Marine Life & Conservation
PADI and SeaLegacy Join Forces to Accelerate the Protection of 30% of the Ocean by 2030
Two of the world’s most respected marine-focused organisations – PADI® and SeaLegacy – have joined forces to accelerate much-needed ocean protection. The first initiative of this multi-year collaboration kicks off this month, with a grassroots campaign developed to spark immediate and meaningful change for our blue planet.
The Role of 30×30 in Advancing Ocean Conservation
Scientific research indicates that protecting at least 30% of the global ocean by 2030 (i.e. 30×30) is critical to restore the health of the ocean, reverse existing adverse impacts, increase resilience to climate change, and sustain ecosystem services to humanity. But despite the clear need for increased protection, less than 5% of the global ocean is fully protected in no-take reserves.
The ocean is facing growing challenges triggering a global advocacy movement urging immediate and lasting change to protect it for current and future generations. Illustrating the power of partnerships to amplify exponential change, PADI and SeaLegacy are harnessing one another’s strengths–leveraging the power of media, storytelling, and advocacy to compel ocean activists across the planet to take action and urge world leaders to step up to protect at least 30% of the ocean by 2030.
“PADI is fueling a movement of one billion torchbearers to create ocean change, and we are thrilled to partner with like-minded organisations to scale this critical mission,” says Drew Richardson, CEO of PADI Worldwide. “Working with SeaLegacy not only allows us to rapidly grow the global torchbearer community, but also empower us all with meaningful ways to take real, positive action to protect our blue planet – and all life that calls it home.”
Global Petition to Inspire Action Amongst World Leaders
This April, PADI and SeaLegacy will launch a joint 30×30 campaign designed to generate immediate action from a combined global audience that includes millions of ocean enthusiasts, divers, snorkelers and conservationists looking for means to protect what they love.
The goal of the PADI and SeaLegacy 30×30 campaign is to urge world leaders to adopt the 30X30 target, calling for conservation of “at least 30% of sea areas globally through effective, equitably managed, ecologically representative and well-connected systems of protected areas.” PADI and SeaLegacy will be pushing for an agreement to be reached at the UN Biodiversity COP15 in the third quarter of 2022 in Kunming, China.
“In a time when so many people around the world are concerned about climate change, biodiversity loss, sea level rise, and so much more, we need to channel that anxiety into action,” says Cristina Mittermeier, president of SeaLegacy. “People everywhere are looking for hope and opportunities to have real impact, and one great way to get involved is to sign our petition to have the 30×30 target adopted at the Convention of Biodiversity.”
Long-Term Partnership Goals
With their shared 30×30 goal, SeaLegacy and PADI will work to increase meaningful marine protection around the world, including the creation and effective management of marine protected areas (MPAs) and biodiversity conservation, while collaborating with local communities and leaders on the frontlines of the climate crisis.
“The ocean offers so many of the critical climate solutions we need, and MPAs are a major piece of that. MPAs not only protect local species and ecosystems, but sequester carbon, increase coastal resilience, and revitalize local economies. We know that change is possible in this decade, and this kind of action will help us make major strides toward healing our ocean and saving our planet,” says Mittermeier.
To sign the petition, visit only.one/ocean30. To learn more about the SeaLegacy and PADI partnership, and ways to get involved, visit padi.com/conservation.
Header Image: © Cristina Mittemeier
Marine Life & Conservation
PADI partners with global skincare brand Medik8
PADI®’s global non-profit the AWARE Foundation™ is teaming up with leading sustainability-focused skincare brand Medik8 to save our most critical ecosystem on the planet – the ocean.
As the new corporate sponsor of the PADI AWARE Foundation’s 2023 Community Grant Programme, Medik8 will be supporting four grassroots conservation projects that range from protecting megafauna like turtles and whales from entanglement to fuelling hands-on citizen science initiatives like seagrass restoration.
The PADI AWARE Community Grant Programme is designed to award ocean protection initiatives that are in direct support of the United Nations Decade of Science for Sustainable Development in five distinct categories: coral restoration, developing marine protected areas, eliminating marine debris, reducing the effects of climate change, and protecting species threatened with extinction like sharks and turtles. In 2022 PADI AWARE™ dedicated nearly one-quarter of its public funds to empower local communities to take action for our shared blue planet.
