Marine Life & Conservation
Reef-World reveals Green Fins rebrand
The Reef-World Foundation – international coordinator of the UN Environment Programme’s Green Fins initiative – has revealed the new Green Fins rebrand. The charity is introducing an updated logo and Branding & Communication Guidelines to represent the initiative’s global expansion, the evolution of its network, the creation of strong foundations for sustainable marine tourism, and the inclusivity of all its stakeholders.
The rebrand comes as the urgency of Green Fins’ work ramping up due to climate change impacts, and as the initiative continues to grow and adapt from a simple code of conduct to an ever-expanding sustainable network throughout the marine tourism industry, extensively increasing the reach of Green Fins messaging and practices globally. To date, the initiative has spread to 14 countries and connected with thousands of divers, dive professionals and operators worldwide.
The long-standing identifiable logo has been around since the initiative’s inception in 2004 — 18 years ago. After an in-depth brand audit and market research, the team decided to refresh it to enhance and align it with the brand’s design standards, inclusive of all stakeholders and the significant changes coming to Green Fins in the near future. To coincide with the need for a global identity to reach a global scale, the rebranding exercise includes the Branding & Communication Guidelines that incorporate the different elements that make up the identities of both The Reef-World Foundation and Green Fins.
Juliana Corrales, Creative Consultant at The Reef-World Foundation, said: “It was essential for us to go through this process with our stakeholders involved. The logo is the most important element of a brand and it should accurately represent its purpose. Green Fins has evolved massively since its inception and the brand identity needed to catch up to current standards. The product that you can see now comes from many conversations with the people behind the initiative, representing them in the best way possible.”
The redesign of the logo has undergone a meticulous process for an end product that represents all Green Fins stakeholders and the primary ecosystem that the network aims to protect — the coral reefs. The inclusion of coral is not a common element used in marine tourism branding thus, Reef-World believes it highlights Green Fins as a conservation initiative from a tourism operator. To preserve the logo’s recognisability, the identifiable green colour and fins representing all types of marine tourism stakeholders’ close relationship with the ocean are kept in the new logo.
The rebrand reflects the growth of the Green Fins initiative and lays the foundations for updates in the pipeline that will expand the reach of Green Fins. The charity plans to update the procedure Green Fins Members are being managed, via a new membership structure and digital platform. The changes further establish Green Fins as an initiative that takes heed of its network’s needs and intends to continue doing so to have a stronger conservation impact.
James Harvey, Director at The Reef-World Foundation, said: “Green Fins has come a long way since its roots back in 2004 with some incredible achievements. The approach has managed to connect governments and businesses in a way we never thought possible whilst helping communities at the heart of where we focus our work, coral reefs. Everyone in the Green Fins network has worked hard in the evolution of Green Fins and that has made Green Fins what it is today. Laying strong foundations for a healthier relationship between marine tourism and marine ecosystems on a global scale. We are really pleased with the outcome of the logo and we hope that this new and fresh looking logo will become even more recognisable than the last one, becoming a well-known brand amongst tourists.”
Chloe Harvey, Director at The Reef-World Foundation, said: “Reef-World recognises that to reach a global scale, we need a global identity that is inclusive of all our stakeholders. We’d also like to think of the rebranding as a celebration of Green Fins’ new milestone, the upcoming new membership structure and the digital platform developed to meet the growing demand for Green Fins launching later this year. The aim is to align the rebrand with the new changes and the charity’s value to be innovative. We will always continue to evolve and support the needs of the marine tourism industry and conservation effort worldwide.”
Green Fins is the only internationally recognised environmental standard for dive and snorkel operators, established through a partnership between the UN Environment Programme and The Reef-World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centres, strengthening regulations and environmental education for dive staff, divers and government.
To download the free Green Fins environmental education posters and guidelines with the new logo, please visit: https://greenfins.net/action-
Marine Life & Conservation
Leading UK-based shark conservation charity, the Shark Trust, is delighted to announce tour operator Diverse Travel as a Corporate Patron
Corporate Patrons provide a valuable boost to the work of The Shark Trust. The Trust team works globally to safeguard the future of sharks, and their close cousins, the skates and rays, engaging with a global network of scientists, policymakers, conservation professionals, businesses and supporters to further shark conservation.
Specialist tour operator Diverse Travel has operated since 2014 and is committed to offering its guests high quality, sustainable scuba diving holidays worldwide. Working together with the Shark Trust will enable both organisations to widen engagement and encourage divers and snorkellers to actively get involved in shark conservation.
“Sharks are truly at the heart of every diver and at Diverse Travel, we absolutely share that passion. There is nothing like seeing a shark in the wild – it’s a moment that stays with you forever!” says Holly Bredin, Sales & Marketing Manager, Diverse Travel.
