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Marine Life & Conservation

Ocean Frontiers Turning its Customers Green

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Dive Operator’s “Green Shorts Challenge” keeps guests coming back for more East End diving year after year

Ocean Frontiers staffers in company teal green swim shorts are a familiar fixture on Grand Cayman’s remote East End, manning the dive shop at the Compass Point Resort or driving the dive boats and guiding dives. Those signature Ocean Frontiers green shorts have become a “hot ticket” item and status symbol among the company’s die-hard customers. Guests can win their own pair of green shorts if they dive all 55 dive sites at East End first – it’s called the “Green Shorts Challenge”.

“My goal in starting the challenge was to get my customers interested in the diversity of diving on this side of the island because I thought some of them weren’t seeing it,” says Steve Broadbelt, co-owner of Ocean Frontiers. “This is a motivation for them and it’s working.”

“I have completed the Green Shorts Challenge – as a matter of fact, I’ve completed the 55 dives twice and am well on my way to the third,” says Cecilia Sharp, who with her husband, has been diving with Ocean Frontiers since 2007. “We basically eat, sleep and dive for our stays at Compass Point Resort – which may last from one to three weeks.  Rolling out of bed and walking to the boat is the best way to start any day on Grand Cayman.”

When a customer signs on for the Green Shorts Challenge, their dive history is recalled from Ocean Frontiers’ customized reservations system. The customer gets a printout of past dives to determine the dive sites they’ve visited and which dive sites they still need to dive.  The customer then receives a challenge punch card with the dive sites listed, and every time they complete a new dive their card gets punched.

Once the challenge is met and all 55 dive sites have been visited, there is a celebration at the Ocean Frontiers dock complete with champagne and cake. The customer then receives his or her own pair of personalized teal shorts, a gold medal with the ‘Challenge’ crest cast into it hanging from a teal green ribbon, and a bronze plaque with their name on the dive dock at Compass Point Resort. The guest then becomes a part of Ocean Frontiers’ dive history and they proudly wear their green shorts at Compass Point Resort.

“It is an elite crowd!” says Divemaster Brittainy Slade. “The Green Shorts challenge is exciting for the guests, it gives them an end goal, something to aspire to!”

Slade says Ocean Frontiers staffers also get excited when a challenge is about to be completed and the activity on the dive boats is upbeat. “We all work hard and pray to the weather gods so guests can complete those last sites – we like cake and champagne too! And the celebrations are fun for everyone.”

Steve Broadbelt estimates that it takes about five visits to the island for a guest to complete the Green Shorts Challenge.  Customers are signing up and returning to Grand Cayman, often twice a year, to dive those East End sites. More than 100 divers have completed the challenge since the Ocean Frontiers launched it two years ago.

“Even if they have been coming to Cayman for 10 years, we take them somewhere they’ve never been and we go out of our way to show them something they’ve never seen before,” he says. “Every day, every dive and every diver is unique and our goal is to know our divers and deliver the unexpected. Even seasoned divers are not beyond a ‘wow’ during one of our dives!”

Its this kind of attention to the customer’s dive experience that has made Ocean Frontiers a top dive operator. The company ranked highest in the Cayman Islands in the “Best Dive Operator” category of Scuba Diving’s 2014 Top 100 Readers Choice Awards.  Founded in 1996, Ocean Frontiers is also one of Cayman’s most conservation-minded dive operations. Turning customers green, not only means awarding them a pair of green shorts, it also means making them aware of Cayman’s marine environment. Dive masters not only show guests the vibrant reefs and marine life of East End, they are also good stewards who educate visitors about conservation.

“Working for Ocean Frontiers requires putting in that extra effort to provide the green shorts service that we are known for,” says divemaster Becca Nutsch. “Sometimes this means working a bit harder, but it definitely pays off, especially when you see customers come back time and time again.”

“We were drawn to Ocean Frontiers by the great reviews of the operation and the quiet side of the island,” says Cecelia Sharp. “The staff at Ocean Frontiers is like family to us and we are spoiled by their Green Shorts service.  No request is denied.  They anticipate our needs and strive to make every diver happy and safe on the boat and in the water.”

Steve Broadbelt says the Green Shorts Challenge has been a great incentive program for the company and almost 50% of Ocean Frontiers divers are now return guests.  Alumni help spread the word about this exciting dive challenge at East End. New customers also see what’s going on in the dive boats and they want to sign up too.

