Huish Outdoors LLC acquires Oceanic and Hollis


American Underwater Products has announced that Oceanic® and Hollis® have been acquired by Huish Outdoors LLC.

Entrepreneur and scuba pioneer Bob Hollis founded American Underwater Products in 1972. Hollis’ love of diving and his mechanical aptitude allowed him to create his own specialised dive equipment. 45 years on he has grown his business into a multi-brand company that includes Oceanic and Hollis – two recreational and technical diving brands recognised through the world.

Adding Oceanic and Hollis to the family of Huish Outdoors brands is an important step for our company,” said Mike Huish, CEO of Huish Outdoors. “These two industry brands allow us to offer a complete range of product categories. We understand that our customers demand the best equipment, rather than a one-brand approach to buying all their gear.”

The Hollis family are excited to work with Huish Outdoors,” stated Bob Hollis. “We are pleased to be part of a progressive company that believes in driving industry participation through product innovation, an approach that I’ve taken since I first started making dive equipment.”

Oceanic and Hollis represent Huish Outdoors’ sixth and seventh acquisition since 2011, and add to an impressive portfolio of premier brands in dive equipment; Atomic Aquatics, BARE, Liquivision, Sharkskin, Stahlsac and Zeagle.

Rosemary Lunn

Rosemary Lunn

Roz is the Founder of The Underwater Marketing Company, Co-founder of EUROTEK, and established TEKDiveUSA. She is a PADI IDC Staff Instructor, a BSAC Advanced Instructor, and a rebreather and Trimix diver. Before moving into the PR field she worked as a full time recreational instructor in the UK and abroad, on History Channel and National Geographic documentaries, as a safety diver, and modelled underwater.

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