Marine Life & Conservation
PADI and Blancpain announce new citizen science initiative

PADI® and Swiss prestige watchmaker, Blancpain are combining resources to work towards saving 30% of the ocean by 2030 – with the two organisations teaming up to create the Vulnerable Marine Species Program. Blancpain’s support will be key in funding the Global Shark & Ray Census, a new citizen science initiative that is slated to launch Earth Day 2024 and is designed to help protect vulnerable marine species around the globe from extinction.
PADI and Blancpain have been kindred spirits in Ocean conservation starting over two decades ago with a whale shark identification project. This latest evolution comes one year after both organisations announced an expanded commitment to partner and increase the number of marine protected areas (MPAs) around the globe. As a founding partner of PADI’s Blueprint for Ocean Action, Blancpain accelerated the creation of PADI’s MPA Program and its flagship citizen science program Adopt the Blue™. Millions of recreational divers now have the direct ability to choose to be Ocean Torchbearers and directly engage in meaningful marine conservation activities while exploring the Ocean.
“Blancpain has long been committed to real engagement in Ocean Conservation issues. Working together, will be a force multiplier in achieving our shared Ocean Conservation goals” says Dr. Drew Richardson, CEO of PADI Worldwide and Chairman of PADI AWARE Foundation. “Blancpain’s expanded support of PADI’s Vulnerable Marine Species Program forges a juggernaut combining the Blancpain Ocean Commitment with the PADI Blueprint for Ocean Action in advancing positive ocean change.”
Now, with the generous support from Blancpain, PADI and global non-profit partner PADI AWARE FoundationTM will build and deploy the largest underwater citizen science program designed to protect sharks and rays from extinction. In addition, PADI AWARE Foundation’s Mission Hub Community Grant Program will include support for both MPA and Vulnerable Marine Species Grantees internationally and at a local level. These grants support critical conservation initiatives in local communities all around the world.
PADI AWARE Foundation is among the world’s most successful shark and ray conservation organisations, with a 30-year track record of groundbreaking conservation measures for the oceanic whitetip shark, great hammerhead, giant manta ray, whale shark, and mako sharks – along with many other vulnerable species. Last year at CITES (the Convention on Trade of Endangered Species of Wild Fauna and Flora) in Panama City. PADI was invited to CITES and asked to provide specialist advice and research to all attending government representatives. This helped secure support for a critical vote to double the amount of protected shark and ray species. To date, the PADI AWARE Foundation and PADI have helped secure protection measures for over 105 species of sharks and rays.
“With a growing base of divers interested in shark conservation, the Global Shark and Ray Census enables divers to function as diving citizen scientists in order to collect high-quality data and information on vulnerable shark species. Engaged divers across the planet who choose to participate will directly help accelerate national and global protection measures where they are needed most,” continues Richardson.
If you would like to personally support the PADI AWARE Foundation and Blancpain in creating positive ocean change, donations can be made to the PADI AWARE Shark Appeal. Blancpain has generously agreed to match donations 1:1 this SHARK Week, which will go towards supporting the development of the Vulnerable Species Program.
For more, visit www.padi.com
Blogs
The Ocean Cleanup Launches 30 Cities Program to Cut Ocean Plastic Pollution from Rivers by One Third by 2030

The Ocean Cleanup, the international non-profit with the mission to rid the world’s oceans of plastic, has announced, at the UN Ocean Conference (UNOC), its plan to rapidly expand its work to intercept and remove ocean-bound plastic pollution.
The 30 Cities Program will scale the organization’s proven Interceptor™ solutions across 30 key cities in Asia and the Americas, aiming to eliminate up to one third of all plastic flowing from the world’s rivers into the ocean before the end of the decade.
This evolution follows five years of learning through pioneering deployments across 20 of the world’s most polluting rivers and represents a key next step in the organization’s mission and the global fight against ocean plastic pollution.
With the 30 Cities Program, The Ocean Cleanup will transition from single river deployments to citywide solutions, tackling the main plastic emitting waterways within each selected city. This follows a key learning from deployments in Kingston, Jamaica, which showed it is possible to scale faster when projects encompass whole cities, as the same set of partners can be involved with all deployments.