“Last year we launched the Grant Programme to directly support PADI Members and NGOs driving meaningful conservation projects, often who have little or no funding support,” says Danna Moore, PADI AWARE Foundation’s Global Director. “This year, due to the collaboration with Medik8, we can provide more resources directly to local communities that need them most. Medik8 is a like-minded organisation that shares our science-based, sustainability-driven, and community-oriented values – and will be a strong partner committed to helping us create positive ocean change.”
Medik8’s support of the PADI AWARE Community Grants programme is in line with their ethos of making a positive impact through driving sustainability strategies with everything they do – from reducing carbon impact and waste to investing in being an ethical business with direct social investments. Their connection and deep love for the ocean is rooted in Medik8’s founder Elliot Isaacs, who is a PADI Master Scuba Diver™.
“As a brand, we strongly believe that increased social investment will allow us to make a more significant mark on wider society,” says Alexandra Florea, Head of Sustainability at Medik8. “Working with grassroots organisations who understand exactly what is needed on the ground will mean we can generate the greatest impact. We chose PADI as our long-term charitable partner because, like us, they put science at the heart of everything they do to bring about positive results.”
The PADI AWARE Grantee projects Medik8 is sponsoring fuel the impact of local citizen science initiatives driving global change like Kosamare Seagrass Restoration in Greece, a grant recipient from 2022 and now 2023. The other three grantee projects have also been selected and range from marine debris removal to climate change mitigation – and are set to be announced in the coming months.
The PADI AWARE Community Grant programme is open to all PADI Dive Centres around the world, along with locally-based NGOs and charities working on marine conservation issues that operate on a budget below $1 Million USD.
“With incredible partners like Medik8 who are equally committed to creating positive ocean change, a swell of hope for our shared blue planet is becoming stronger with every project we support – further proving that the ripples from local action really do have a global impact for us all,” says Moore.
The next round of proposal submissions is on 4 April 2023, with more information at www.padi.com/aware/grant-funding-criteria.
Marine Life & Conservation
Win ‘Gold Rush’ Mako Shark Sculpture worth £7,000
One lucky person is set to win a stunning, life-sized mako shark sculpture worth more than £7,000 for just £5 thanks to a lottery initiative developed by the internationally acclaimed marine wildlife sculptor Scott Glee to support Bite-Back Shark & Marine Conservation.
Tickets to win ‘Gold Rush’, an electric blue 7-ft mako shark sculpture with a 24-carat gold leaf dorsal fin have just gone on sale at https://tinyurl.com/win-gold-rush, with all proceeds supporting the UK charity’s campaigns to make Britain shark fin free.
The high impact artwork has been created to raise awareness of the global and unsustainable marine ‘gold rush’ to hunt sharks for their valuable fins alone and to help fund Bite-Back’s campaigns to end the UK’s trade in shark products.
Individual lottery tickets to win the sculpture are being sold exclusively through the Bite-Back website for £5 each plus money saving ticket deals in groups of 5, 10, 15 and 25 units.
Crafted from fibreglass, the dramatic, one-off sculpture has been sealed in a weatherproof clear coat providing the winner with the option of displaying Gold Rush indoors and out.
Artist Scott Gleed said: “I can’t think of a better way to announce yourself as a shark fan than a 7-ft shark in your garden, house or workplace. Sharks have been in my blood for decades and this is an opportunity for me to express my love of sharks and my anger at their exploitation in one piece of art. On top of that it’s a huge pleasure to support the hardest working shark charity in the UK. I hope this unique piece goes to a great home and raises thousands of pounds for Bite-Back’s campaigns.”
Tickets will be on sale for just 10 weeks before the winning ticket is picked by the artist himself after the 12 May 2023 deadline.
Campaign director for Bite-Back, Graham Buckingham, said: “This is a breath-taking piece of art with an important story to tell. Fins are the most valuable part of a shark and, around the world, fishing fleets are in a race to hunt sharks and separate the fins from the body with no thought to the global catastrophe that could follow. We expect this artwork to help draw attention to the issue and contribute important funds for our campaigns to end the UK’s role in the shark fin trade. We’re full of gratitude to Scott for his vision, generosity, and contribution to our vital work.”
Visit https://tinyurl.com/win-gold-rush to buy your tickets now and visit www.gleed3d.com to learn more about Scott’s sculptures and the chance to commission your own marine masterpiece.
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