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DEMA Hires Strategic Planning Professional to Help Guide the Future of the Association

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DEMA Show Keynote Session

Where do you see the Diving Industry in 20 years?  What is DEMA’s role in the future?  What do you want from your Industry Association?  These are questions that DEMA has asked often with a wide variety of answers from each of its five stakeholder groups.  It’s for this reason, and numerous others, that the DEMA Board has chosen to work with strategic planning professional, Jeff DeCagna, Chief Strategist of Principled Innovation LLC to help guide the Association into the future.

In 2011, DEMA began the process of “strategic learning,” by opening the 2020 Vision sessions at DEMA Show, Beneath the Sea and the Long Beach Scuba Show.  With input from a wide variety of industry stakeholders, the DEMA Board began implementing ideas raised in these sessions, including access to health insurance and programs promoting local diving.  In February of 2013, in preparation for the first face-to-face strategic learning opportunity in several years, the DEMA  Board began evaluating the Association and its programs in preparation for a strategic planning process that began earlier this year.  Under the guidance of Mr. DeCagna, DEMA collected data and industry feedback.  Now in 2014, additional feedback has been collected under the guidance of Mr. DeCagna using three different methodologies; targeted group phone conversations, an online data collector that is currently underway and a face-to-face strategic learning workshop that will be held in this month in San Diego.
For more information about the planning process and to offer suggestions/feedback, email info@dema.org.

Marine Life & Conservation

Watch The Real Watergate from Live Ocean Foundation (Trailer)

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Sailors Peter Burling and Blair Tuke established Live Ocean Foundation out of their deep concern for health of the ocean and the life in it. Through their sport they champion action for the ocean, taking this message to the world.

Many of the issues the ocean faces are out of sight, but the science is clear, the ocean is in crises from multiple stressors; climate change, pollution and over-fishing. We’re not moving fast enough, not even close.

Live Ocean Foundation supports exceptional marine scientists, innovators and communicators who play a vital role in the fight for a healthy future.

Thanks to generous core donors who cover their operating costs, 100% of public donations go directly towards the marine conservation projects they support.

Find out more at https://liveocean.com/foundation/

WATCH THE REAL WATERGATE AT https://www.realwatergate.com/

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Marine Life & Conservation

World Oceans Day: Fourth Element and Love The Oceans join forces

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FOURTH ELEMENT AND LOVE THE OCEANS JOIN FORCES TO CELEBRATE WORLD OCEANS DAY AND ADVANCE MARINE CONSERVATION WITH A NEW PARTNERSHIP

Fourth Element, a leading provider of high-quality dive gear, and Love The Oceans, a non-profit organization dedicated to marine conservation, have announced their new partnership on World Oceans Day, June 8th, 2023. This collaboration represents a shared commitment to protecting our oceans and promoting sustainable practices within the diving community.

Love The Oceans is widely recognized for their exceptional work in marine conservation and their dedication to community development in Mozambique. The organization’s approach involves not only protecting marine wildlife and habitats but also empowering local communities to become guardians of their own environment.

Photo: Kaushiik Subramaniam

They place a strong emphasis on empowering women in the field of marine conservation. The team actively supports and encourages women to participate in their research programs, providing opportunities for training, leadership development, and career advancement, inspiring a new generation of female scientists and conservationists.

Love The Oceans seek out passionate individuals within local communities and provide them with training and resources. Fourth Element will then support these champions to become divers and ambassadors of the ocean, spreading awareness, implementing sustainable practices, and inspiring others to join the movement.

Photo: Mario Guilamba

“We are thrilled to embark on this partnership with Love The Oceans,” said Jim Standing, co-founder of Fourth Element. “Our shared commitment to sustainable practices and marine conservation makes this collaboration a natural fit. We believe that by joining forces, we can amplify our efforts to protect our oceans and inspire positive change within the diving community.”

Francesca Trotman, Founder and CEO of Love The Oceans, expressed her excitement about the collaboration, stating, “We’re thrilled to be working with Fourth Element, a brand that aligns with our values and ethos. This partnership will enable us to get more local community members scuba diving in Mozambique, monitoring our reef systems, and striving for better protection of our marine world. Working together, we’re conserving Mozambique’s coastline for generations to come.”

For more, visit www.fourthelement.com

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