To date, The Ocean Cleanup has already prevented 29 million kilograms of trash from reaching the ocean. The organization currently intercepts an estimated 1–3 percent of global river-borne plastic emissions. With the first 20 river deployments close to being fully operational, it is now poised to reduce the plastic pollution flowing into the ocean from rivers by up to a third.
“When we take on an entire city, instead of individual rivers, we can scale faster, reduce costs, and maximize impact,” said Boyan Slat, Founder and CEO of The Ocean Cleanup. “Our analysis shows that strategically deploying Interceptors across just 30 carefully chosen cities can stop up to a third of river plastic pollution worldwide. This is the next big leap toward our ultimate goal of a 90 percent reduction in global ocean plastic pollution.”
City-by-city: a Faster Path to Scaling
Using the latest scientific modeling and on the ground experience, The Ocean Cleanup identified 30 major plastic polluting coastal cities which include:
• Panama City, Panama – First deployment to go live in the coming months.
• Mumbai, India – Mapping of all waterways completed; preparations for first deployments underway.
Furthermore, the organization is developing plans to expand on its existing work to all polluting rivers in:
• Manila, Philippines; Montego Bay, Jamaica; Jakarta, Indonesia; Kuala Lumpur, Malaysia; Bangkok, Thailand and Los Angeles, U.S.A.
Other cities will be announced once the necessary partnerships and agreements are in place. Planning and fundraising activities are underway for all 30 cities. To realize these ambitious plans, the organization is currently also expanding its engineering and operational capacity.
Data Driven Restoration at Scale
Before Interceptors are deployed, each city project begins with an intensive analysis phase. Aerial drones, AI-powered image analysis, and GPS-tagged “dummy” plastics are used to chart every visible waterway and track how waste moves from streets to sea. These real-time insights guide optimal Interceptor placement and provide a public baseline against which progress can be measured.
Alongside intercepting new plastic, the 30 Cities Program will also remove debris from nearby coasts, mangroves, and coral reefs. This twin-track approach—shutting off the tap while clearing the legacy pollution—enables The Ocean Cleanup to achieve long-term impact, which includes the restoration of fish nursery habitats, boosting coastal tourism, and strengthening of natural storm surge defenses for local communities. Alongside local partners, the organization also advocates for improvements in waste management and awareness raising amongst communities.
Completing the First 20 Rivers
While laying the foundation for the 30 Cities Program, The Ocean Cleanup is also nearing completion of its first 20 river projects. The next landmark achievement—expected as soon as the second half of this year—is in the western Caribbean, where the team aims to resolve the plastic pollution problem in the Gulf of Honduras by intercepting the trash feeding into this body of water.
A Stepping Stone Toward a 90 Percent Reduction
The 30 Cities Program represents the first major scaling step in The Ocean Cleanup’s journey to eliminate 90 percent of floating ocean plastic pollution. In parallel, efforts are continuing to remove plastic from the Great Pacific Garbage Patch. Whilst extraction operations are currently on hiatus, work to deploy cutting edge technologies to map the “hotspots”, or areas of intense plastic accumulation, in order to make future extractions more efficient and economical, is ongoing.
By combining river interception and coastal cleanup with its offshore cleanup systems targeting legacy pollution that’s already in the ocean, the organization is charting a path to turn off the tap and mop up the mess.
About The Ocean Cleanup
The Ocean Cleanup is a nonprofit organization that develops and scales technologies to rid the oceans of plastic. By conducting extensive research, engineering scalable solutions, and partnering with governments, industry, and like-minded organizations, The Ocean Cleanup is working to stop plastic inflow via rivers and remove legacy plastic already polluting the oceans. As of June 2025, the non-profit has collected over 28 million kilograms (62 million pounds) of trash from aquatic ecosystems around the world. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a multi-disciplined team of approximately 200 people. The organization is headquartered in Rotterdam, the Netherlands, with international operations in 10 countries. For more information, visit www.theoceancleanup.com.
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