“It’s working,” he says. “They are buying those tickets and coming back.”

About Ocean Frontiers and Compass Point Dive Resort

Ocean Frontiers Dive Shop is located at Compass Point Dive Resort on the remote East End of Grand Cayman. Founded in 1996 with one dive boat and a dream to introduce divers to the wonders of East End diving, the company has grown into one of Cayman’s premier dive operations with a reputation for catering to small groups and having the island’s friendliest staff.  Ocean Frontiers is also recognized as one of the most conservation-minded dive operators in the Cayman Islands with a long history of promoting ocean protection through its company programs, and an unwavering support for outside environmental projects. The winner of Project AWARE’s Environmental Achievement Award in 2004 and 2010, Ocean Frontiers has again been recognized in 2012. The company also received the PADI Green Star Dive Center accreditation in 2012 for demonstrating a dedication to conservation, the first dive operator in the Cayman Islands to receive this distinction.

The Compass Point Dive Resort, which received the Green Globe Certification award in 2010 for sustainable tourism, is the epitome of laidback luxury. It features 28 luxurious one, two and three bedroom oceanfront, ocean view and poolside condominiums, each with its own private patio or balcony and all beautifully decorated with stylish island décor, and fully equipped with all of the comforts of home. Eagle Ray’s Dive Bar and Grill is now open for business at the resort.

 For more information:

Call Toll Free: 1 800-348-6096, Grand Cayman call +1 (345) 640 7500

E-mail: info@oceanfrontiers.com Website: www.oceanfrontiers.com

Facebook.com/caymanscubadiving

Twitter.com/oceanfrontiers

LinkedIn:  Ocean Frontiers

Marine Life & Conservation

Building a Bluer Future for Indonesia’s Marine Tourism Industry

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marine tourism

Green Fins National Workshop Charts Roadmap for Sustainable Marine Tourism Initiatives

Green Fins, the global environmental standards for diving and snorkelling, is set to contribute to Indonesia’s blue economy. A national workshop, focused on “Enabling a sustainable diving and snorkelling industry in Indonesia through the implementation of Green Fins initiative,” has ignited a collaborative effort to safeguard the nation’s marine ecosystems through marine tourism.

marine tourism

The Reef-World Foundation, the UNEP Coordinating Body on the Seas of East Asia (COBSEA) and the Coral Triangle Center (CTC) held the Green Fins National Workshop in Aryaduta Menteng, Jakarta, Indonesia, on 18 – 19 February 2025. This pivotal event, supported by IUCN (International Union for Conservation of Nature) through the Blue Natural Capital Financing Facility (BNCFF), brought together key stakeholders from the Indonesian government, marine tourism industry, conservation organisations and the global Green Fins network to develop a roadmap for strengthening the Green Fins initiative in Indonesia and to explore sustainable financing mechanisms for its long-term implementation.

marine tourism

Participants from five Indonesian ministries, including the Ministry of Marine Affairs and Fisheries and the Ministry of Tourism and Creative Economy, collaborated with local MPA management bodies, dive operators and international experts to chart a course for a more environmentally responsible marine tourism sector. This diverse group engaged in focused discussions and strategic planning, addressed key aspects of Green Fins implementation and explored opportunities for its integration into national marine conservation efforts.

marine tourism

“We’re not just discussing sustainability”, said JJ Harvey, Operations Director at The Reef-World Foundation. “We’re creating a tangible roadmap for action. The energy and collaboration at this workshop have been truly inspiring, laying the groundwork for real, measurable change in Indonesia’s dive industry and unlocking the full potential of its marine tourism while ensuring the future health of its reefs.”

marine tourism

“The Coral Triangle, as the global epicenter of marine biodiversity, relies on Indonesia’s leadership to combat threats through strong coral reef conservation and sustainable tourism practices,” said Rili Djohani, CTC Executive Director. “Expanding Green Fins and scaling up training efforts are crucial steps toward ensuring equitable benefit-sharing and long-term conservation impact of our unique marine resources.”

marine tourism

“Sustainable Blue Economy is at the forefront of COBSEA’s work on marine and coastal ecosystems,” stated Mahesh Pradhan, UNEP COBSEA Coordinator. “Ensuring sustainable practices in marine ecotourism in Indonesia and the East Asian Seas region will further consolidate concrete conservation efforts while also benefiting local communities. COBSEA is proud to support the Green Fins initiative, which was initiated in Thailand over 20 years ago and has now blossomed into a significant global movement.”

