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Marine Life & Conservation

Reef-World Foundation Launches First Ever End-of-Year Campaign: Save Our Reefs!

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save our reefs

The Reef-World Foundation passionately encourages individuals worldwide to participate in safeguarding our precious reefs!

Coral reefs are intricate ecosystems with profound ecological, economic, and cultural importance. The urgency to protect them is a shared responsibility, as the loss of reefs reverberates globally, affecting biodiversity, economies, and the well-being of communities. Saving the reefs is not just an environmental imperative; it’s a collective commitment to the future of our planet and all those who call it home.

Every second breath we take comes from the ocean.

Today, The Reef-World Foundation — at the forefront of advocating for sustainable marine tourism and the international coordinator of the UN Environment Programme’s Green Fins initiative, launches their first-ever end-of-year campaign: Save Our Reefs! This campaign aims to urge immediate action to safeguard these endangered habitats. Preserving reefs is critical for sustaining life, and their decline impacts us all. Saving the reefs has everything to do with all of us!

Coral Reefs on Borrowed Time

Picture a world without the kaleidoscope of coral reefs — it’s a reality we face within our lifetime. The clock is ticking, and coral reefs could vanish sooner than we realise. The repercussions extend beyond marine life, affecting the health and well-being of people and the planet.

Battlefront Against Threats

Coral reefs confront severe threats from human activities, the ravages of climate change, coral diseases, outbreaks of Crown-of-Thorns Starfish and invasive species. Without these vibrant ecosystems, the ocean loses over 25% of its marine life diversity, impacting the very air we breathe.

Reef-World’s Urgent Mission

The Reef-World projects started back in 1999, and for the past 19 years, Reef-World has been on a mission to galvanise collective, urgent and willful action within the marine tourism industry. The goal is to protect coral reefs and, by extension, the health and well-being of the global community.

“I’m excited to launch our first-ever Save Our Reefs campaign! It’s a call to action for everyone to join us to protect these vital ecosystems. Your donation directly supports our work with communities, governments and NGOs, ensuring the health and resilience of coral reefs for generations to come,” said Chloe Harvey, the Executive Director at The Reef-World Foundation.

Local Champions for Global Impact

Reef-World believes in the power of local champions within coral reef communities. By listening to and empowering these champions, the foundation aims to develop accessible tools and resources, fostering resilience and health in coral reefs.

The Power of Your Donation

Contributions to Reef-World directly support its efforts to engage with local communities, governments and NGOs. A £30 donation covers an hour’s local training, providing crucial knowledge to up to 20 individuals, thereby preventing local direct damage to coral reefs. Every penny donated goes towards tangible, impactful changes.

The End-of-Year Campaign: Save Our Reefs runs from 21 November until 31 December 2023. Act now—your donation can help save the reefs globally!

To donate, head over to the campaign page here, or alternatively scan the barcode below:

save our reefs

Join Reef-World in the race against time. Together, let us forge a future where coral reefs thrive, sustaining life and safeguarding the health of our precious planet.

For more information about Reef-World, visit www.reef-world.org

Marine Life & Conservation

Raising Awareness for Scuttle the Cuttle – A Global First in Tackling Microplastic Pollution

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Addressing the global crisis of ocean plastic pollution, a new innovation is turning the tide—by placing real-world environmental action in the hands of children. Scuttle the Cuttle, a microplastic-collecting tool designed specifically for young users, has been launched as a practical and inspiring way to involve families in beach cleanups.

Crafted entirely from recycled ocean plastic, Scuttle is a cuttlefish-shaped combination of bucket and sieve. Its engaging design, sustainability credentials, and focus on education make it more than just a toy—it’s a tool for change.

scuttle the cuttle

Designed for Impact

Scuttle’s core purpose is to help remove microplastics—plastic particles smaller than 5mm—from beaches. With a mesh size of 2.8mm, Scuttle can collect small plastic fragments and nurdles before they degrade further. This addresses a critical but often overlooked part of the plastic pollution problem.

