RAID International have announced that PADI’s former Director of UK Business, James Rogers, has joined the organisation as its distributor in the UK and Malta.

Here’s the official press release:

RAID International is stepping up for its UK and Maltese members following the appointment of well-known dive industry personality James Rogers to the position of RAID Distributor for the UK and Malta with responsibility for RAID business development in that region.

James, who is based in Newcastle and London, has been working alongside UK based RAID International Training Director Paul Toomer and the rest of the RAID International team since the 1st June to promote RAID globally, applying his wealth of expertise and experience to grow and advance the business of diving.

James started diving in 1991 with a Bristol based dive centre and joined PADI in 1993. In addition to being an Open Circuit Instructor, James qualified as an SCR Instructor in 1997. He worked extensively with Douglas Nash, former Vice President of Sales and Marketing for PADI UK, to grow and advance the UK dive market. He served in various positions at PADI including Distribution Co-ordinator, Sales Consultant, Sales Manager, Director of Sales and Field Services, and Director of UK Business, working directly with most UK dive centres. 

James is also well known internationally. In his near 20 year tenure with PADI, he has been a regular attendee at international functions including all the UK Dive Shows and DEMA.

RAID already leads the way with the first fully online training platform; however it’s the redesign of the RAID courses alongside the new executive and key staff acquisitions that is truly exciting for the industry. James said: “RAID is utilising best practises of diver education and delivers a full range of diver training courses in ways never seen before. Simply put, it’s a “must” explore situation for all Dive Centres. Remember RAID speaks to non-divers as only a purely B2C online business model can, and allows its members to train divers professionally whilst strengthening, not weakening, the dive training experience”.

RAID has the philosophy to build its international and local teams with experienced staff that know the business on the ground. The RAID team now consists of individuals like James who have a wealth of industry understanding and personal energy to serve RAID customers and continue to improve the industry for everyone’s benefit.

Watch this space, more RAID news to follow soon. Remember, change is essential. Be unafRAID.

For more information about RAID International, visit www.diveraid.com.