marine tourism

Key discussions and explorations during the workshop included:

  • Alignment of Green Fins with national policies and international commitments, including the Indonesia 2030/45 MPA Vision, the national biodiversity action plan (NBSAP) and international commitments such as the Global Biodiversity Framework.
  • Exploration of a comprehensive roadmap for Green Fins implementation in Indonesia, outlining potential steps, timeline and financial strategies.
  • Discussions on diverse financing mechanisms, including public-private partnerships, blended finance models, and integration with existing programmes, to ensure the long-term financial sustainability of Green Fins.
  • Emphasis on enhanced collaboration between government agencies, the private sector and conservation organisations.
  • A strong focus on inclusivity, including gender-inclusive approaches and support for small-scale businesses.

The workshop highlighted Indonesia’s position as a global leader in MPA-based diving, with 70% of dives occurring within MPAs. Discussions emphasised the need to address challenges such as revenue leakage and high implementation costs while leveraging opportunities to integrate Green Fins into existing government initiatives, such as the Ministry of Marine Affairs and Fisheries’ Blue Economy strategy and the Ministry of Tourism’s sustainable tourism programmes. Participants also engaged in a learning exchange, sharing best practices from countries like the Philippines, Malaysia, Japan and Thailand, focusing on developing sustainable funding models and enhancing assessor capacity.

The outcomes of this workshop will both strengthen Green Fins Indonesia and contribute to the broader global impact, driving sustainable marine tourism worldwide.

Discover how your organisation can contribute to the global expansion of Green Fins by contacting info@greenfins.net.

marine tourism

About Reef-World

The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. The charity promotes the wise use of natural resources – particularly coral reefs and related ecosystems – for the benefit of local communities, visitors and future generations. It is dedicated to supporting, inspiring and empowering governments, businesses, communities and individuals around the world to act in conserving and sustainably developing coastal resources.

Reef-World leads the global implementation of the UN Environment Programme’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. As such, the charity provides low-cost and practical solutions to local and industry-wide environmental challenges associated with the marine tourism industry. It provides education and capacity-building assistance to empower environmental champions (within the diving industry, local communities, authorities and governments) to implement proven coastal resource management approaches.

Please visit www.reef-world.org to learn more or follow us on Facebook, Instagram and X.

About Green Fins

Green Fins is a proven conservation management approach – spearheaded by The Reef-World Foundation in partnership with the UN Environment Programme – which leads to a measurable reduction in the negative environmental impacts associated with the marine tourism industry. The initiative aims to protect and conserve coral reefs through environmentally friendly guidelines that promote a sustainable diving and snorkelling tourism industry. It provides the only internationally recognised environmental standards for the diving and snorkelling industry and has a robust assessment system to measure compliance.

Green Fins encourages and empowers members of the diving industry to act to reduce the pressures on coral reefs by offering dive and snorkel companies practical, low-cost alternatives to harmful practices – such as anchoring, fish feeding and chemical pollution – as well as providing strategic training, support and resources. By reducing the local direct and indirect pressures tourism puts on coral reefs, it helps make corals healthier and more resilient to other stresses, such as the effects of climate change. Look for the Green Fins logo when booking your next dive trip.

Please visit www.greenfins.net to learn more or follow the initiative on Facebook, Instagram and X.

About Coral Triangle Center

Coral Triangle Center (CTC) is a foundation based in Indonesia with regional scope and global impact. Established in 2010, CTC works closely with local communities, private sector, governments, and partners to strengthen marine resource management in the Coral Triangle to protect coral reef ecosystems, ensure sustainable livelihoods and food security.

CTC supports on-the-ground conservation in Bali, Maluku, as well as in Timor-Leste, and leads learning networks of women leaders and marine protected area practitioners in Indonesia, Malaysia, Philippines, Papua New Guinea, Solomon Islands, and Timor-Leste. CTC is developing its  Center for Marine Conservation in Bali as an integrated learning space for training programs, outreach activities, interactive exhibits, and artistic and cultural performances to influence millions of people to care for our oceans and those who depend on it.

