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Dive Show Report: Singapore Asia Dive Expo (ADEX) 2014

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The ADEX show was held from the 11th to the 13th April at the Marina Bay Sands Convention Centre in Singapore. The venue is right on the Marina with stunning views of the city and bay.  A huge very upmarket shopping mall is right next door packed with restaurants and top end labels.

ADEX - Veiw-From-Marina-Bay-Sands

The View From Marina Bay Sands

The show itself kicked off on the Friday with an awesome performance from Baracuda Batucada on the main stage. When the doors opened the show soon filled up with people, from those who were looking to start diving to full blown diving legends!

There was certainly plenty to do when inside. There was a vast array of dive retailers selling everything from wetsuits to rebreathers, at very good prices. Mares and Scubapro had huge booths showing off their latest products as well as Halcyon with their very cool BCD wing designs, Fourth Element, Poseidon, and many more. Tour operators, Liveaboards, Resorts and clubs from all over the world were out in force. The Indonesia Tourism board had a great booth with resorts, trips and liveaboards from every corner of Indonesia all under one roof. The photo zone was very popular with lots of goodies to buy from the guys at ScubaCam – no real new photographic technology at the show but certainly some impressive equipment to spend your hard earned cash on (like the Nauticam Super Macro Convertor). Seacam had an impressive booth with a stunning gallery of Aaron Wong’s recent work, as well as the owner of Seacam, Harald Hordosch, who was there to answer any questions.

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The Impressive Seacam Stand

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A line up of some of the biggest names in Underwater Photography

A highlight of the show was the guest speakers. In the photo zone there were continuous photographic talks on a range of subjects from some of the industry’s biggest names – Aaron Wong, Michael Aw, William Tan, Imran Ahmed, Christian Vizil and Jason Islay were just some of the very inspirational photographers who spoke at the show.

It wasn’t just in the photo zone where there were some big names speaking; on the main stage were some true legends presenting. These included Great White Shark Pioneer Rodney Fox, Coral Reef Ecologist Dr Mark Erdman and Dr Tom Goraeu, President Of Conservation Of The Global Coral Reef Alliance.

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Aaron Wong gave us an insight on his images

ADEX - William-Tan-Speaking

William Tan gave a very interesting talk about his photography

As well as the speakers other activities included Scuba and rebreather try dives. Ocean Artists painted a huge piece live at the show.

Saturday and Sunday proved especially busy with the booths receiving a lot of attention. The show shut its doors Sunday evening after a really great weekend with exhibitors jetting back to all corners of the globe. The organizers predicted around 30,000 visitors for the weekend, and judging by how many were passing by, I think they probably reached that.

ADEX proved to be a great weekend with a vast range of exhibitors and speakers combined with an awesome location, making this a must visit show in every diver’s calendar.

Joe’s passion for the marine environment has led him to numerous locations across the globe, from working as a Divemaster in Australia to working on marine research expeditions in the Seychelles. One thing which has remained constant is that his camera has always travelled with him. Joe is now Resort Manager at Maluku Divers, a photography focused resort on Ambon Island in a remote part of Eastern Indonesia. To see more of Joe’s work, visit: http://www.flickr.com/photos/joedaniels/ or www.jldaniels.co.uk

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Coming Soon – 52 Assignments

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52 Assignments

Underwater Photography By Alex Mustard

In this new book in the bestselling 52 Assignments series we take a dive into the world of underwater photography with a practical guide that will allow photographers to capture images from completely different angles. Intrepid underwater photographers can explore all the ways they can get creative with their craft following the advice of one of the world’s most celebrated underwater photographers. This book is a mission brief, a portfolio of photographic workshops, a personalized journal and an inspirational guide to putting the creativity back into your craft. It is filled with a year’s worth of weekly commissions and concepts for conceiving and composing exciting photos beneath the waves. The assignments range from getting the perfect supermacro shot of life on the seabed to creative use of the available light for moody photos of wrecks. Whether you’re just getting your feet wet with underwater photography or you are a seasoned pro looking for some fresh ideas, you’ll find an assignment here that will teach and inspire you.

This isn’t a book to simply read, it is a book for those who really want to develop skills and improve.” – Alex Mustard

Full of technical advice and professional tips, 52 Assignments: Underwater Photography includes journal space for you to add your own notes, lists and tech specs, creating a unique journal in which you can record the journey you have made with your imagery. Complete the assignments weekend by weekend over the course of a year, or dip in every time you need to.

The book will be published on the 8th October by Ammonite Press.

RRP: £12.99

Watch out for our review here on Scubaverse!

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NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!

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novoscuba

novoscubaThe diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.

NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.

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A New Paradigm: NovoScuba’s Bold Mission

NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.

NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.

Financial Upsides: Earn From Student Registration

NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.

Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.

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NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.

Quality Training at a Great Price

NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.

Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity

At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.

Affordable Membership: An Investment in Your Success

NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.

Streamlined Operations: Simplifying Your Workload

Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.

Crossover Made Easy

For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.

With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.

Comprehensive Business Support and Training Included in Your Membership

NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:

  • Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
  • Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
  • Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.

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Embracing Digital Natives: Instant Evolution and Continuous Improvement

NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.

Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth

At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.

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Everyone is getting a piece of the pie.

Getting Started: Join the NovoScuba Revolution

Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.

For more information, email info@novoscuba.com or visit www.novoscuba.academy.

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