“We’re delighted to celebrate our 10th year of business by becoming a Corporate Patron of the Shark Trust. This is an exciting partnership for Diverse and our guests. We will be donating on behalf of every person who books a holiday with us to contribute towards their vital shark conservation initiatives around the world. We will also be working together with the Trust to inspire divers, snorkellers and other travellers to take an active role – at home and abroad – in citizen science projects and other activities.”
Paul Cox, CEO of The Shark Trust, said:
“It’s an exciting partnership and we’re thrilled to be working with Diverse Travel to enable more divers and travellers to get involved with sharks and shark conservation. Sharks face considerable conservation challenges but, through collaboration and collective action, we can secure a brighter future for sharks and their ocean home. This new partnership takes us one more valuable step towards that goal.”
For more information about the Shark Trust visit their website here.
For more about Diverse Travel click here.
Marine Life & Conservation
Shark Trust Asks Divers to help with Shark Sightings this Global Citizen Science Month
Whether you are stuck for ideas of what to do with the kids or are off on the dive trip of your dreams. You can get involved in Citizen Science Month and help the Shark Trust by providing vital data about sharks are rays both close to home and further afield.
In addition to reporting the sharks and rays you see on your dives, the eggcases you find on the beach, the Shark Trust is looking for some specific data from divers who are asked to report any Oceanic Whitetip and Basking Sharks.
Oceanic Whitetip Sharks
The Shark Trust are looking specifically for Oceanic Whitetip Shark sightings over the coming weeks and months. So, if you are diving anywhere in the world, please report your sightings via the website or app.
Website: https://recording.sharktrust.org/
App: Search The Shark Trust in your app store
The Oceanic Whitetip. Known for their incredibly long dorsal and pectoral fins, this species was once the most abundant oceanic-pelagic species of shark on the planet.
Large and stocky, they are grey or brown above, and white below and famous for their huge rounded first dorsal fin and paddle-like pectoral fins. The fins also highly prized within the shark fin trade. Whilst they are mostly solitary, Oceanic Whitetips do occasionally hunt in groups.
An inquisitive species, they were easy prey for fisheries. Combined with their low reproductive rate, they were inevitably at high risk of population depletion. And declines of up to 99% have been reported in certain sea areas. They are listed as Critically Endangered on the IUCN Redlist (2019).
Conservation efforts to discourage further declines include listing on CITES Appendix II and CMS Appendix I. They’re also the only species prohibited from take by all the Tuna RFMOs (Regional Fisheries Management Organisations). However, these measures do not mean that Oceanic Whitetips are not still caught – whether targeted or as bycatch – in some parts of the world. With populations declining at such a high rate, effective implementation of management measures is essential to ensure that the species can recover.
If you are lucky enough to get an image of an Oceanic Whitetip and you record your sighting on the Shark Trust app or website YOU CAN WIN! All images submitted with sightings, that also give consent to use in conservation messaging, will be in with a chance to win an Oceanic Whitetip T-shirt and mug. The competition will run until the end of “Shark Month” in July – so keep those sightings (and images) coming in.
Basking Sharks
Basking Shark (Cetorhinus maximus) season is upon us, and the Shark Trust is asking everyone to keep an eye out for these majestic giants over the summer months. If you see any, you can record your sighting to the Basking Shark Sightings database.
Each year, these mighty fish return to British waters to feed on plankton. You may see one, (or a few if you’re really lucky) from around April-October. They can be seen feeding at the surface of the water, where they look like they’re basking in the sun. Thus, their name!
Sighting hotspots around the British Isles include southwest England, Isle of Man, north coast of Ireland, and western Scotland. The Sea of the Hebrides is the most prolific sightings area in Scotland, but they have been spotted all around the coast and have even ventured into some of the sea lochs. The Shark Trust has received thousands of sightings since the Basking Shark project began, but more data is needed to truly understand what is going on with population numbers and distribution. You can help by recording your sightings this summer.
Great Eggcase Hunt
The Shark Trust has an Easter Egg Hunt with a difference for you to try. Take part in the Great Eggcase Hunt and get involved with a big citizen science project that helps shark, ray and skate conservation. And it’s an enjoyable activity for all the family.
The Shark Trust also want snorkellers and divers to record their underwater eggcase findings. Underwater records help pinpoint exactly where sharks and skates are laying their eggs and can help link to beach records. Learning the depth and substrate that they lay on also helps better understand the species.
Find out more: https://www.sharktrust.org/great-eggcase-hunt
Whether you are diving, snorkelling or exploring on the beach you can take part in Citizen Science Month and get actively involved in shark and ray conservation. Find out more: www.sharktrust.org
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