The Reef-World Foundation – international coordinator of the UN Environment Programme’s Green Fins initiative – has revealed the new Green Fins rebrand. The charity is introducing an updated logo and Branding & Communication Guidelines to represent the initiative’s global expansion, the evolution of its network, the creation of strong foundations for sustainable marine tourism, and the inclusivity of all its stakeholders.
The rebrand comes as the urgency of Green Fins’ work ramping up due to climate change impacts, and as the initiative continues to grow and adapt from a simple code of conduct to an ever-expanding sustainable network throughout the marine tourism industry, extensively increasing the reach of Green Fins messaging and practices globally. To date, the initiative has spread to 14 countries and connected with thousands of divers, dive professionals and operators worldwide.
The long-standing identifiable logo has been around since the initiative’s inception in 2004 — 18 years ago. After an in-depth brand audit and market research, the team decided to refresh it to enhance and align it with the brand’s design standards, inclusive of all stakeholders and the significant changes coming to Green Fins in the near future. To coincide with the need for a global identity to reach a global scale, the rebranding exercise includes the Branding & Communication Guidelines that incorporate the different elements that make up the identities of both The Reef-World Foundation and Green Fins.
Juliana Corrales, Creative Consultant at The Reef-World Foundation, said: “It was essential for us to go through this process with our stakeholders involved. The logo is the most important element of a brand and it should accurately represent its purpose. Green Fins has evolved massively since its inception and the brand identity needed to catch up to current standards. The product that you can see now comes from many conversations with the people behind the initiative, representing them in the best way possible.”
The redesign of the logo has undergone a meticulous process for an end product that represents all Green Fins stakeholders and the primary ecosystem that the network aims to protect — the coral reefs. The inclusion of coral is not a common element used in marine tourism branding thus, Reef-World believes it highlights Green Fins as a conservation initiative from a tourism operator. To preserve the logo’s recognisability, the identifiable green colour and fins representing all types of marine tourism stakeholders’ close relationship with the ocean are kept in the new logo.
The rebrand reflects the growth of the Green Fins initiative and lays the foundations for updates in the pipeline that will expand the reach of Green Fins. The charity plans to update the procedure Green Fins Members are being managed, via a new membership structure and digital platform. The changes further establish Green Fins as an initiative that takes heed of its network’s needs and intends to continue doing so to have a stronger conservation impact.
James Harvey, Director at The Reef-World Foundation, said: “Green Fins has come a long way since its roots back in 2004 with some incredible achievements. The approach has managed to connect governments and businesses in a way we never thought possible whilst helping communities at the heart of where we focus our work, coral reefs. Everyone in the Green Fins network has worked hard in the evolution of Green Fins and that has made Green Fins what it is today. Laying strong foundations for a healthier relationship between marine tourism and marine ecosystems on a global scale. We are really pleased with the outcome of the logo and we hope that this new and fresh looking logo will become even more recognisable than the last one, becoming a well-known brand amongst tourists.”
Chloe Harvey, Director at The Reef-World Foundation, said: “Reef-World recognises that to reach a global scale, we need a global identity that is inclusive of all our stakeholders. We’d also like to think of the rebranding as a celebration of Green Fins’ new milestone, the upcoming new membership structure and the digital platform developed to meet the growing demand for Green Fins launching later this year. The aim is to align the rebrand with the new changes and the charity’s value to be innovative. We will always continue to evolve and support the needs of the marine tourism industry and conservation effort worldwide.”
Green Fins is the only internationally recognised environmental standard for dive and snorkel operators, established through a partnership between the UN Environment Programme and The Reef-World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centres, strengthening regulations and environmental education for dive staff, divers and government.
To download the free Green Fins environmental education posters and guidelines with the new logo, please visit: https://greenfins.net/action-
Stranded dolphin rescued from muddy inlet
At around 11:40 on Friday 16 February, a lone common dolphin was reported to British Divers Marine Life Rescue circling in the shallows in an inlet at Place, near Portscatho, in Cornwall. A couple of volunteer Marine Mammal Medics were sent down initially to monitor the animal in hope it would be able to get away by itself, and further assess the situation.
After an hour and a half or so of observation, the risk of stranding increased significantly as the tide went out as the inlet is very shallow, muddy and almost completely dries out over low tide. Therefore, a larger response team was dispatched with more equipment in preparation for a stranding. Indeed, the animal did soon strand in the mud and fell onto its side, submerging the blowhole. Luckily the team were on hand to help get it upright again quickly, then bring it ashore for a health assessment and to begin providing first aid. No obvious injuries could be found and it measured 2.03m, later confirmed as female.
The team were soon joined by two vets, who were able to confirm the animal to be in moderate nutritional condition and appeared otherwise okay following a more detailed health check, and so was suitable for the team to attempt to refloat. However, it was not possible to refloat it safely in the inlet due to the nature of the geography, substrate and tide there it seemed the most likely reason this dolphin had stranded was due to getting disoriented in this location, and would struggle to get out again. Luckily a local resident had his boat tender moored nearby and was happy to use it a transport craft to take the dolphin out to deeper water.
With help, the boat was slid across the mud and launched near the mouth of the inlet. A surfboard was placed on one side with a soft mat on top for the dolphin to lie comfortably on during the journey. When ready, the dolphin was carried across in a tarpaulin, transferred to a mesh stretcher and loaded on board with a team of four Medics including a vet.
The boat then carefully made its way out to the mouth of the Percuil River, facing into Carrick Roads and close to open sea, which was the most ideal site for release where the chance of returning and re-stranding was lower. The dolphin was carefully hauled overboard in the stretcher and held alongside briefly, though as she started kicking strongly almost straight away it was hard to keep hold and so she was released quickly. The boat retreated and the team observed her circling in the middle of the channel until she was lost from sight. The team returned to the inlet before darkness fell.
The area will be monitored over the weekend for re-sightings or re-strandings, but it is hoped that she will recover successfully and continue back out to sea. In the meantime BDMLR would like to thank the volunteer team, local residents and members of the public for all their efforts and support throughout this incident.
British Divers Marine Life Rescue is an international marine animal rescue organisation based in the UK and is a registered charity. The aims of the organisation are to provide a rescue service for marine wildlife, to support existing rehabilitation centres and to develop new methods of rescue, treatment, transport and care. Website www.bdmlr.org.uk.
Photos: Dan Jarvis
Mother of Corals Announces Ambassador Program
Unlock the secrets of coral restoration and become an advocate for marine conservation. This comprehensive program is designed for individuals passionate about protecting our oceans and eager to make a tangible impact on coral reef ecosystems. Participants will delve into the science, techniques, and community engagement aspects of coral restoration, gaining the base knowledge and skills necessary to contribute actively to reef rehabilitation efforts.
Join Mother of Corals in beautiful Bocas del Toro, Panama to learn about coral restoration projects from start to finish. This course is designed for students, environmentalists, divers, soon-to-be-divers and anyone seeking to become a catalyst for positive change in coral reef conservation. Join Mother of Corals on a transformative journey to become a Mother of Corals Ambassador and contribute to the preservation of one of Earth’s most vital ecosystems.
Sessions begin in April 2024! For more information, contact Mother of Corals via their website.
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