNDTRUTH, a story-led material innovation company that is fast forging a reputation for its next generation travel gear, is thrilled to announce its collaboration with the world’s largest diving association – PADI – on a range of pioneering submersible bags.
Entitled UNDA, Latin for wave, the collaborative range sets a new standard in sustainable design, with the GROUNDTRUTH team transforming the standard drybag into a future-focused travel companion, representing the two partners’ shared philosophy of ocean and environmental protection.
The 100% recycled bag range’s proprietary material is made from plastic waste including ghost fishing nets, post-consumer Nylon and plastic bottles. It is used alongside GROUNDTRUTH’S own patent-pending GT-OCO-CO2® hardware range, made from recycled plastic and captured CO2 emissions.
With a presence via 6,600 dive centres and resorts in 184 countries and territories throughout the world, PADI has amassed a hugely engaged community of 30 million+ divers to date. This collection creates a platform to highlight the shocking / mind blowing impact of plastics affecting our blue planet while actively contributing to its removal – empowering people from around the globe to take meaningful action to protect what they love.
“We are incredibly excited to partner with PADI on this project which will be launched via PADI’s global diving network and via our own channels,” said Georgia Scott, Co-founder and CEO of GROUNDTRUTH. “Ghost fishing nets account for over 50% of all plastic waste in our oceans, causing irreversible damage to global marine ecosystems. By combining our expertise in innovative design with PADI’s dedication to Ocean conservation, we aim to make a significant positive impact through the repurposing of these harmful plastics. GROUNDTRUTH was created with the value that all consumer products should contribute to a safer planet.”
“We are proud to collaborate with GROUNDTRUTH, as this partnership exemplifies our shared mission to mobilize the global community of Torchbearers who actively explore and protect our ocean,” said Lisa Nicklin, Vice President of Growth and Marketing for PADI Worldwide “Together, we’ve revolutionized the way that divers can carry around their essentials while elevating their commitment to protecting the place they love. It’s truly a product line designed by divers, for divers.
The UNDA range will be available for pre-order through www.groundtruth.global from the 3rd of February 2025 with PADI members being given the first opportunity to buy via their channels. Join us in this pioneering initiative to explore, protect, and preserve our oceans for future generations.
For more information about the GROUNDTRUTH x PADI collaboration, click here.
About GROUNDTRUTH®
GROUNDTRUTH sparks a new generation of travel gear that enables and accelerates positive change, making a transformative impact to industries, processes and people. As a green technology business and lifestyle brand, at the heart of GROUNDTRUTH is the exploration and development of new materials crafted from the world’s pollution and plastic waste. Their patent-pending GT-OCO-CO2® hardware range, created from recycled plastic and captured CO2 Emissions, is a world first.
Utilising their origins as investigative documentary filmmakers, sisters and founders Georgia, Sophia and Nina Scott, have hand-built GROUNDTRUTH’s unique Bluesign® certified supply chain ecosystem with partners who share the brand’s ethos for people and our planet. Their mission and products are created to support and empower individuals who are making a difference, both in their communities and around the world.
About PADI®
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive centers and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM
Marine Life & Conservation
Go Diving Show 2025 UK Stage Speaker: Lloyd Rees-Jones

Sharks dwell off the UK coastline, but did you know there is one that glows in the dark? Join Lloyd Rees-Jones at this year’s GO Diving Show in March when he takes to the UK Stage to showcase a very different side of our marine life when viewed in a different light (no pun intended!).
Lloyd Rees-Jones is a HSE Part 4 Media Diver, PADI Master Scuba Diver Trainer, underwater videographer and seasoned volunteer with Neptunes Army of Rubbish Cleaners (NARC). For almost 20 years he has been completely captivated by three shore diving locations in Pembrokeshire, West Wales, and every year he discovers something new that fills him with excitement for the season ahead and keeps him going back year after year.
Ultraviolet night diving in Pembrokeshire
Lloyd’s talk on the UK Stage will be about marine fluorescence and the nocturnal activities of our favourite coastal species, and will give a glimpse on how ultraviolet night diving has the potential to rekindle our passion for night diving – and also the hidden benefits it can bring to our UK diving adventures.
Go Diving Show 2025 takes place at the NAEC Stoneleigh Park, Coventry, on the 1st -2nd March.
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