Built for Young Eco-Heroes

Scuttle is ergonomically designed for both children and adults. Lightweight, durable, and easy to carry, it allows even the youngest users to contribute meaningfully to beach cleanups. Its approachable design turns environmental action into a fun and empowering activity for children and families.

Circular by Design

From production to end-of-life, Scuttle reflects a strong commitment to the circular economy. Made from 100% recycled ocean plastic and fully recyclable, it is manufactured with long-term use in mind. The product not only removes waste from the environment but also repurposes existing waste in its construction, reducing environmental impact across its lifecycle.

Community and Collaboration

In addition to its environmental function, Scuttle is part of a broader movement to build awareness and encourage local partnerships. It supports responsible sourcing, local collaborations, and community-driven conservation efforts.

Scuttle is now available for purchase and is positioned as the first product of its kind focused specifically on the collection of microplastics through kid-friendly, hands-on cleanup.

For more information about Scuttle the Cuttle, visit odysseyinnovation.com/pages/scuttle.

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Marine Life & Conservation

I.CARE, SSI Blue Oceans, and Mares Team Up to Remove Over 36,000 Pounds of Debris from the Florida Keys

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The 3rd Annual I.CARE Trash Derby has come to a successful close, delivering a powerful message of community-driven conservation. In partnership with SSI Blue Oceans, Mares, and several other industry leaders, I.CARE once again led an inspiring grassroots effort to restore and protect the marine environment of the Florida Keys.

This year’s Trash Derby broke records, drawing support from more than 900 participants—including divers, boaters, and conservation advocates—who collectively removed an impressive 36,459 pounds of marine debris. Over a two-day period, teams worked on land, along shorelines, and at reef sites both above and below the water, making a meaningful contribution to the region’s ecological health.

“I am so proud of everyone involved in last week’s I.CARE Trash Derby,” said Mike Goldberg, Co-Founder of I.CARE. “This level of success comes from the passion and hard work of hundreds of people who care about our oceans, reefs, and local communities. I’m filled with gratitude.”

Recognizing Top Contributors: From Trash to Triumph

The event featured competition across three categories—Land & Shore, Private Boat, and Dive Operator—awarding teams based on the amount of debris collected per person. Additional special recognitions included the most monofilament retrieved and the most unusual item found. Congratulations to the standout teams of 2025:

Land & Shore Division:

  • Tired of Tires – 1,128.75 lbs/person

  • DerSno – 930.7 lbs/person

  • KnotaYacht – 124.2 lbs/person

Private Boat Division:

  • Triple Crown – 1,076.83 lbs/person

  • Fisherman & the Mermaid – 735.95 lbs/person

  • Dumpster Diving Divas – 572.875 lbs/person

Dive Operator Division:

  • Quiescence Diving – 430.6 lbs/person (average)

  • Key Dives – 141.3 lbs/person (average)

  • Captain’s Corner – 83.2 lbs/person (average)

Special Awards:

  • Most Monofilament Collected: Conch Republic Divers (26.8 lbs)

  • Most Unique Item Found: Bilge Buddies

Celebrating Conservation with Community and Education

The weekend concluded with the Trash Derby Festival at Founders Park in Islamorada. Attendees enjoyed live music, food, and sustainability-focused vendors, all centered around marine conservation. The festival also provided opportunities to connect with environmental organizations and celebrate the participants’ achievements.

“The energy and dedication from everyone involved was incredible,” said Rachael Steidley, SSI’s North America Marketing Manager. “This event goes beyond collecting trash—it’s about building a movement and inspiring conservation on a global scale.”

Looking Ahead to 2026: Raising the Bar

Plans are already underway for the 4th Annual I.CARE Trash Derby, with organizers calling on dive pros, boaters, and ocean advocates to help set an even bigger record next year.

To get involved or learn more about how you or your dive shop can participate in 2026, visit www.icaretrashderby.com or contact I.CARE at info@icareaboutcoral.org.

Let’s keep making waves for the planet—one pound at a time.

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