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Marine Life & Conservation

Reef-World Releases New Sustainability Study



The Reef-World Foundation released a new report summarising the results from an online survey conducted from April to June 2022, which received over 2,400 responses from various demographics. The study reveals new travel trends and how important sustainability is regarded in this new era of tourism as the industry recovers from the COVID-19 pandemic. Reef-World hopes for the report to assist in this rehabilitation process and aid marine tourism businesses, local governments and communities to not only bounce back better but also prepare themselves for a bright future of travel, all whilst protecting the ocean.

This survey has highlighted some really encouraging trends,” said Chloe Harvey, Director at The Reef-World Foundation. “The Gen Z and Millennials, those with the biggest buying power today and tomorrow, are seeking out experiences that align with their sustainability values. They are willing to pay more for sustainable offerings and are wanting to educate themselves and be involved in meaningful environmental activities while on holiday. This is so positive for both the industry and the environment upon which it is built. It’s given us a sneak peek into the future of marine tourism; one where sustainability is no longer a competitive edge, but a minimum requirement. We’re proud that the Green Fins approach and tools remain at the cutting edge, delivering on the needs of the industry and the consumer as we move into this new era of tourism.”

The report has identified some of the key narratives that will drive the market in the future and insights to help businesses take advantage of these trends for the future sustainability of their business and the environment it is built on. One main highlight from the report is that the demands from dive tourists have shifted since the pandemic.

Emerging from a travel hiatus, they now want more sustainable holiday options and more transparency around options coined as environmentally friendly during their dive trips. While 75% of dive tourists are willing to pay more for sustainability, they fear spending more on their holidays due to the risk of contributing money towards “greenwashing”. The tourism industry needs a brand-conscious, transparent, and effective global green label to address that.

The industry professionals (guides, instructors, business owners) have also spoken. The data clearly suggests they seek more environmental education and tools to raise environmental awareness, both for themselves and their customers. From their perspective, the fact that these are lacking represents the single biggest challenge for them on achieving their sustainability goals in their workplace. An overwhelming majority of dive professionals think dive operators, including the operations they work in, should do more to protect the environment. Dive tourists are also calling on marine tourism operators to do better. They believe these businesses profit from tourism and therefore have a responsibility to protect the environment and surrounding ecosystems they work in and should be held accountable for their actions.

The Reef-World Foundation leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. Green Fins offers the world’s first independent certificate to stop the environmental impact from marine-based tourism. It is a proven conservation management approach that leads to a measurable reduction in the negative environmental impacts of marine tourism.

The survey, conducted with the support of Reef-World’s partners, PADI, RAID, PSS and ZuBlu, proves that tourists will be increasingly voting with their wallets and selecting businesses and brands that align with their values for sustainability and preservation of our incredible ocean ecosystems.

To learn how the key findings from the survey can help marine tourism businesses to bounce back from the pandemic while keeping sustainability at the forefront, download the full report.

Marine Life & Conservation

Double Bubble for Basking Sharks



The Shark Trust is excited to announce that, for two more days only, all donations, large or small, will be doubled in the Big Give Green Match Fund!

Donate to Basking in Nature: Sighting Giants

The Shark Trust is hoping to raise £10k which will be doubled to £20k. This will go towards Basking in Nature: Sighting Giants. And they need YOUR help to reach they’re goal.

The Shark Trust’s citizen science project is to monitor and assess basking sharks through sightings; encouraging data collection, community engagement, and promoting nature accessibility. This initiative aims to enhance health and wellbeing by fostering a deeper connection with British Sharks.

Campaign Aims

  • Increase citizen science reporting of Basking Sharks and other shark sightings to help inform shark and ray conservation.
  • Provide educational talks about the diverse range of sharks and rays in British waters and accessible identification guides!
  • Create engaging and fun information panels on how to ID the amazing sharks and rays we have on our doorstep! These can be used on coastal paths around the Southwest. With activities and information on how you can make a difference for sharks and rays!
  • Promote mental wellbeing through increasing time in nature and discovering the wonders beneath the waves!

Donate, and double your impact. Click Here

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Marine Life & Conservation

Leading UK-based shark conservation charity, the Shark Trust, is delighted to announce tour operator Diverse Travel as a Corporate Patron



Corporate Patrons provide a valuable boost to the work of The Shark Trust. The Trust team works globally to safeguard the future of sharks, and their close cousins, the skates and rays, engaging with a global network of scientists, policymakers, conservation professionals, businesses and supporters to further shark conservation.

Specialist tour operator Diverse Travel has operated since 2014 and is committed to offering its guests high quality, sustainable scuba diving holidays worldwide. Working together with the Shark Trust will enable both organisations to widen engagement and encourage divers and snorkellers to actively get involved in shark conservation.

Sharks are truly at the heart of every diver and at Diverse Travel, we absolutely share that passion. There is nothing like seeing a shark in the wild – it’s a moment that stays with you forever!” says Holly Bredin, Sales & Marketing Manager, Diverse Travel.

We’re delighted to celebrate our 10th year of business by becoming a Corporate Patron of the Shark Trust. This is an exciting partnership for Diverse and our guests. We will be donating on behalf of every person who books a holiday with us to contribute towards their vital shark conservation initiatives around the world. We will also be working together with the Trust to inspire divers, snorkellers and other travellers to take an active role – at home and abroad – in citizen science projects and other activities.”

Paul Cox, CEO of The Shark Trust, said:

It’s an exciting partnership and we’re thrilled to be working with Diverse Travel to enable more divers and travellers to get involved with sharks and shark conservation. Sharks face considerable conservation challenges but, through collaboration and collective action, we can secure a brighter future for sharks and their ocean home. This new partnership takes us one more valuable step towards that goal.”

For more information about the Shark Trust visit their website here.

For more about Diverse Travel click here.

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Experience the Red Sea in May with Bella Eriny Liveaboard! As the weather warms up, there’s no better time to dive into the crystal clear waters of the Red Sea. Join us on Bella Eriny, your premier choice for Red Sea liveaboards, this May for an unforgettable underwater adventure. Explore vibrant marine life and stunning coral reefs Enjoy comfortable accommodation in our spacious cabins Savor delicious meals prepared by our onboard chef Benefit from the expertise of our professional dive guides Visit our website for more information and to secure your spot: or call 01483 411590 More Less

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