Since its establishment in 2010 until 2024, CTC has protected  more than 435,000 hectares of critical marine habitat. We have trained more than 8,000 people to support marine protected areas and sustainable fisheries management throughout the Coral Triangle region. More than 26,000 people have visited our Center for Marine Conservation, many of whom have been inspired to take direct action to protect our oceans. In the last three years, we reach an average of 200,000 people annually to care for our seas via our social media channels.

About UNEP COBSEA

The Coordinating Body on the Seas of East Asia (COBSEA) is a regional intergovernmental mechanism and one of 18 Regional Seas Programmes. It is the decision-making body for the East Asian Seas Action Plan, bridging together nine countries – Cambodia, China, Indonesia, Republic of Korea, Malaysia, the Philippines, Thailand, Singapore, and Viet Nam – in the protection and sustainable development of the marine and coastal environment for the health and well-being of present and future generations. The COBSEA Secretariat is hosted by Thailand in Bangkok and is administered by the United Nations Environment Programme (UNEP).

COBSEA works on 1) marine pollution prevention, reduction and control, 2) marine and coastal biodiversity, ecosystem conservation and management, and 3) climate action.

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Marine Life & Conservation

GROUNDTRUTH collaborates with PADI on pioneering submersible collection

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groundtruth

GROUNDTRUTH, a story-led material innovation company that is fast forging a reputation for its next generation travel gear, is thrilled to announce its collaboration with the world’s largest diving association – PADI – on a range of pioneering submersible bags.

Entitled UNDA, Latin for wave, the collaborative range sets a new standard in sustainable design, with the GROUNDTRUTH team transforming the standard drybag into a future-focused travel companion, representing the two partners’ shared philosophy of ocean and environmental protection.

The 100% recycled bag range’s proprietary material is made from plastic waste including ghost fishing nets, post-consumer Nylon and plastic bottles. It is used alongside GROUNDTRUTH’S own patent-pending GT-OCO-CO2® hardware range, made from recycled plastic and captured CO2 emissions.

With a presence via 6,600 dive centres and resorts in 184 countries and territories throughout the world, PADI has amassed a hugely engaged community of 30 million+ divers to date. This collection creates a platform to highlight the shocking / mind blowing impact of plastics affecting our blue planet while actively contributing to its removal – empowering people from around the globe to take meaningful action to protect what they love.

“We are incredibly excited to partner with PADI on this project which will be launched via PADI’s global diving network and via our own channels,” said Georgia Scott, Co-founder and CEO of GROUNDTRUTH. “Ghost fishing nets account for over 50% of all plastic waste in our oceans, causing irreversible damage to global marine ecosystems. By combining our expertise in innovative design with PADI’s dedication to Ocean conservation, we aim to make a significant positive impact through the repurposing of these harmful plastics. GROUNDTRUTH was created with the value that all consumer products should contribute to a safer planet.”

“We are proud to collaborate with GROUNDTRUTH, as this partnership exemplifies our shared mission to mobilize the global community of Torchbearers who actively explore and protect our ocean,” said Lisa Nicklin, Vice President of Growth and Marketing for PADI Worldwide “Together, we’ve revolutionized the way that divers can carry around their essentials while elevating their commitment to protecting the place they love. It’s truly a product line designed by divers, for divers.

The UNDA range will be available for pre-order through www.groundtruth.global from the 3rd of February 2025 with PADI members being given the first opportunity to buy via their channels. Join us in this pioneering initiative to explore, protect, and preserve our oceans for future generations.

For more information about the GROUNDTRUTH x PADI collaboration, click here.

About GROUNDTRUTH®

GROUNDTRUTH sparks a new generation of travel gear that enables and accelerates positive change, making a transformative impact to industries, processes and people. As a green technology business and lifestyle brand, at the heart of GROUNDTRUTH is the exploration and development of new materials crafted from the world’s pollution and plastic waste. Their patent-pending GT-OCO-CO2® hardware range, created from recycled plastic and captured CO2 Emissions, is a world first.

Utilising their origins as investigative documentary filmmakers, sisters and founders Georgia, Sophia and Nina Scott, have hand-built GROUNDTRUTH’s unique Bluesign® certified supply chain ecosystem with partners who share the brand’s ethos for people and our planet. Their mission and products are created to support and empower individuals who are making a difference, both in their communities and around the world.

About PADI®

PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive centers and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM

www.padi.com

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