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Green Fins Global Hub development to boost industry protection of reefs

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Reef-World has been shortlisted as a finalist in 2020’s Con X Tech Prize to help develop this digital sustainability solution

The Reef-World Foundation – the international coordinator of Green Fins in partnership with the UN Environment Programme – has announced it has officially been shortlisted as a finalist in the 2020 Con X Tech Prize.

The Con X Tech Prize provides opportunities for seed funding to anyone, anywhere to turn their bold new ideas for conservation into reality. The current round of the Con X Tech Prize attracted 167 submissions from around the world – including Uganda, Malaysia, Cameroon, the Philippines, Brazil, & more – and Reef-World has been named as one of the 20 finalists with the potential for exponential conservation impact. The Grand Prize Winner will be announced by Conservation X Labs after finalists complete a 12-week prototyping period.

Reef-World’s entry is the development of The Green Fins Global Hub: a digital global solution to help dive professionals protect fragile coral reefs. This first-of-its-kind online support system will motivate marine tourism operators to improve their everyday environmental practices. This product will leverage innovation to meet increasing consumer demand for sustainable tourism practices by empowering tourism organisations to minimise environmental impacts associated with their business and protect their natural assets.

Harnessing Reef-World’s 20+ years’ grassroots experience in environmental behaviour change, the Hub allows Reef-World to upscale its conservation impact by moving the proven Green Fins tools online. This will significantly boost knowledge and capacity for improved sustainability worldwide. This project has immediate potential to upscale globally: digitising Green Fins’ offering overcomes traditional capacity and time constraints. In this way, it allows Reef-World to reach previously inaccessible operators and help them take the first steps on their sustainability journey. Going digital in this way opens up an opportunity to reach 30,000 dive and snorkel operators across 100 coral reef countries. This means Reef-World can educate and empower over 48,000 guides and building sustainability into the trips of the 171 million tourists who visit coral reef sites each year. The potential cumulative impact of this on global coral reef health is significant.

This project creates a tipping point for sustainable reef tourism by helping the industry identify pressing environmental threats and providing proven solutions, such as responsible waste management measures. Complementing Green Fins’ proven conservation approach, the Hub will boost reef resilience by empowering people in biodiversity hotspots worldwide to alleviate local threats.

Tourism operators’ owners, managers, staff and crew will directly engage with the Hub for access to robust, evidence-based sustainability practices. Following online registration and self-evaluation, they will receive proven solutions for their highest environmental threats, continued access to implementation action plans, tools and resources and user forums for support and encouragement. Data captured from self-evaluations, access to solutions, tools to address threats and on-site verification assessments will also inform where strengthened policy and regulation can have the greatest impact.

The resultant measurable reduction of local threats to coral gives reefs a better chance of surviving mounting global threats. Reef resilience is a growing marine ecosystems conservation approach focusing on alleviating local threats, allowing them to be healthier, more robust & resilient to climate change impacts. Green Fins is a proven conservation approach that works in line with resilience-based management by reducing coastal ecosystems threats posed by marine tourism. It is traditionally implemented by trained government teams conducting on site environmental assessments and training. Already active in 11 countries, demand for Green Fins participation globally greatly exceeds current capacity & complementing on-the-ground activity with a novel, digital approach is required to achieve conservation impact scale.

Reef-World has already completed in-depth market research and prepared a business plan, product requirement document and sustainable finance model. By the end of the 12-week prototyping period, the charity will have: drafted a design specification document; mapped out the evaluation and onboarding processes for members; developed wireframes for the onboarding process and key sections of the system; designed a visual mock-up of the user interface; and begun collaborating with software development agencies to ensure all outputs are realistic and achievable.

James Greenhalgh, Digital Strategy Manager at The Reef-World Foundation, said: “We’re proud to have been shortlisted alongside these impressive conservation innovations. There is no other product like the Global Hub on the market and our market research shows strong industry demand for a service providing this type of solution. The Hub will enable operators to train and empower their staff to adopt better environmental behaviours and collaborate with other businesses. We’re excited about the project’s potential to benefit reefs globally!”

Tom Quigley, Community Manager at Conservation X Labs, said: “The Con X Tech Prize is meant for opportunities just like this – where some funding and support through a prototyping sprint can help a product like Green Fins make a transformative leap in the scale of their impact. We’re excited to see what Reef-World builds over the prototyping period!

Each of the 20 shortlisted teams have received $3,500 to turn their idea into a prototype over 12-weeks. At the end of the prototyping period, one project will be awarded the $20,000 grand prize to support the future of their project.

Reef-World has already secured funding for this project from the United Nations Environment Programme, The Matthew Good Foundation, and G-Research and is continuing to fundraise to cover the remaining development costs.

The Reef-World Foundation is a registered UK charity which delivers practical solutions for marine conservation around the world. Its flagship initiative, Green Fins, is implemented in partnership with the UN Environment Programme (UNEP). This proven, established approach focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally. By driving compliance to marine tourism environmental standards, Green Fins helps to reduce local threats to coral reefs in popular tourism destinations. It unites tourism organisations, governments and operators to preserve natural resources by implementing proven sustainability measures.

