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Marine Life & Conservation

Reef-World Releases New Sustainability Study



The Reef-World Foundation released a new report summarising the results from an online survey conducted from April to June 2022, which received over 2,400 responses from various demographics. The study reveals new travel trends and how important sustainability is regarded in this new era of tourism as the industry recovers from the COVID-19 pandemic. Reef-World hopes for the report to assist in this rehabilitation process and aid marine tourism businesses, local governments and communities to not only bounce back better but also prepare themselves for a bright future of travel, all whilst protecting the ocean.

This survey has highlighted some really encouraging trends,” said Chloe Harvey, Director at The Reef-World Foundation. “The Gen Z and Millennials, those with the biggest buying power today and tomorrow, are seeking out experiences that align with their sustainability values. They are willing to pay more for sustainable offerings and are wanting to educate themselves and be involved in meaningful environmental activities while on holiday. This is so positive for both the industry and the environment upon which it is built. It’s given us a sneak peek into the future of marine tourism; one where sustainability is no longer a competitive edge, but a minimum requirement. We’re proud that the Green Fins approach and tools remain at the cutting edge, delivering on the needs of the industry and the consumer as we move into this new era of tourism.”

The report has identified some of the key narratives that will drive the market in the future and insights to help businesses take advantage of these trends for the future sustainability of their business and the environment it is built on. One main highlight from the report is that the demands from dive tourists have shifted since the pandemic.

Emerging from a travel hiatus, they now want more sustainable holiday options and more transparency around options coined as environmentally friendly during their dive trips. While 75% of dive tourists are willing to pay more for sustainability, they fear spending more on their holidays due to the risk of contributing money towards “greenwashing”. The tourism industry needs a brand-conscious, transparent, and effective global green label to address that.

The industry professionals (guides, instructors, business owners) have also spoken. The data clearly suggests they seek more environmental education and tools to raise environmental awareness, both for themselves and their customers. From their perspective, the fact that these are lacking represents the single biggest challenge for them on achieving their sustainability goals in their workplace. An overwhelming majority of dive professionals think dive operators, including the operations they work in, should do more to protect the environment. Dive tourists are also calling on marine tourism operators to do better. They believe these businesses profit from tourism and therefore have a responsibility to protect the environment and surrounding ecosystems they work in and should be held accountable for their actions.

The Reef-World Foundation leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. Green Fins offers the world’s first independent certificate to stop the environmental impact from marine-based tourism. It is a proven conservation management approach that leads to a measurable reduction in the negative environmental impacts of marine tourism.

The survey, conducted with the support of Reef-World’s partners, PADI, RAID, PSS and ZuBlu, proves that tourists will be increasingly voting with their wallets and selecting businesses and brands that align with their values for sustainability and preservation of our incredible ocean ecosystems.

To learn how the key findings from the survey can help marine tourism businesses to bounce back from the pandemic while keeping sustainability at the forefront, download the full report.

Marine Life & Conservation

The Shark Trust Great Shark Snapshot is back!



The last week of July will see the return of the Shark Trust’s citizen science initiative that invites divers and snorkelers, all around the world, to record the sharks and rays that they see between the 22nd and 30th. After the success of the first event, this year is going to be even bigger and better.

Information about the species and numbers of sharks and rays the participants find over the week will be added to the Shark Trust’s Shark Log. This global shark census will, over time, allow shark scientists to build a picture of species distribution and any changes that occur. Sharks are threatened by destructive fishing, climate change and habitat loss. The data collected during the Great Shark Snapshot will help scientists put effective conservation plans in place.

Dive clubs, centres, and liveaboards can sign up to show their support for this event and advertise their planned dives on the Great Shark Snapshot registration page. Divers looking to join an event will be able to use the map to find Great Shark Snapshot dives taking place near them. As well as gathering vital data, the event will provide a chance to celebrate the incredible shark and ray species that live close to you.

Caroline Robertson-Brown, Marketing Coordinator at the Shark Trust said: “It was wonderful to see so many divers take part in our first event last year. What is even better is seeing those dive centres and liveaboards returning to take part again this year, along with many more signing up for the first time.”

With the event still 2 months away, dive centres and liveaboards from over 20 countries have already signed up to take part. From Palau to Costa Rica. From the UK to Australia. Whether you are diving your local dive site, or on the diving trip of a lifetime. You can take part in the Great Shark Snapshot.

It is easy to join in. Just go diving between 22nd and 30th July and record every shark, ray and skate that your dive group sees. If possible, take photos and some video footage too. The Shark Trust really wants to see what species you encounter on your dives. Then make sure that you record your sightings on the Shark Trust Shark Log recordings website or by using the Shark Trust app.

The Great Shark Snapshot is a way for divers to get together, go diving, and do something to help shark conservation. Why not dive in?

Find out more here:

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Gear News

Fourth Element now planting a tree for every online order



Global dive brand Fourth Element has announced the launch of their “Plant for the Planet” initiative, a commitment towards offsetting their carbon footprint and supporting environmental conservation through tree planting and mangrove restoration.

As a brand dedicated to sustainability and environmental conservation, Fourth Element has partnered with Ecologi, a leading platform for climate action, to plant a tree for every online order received. By working with Ecologi, Fourth Element ensures that the trees and mangroves planted are part of verified reforestation projects around the world that have a positive impact on local communities and biodiversity.

Trees play a crucial role in the health of our planet, absorbing carbon dioxide and providing oxygen, while also supporting biodiversity. In addition, mangroves, which grow in coastal areas, are essential in protecting our oceans and mitigating climate change. They absorb large amounts of carbon dioxide and provide habitat for a wide range of marine life. However, both trees and mangroves are under threat from deforestation and development.

“Plant for the Planet” reflects Fourth Element’s commitment to taking responsibility for their impact on the environment and promoting sustainability in their business practices. By choosing to shop with Fourth Element, customers are also supporting the company’s efforts to protect the environment and promote positive change.

“We believe that it is our duty as a business to take action and make a positive impact on the planet,” said Paul Strike, CEO of Fourth Element. “Through our partnership with Ecologi and our ‘Plant for the Planet’ initiative, we are taking steps to offset our carbon footprint and support reforestation and mangrove restoration projects, which are critical for the health of our oceans and the planet as a whole.”

Fourth Element’s “Plant for the Planet” initiative is part of their ongoing commitment to sustainability and environmental conservation. The company continues to explore ways to reduce their environmental footprint and promote responsible practices within the dive industry.

For more information about Fourth Element and their “Plant for the Planet” initiative, please visit

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