To see the full list of 20 finalists please click here.

Marine Life & Conservation

Dive Guides invited to apply for the Green Fins Dive Guide Scholarship

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Reef-World’s campaign is helping dive guides in need receive Green Fins environmental certification

The Reef-World Foundation – international coordinator of the UN Environment Programme’s Green Fins initiative – is calling for dive guides to submit their application for the Green Fins Dive Guide Scholarship.

As a result of the Scholarship campaign, dive guides working around the world – including Brazil, the Philippines, Egypt, Colombia, South Africa, Indonesia and Turkey – have received their certificate proving their status as a Green Fins certified dive guide. Yet, thanks to funding from Reef-World’s partner Paralenz, 149 more scuba diving guides will be able to receive their Green Fins Dive Guide e-Course environmental certification.

Dive guides who meet the criteria (outlined below) can apply for the scholarship at any time through the Green Fins website. To be eligible for the scholarship, guides must:

  • have completed and passed all modules of the Green Fins Dive Guide e-Course
  • be able to demonstrate they or their employer are not financially able to purchase the certificate
  • be a national of a country which receives official development assistance from the Development Assistance Committee (DAC) of the Organisation for Economic Co-operation and Development (OECD).

The Scholarship was created in response to feedback from dive guides who had passed the Green Fins Dive Guide e-Course and were keen to download and display their personalised electronic certificate but were not financially able to cover the associated cost (£19 / $25 USD). The personalised electronic certificate can be displayed to entice eco-minded guests by informing them the guide has received this vital environmental certification and is aware of how to reduce the negative environmental impacts associated with diving.

Diving related damage to sensitive marine ecosystems, including coral reefs, is becoming an increasingly significant issue. This damage makes them less likely to survive other local and wider stressors, such as overfishing or run-off from land containing pollutants and plastic debris as well as the effects of climate change, such as rising sea temperatures. The Green Fins Dive Guide e-Course, created with the support of Professional SCUBA Schools International (PSS) and running on their innovative EVO e-learning platform, teaches dive professionals how to prevent diving-related damage to coral reefs by following the highest environmental standards and better managing their guests to prevent damage to the reef.

Sam Craven, Programmes Manager at The Reef-World Foundation, said: “We’re proud to be offering dive guides around the world the opportunity to become Green Fins certified; no matter their background. Both the e-Course and the Scholarship have been a great success so far and we’re delighted to see so many dive professionals demonstrating their commitment to sustainable tourism by taking the course. We urge dive guides who haven’t yet taken the course to consider taking this step and welcome Scholarship applications from anyone who meets the criteria. Together, we can protect coral reefs through sustainable diving and we’d love as many dive guides as possible to join us.”


Dive guides who want to be considered for scholarship can visit www.greenfins.net/green-fins-dive-guide-scholarship-applications to apply.

To donate to the Green Fins Dive Guide Scholarship Fund, please visit www.greenfins.net/appeal/sponsor-a-dive-guide.

Supporters who are interested in helping additional dive guides receive their certifications can also donate to Sponsor a Dive Guide.

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Marine Life & Conservation

Go Fish Free this February

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There are no longer plenty more fish in the sea! Fish Free February challenges you to help protect our oceans by removing seafood from your diet for 28 days and helping to raise awareness of the issues caused by intensive fishing practices.

Our oceans are in a state of global crisis, brought about by ocean warming, acidification, pollution, and habitat destruction. However, the biggest immediate threat to ocean life is from fisheries. Each year an estimated 1-2.7 trillion fish are caught for human consumption, though this figure does not include illegal fisheries, discarded fish, fish caught to be used as bait, or fish killed by not caught, so the real number is far higher. It is no wonder then, that today nearly 90% of the world’s marine stocks are fully exploited, overexploited or depleted. If we do not act fast, overfishing and damaging fishing practices will soon destroy the ocean ecosystems which produce 80% of the oxygen in our atmosphere and provide three billion people with their primary source of protein.

Fish Free February, a UK-registered charity, is challenging people around the world to take action for marine life in a simple but effective way. Take the Fish Free February Pledge and drop seafood from your diet for one month, or beyond. Fish Free February wants to get people talking about the wide range of issues associated with industrial fishing practices and putting the well-being of our oceans at the forefront of dietary decision-making. A third of all wild-caught fish are used to create feed for livestock, so Fish Free February urges us to opt for plant-based dishes as a sustainable alternative to seafood, sharing our best fish-free recipes on social media with #FishFreeFebruary and nominating our friends to do the same.

“Not all fishing practices are bad” explains Simon Hilbourne, founder of Fish Free February. “Well-managed, small-scale fisheries that use selective fishing gears can be sustainable. However, most of the seafood in our diet comes from industrial fisheries which often prioritise profit over the well-being of our planet, resulting in multiple environmental challenges. In some cases, the fishing industry has even been linked to serious human rights issues such as forced labour and human trafficking! Fish Free February hopes to shed more light on fishing practices, create wider discussion around these issues, and offer solutions to benefit people, wildlife, and the natural environment.”

To learn more about these issues and to take the Fish Free February pledge visit www.fishfreefebruary.com

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