News

DEMA Gets Introspective

Published

10 years ago

May 8, 2014

On April 24th and 25th, Diving Industry leaders representing DEMA’s five stakeholder groups, the DEMA Board of Directors, and the DEMA Staff met in San Diego, California for a Strategic Learning Session. The two-day session, led by Jeff De Cagna, Chief Strategist of Principled Innovation LLC, was designed to use the knowledge of the Industry leaders present to address significant concerns and ensure that both the Association and Industry thrive in the future. Those in attendance included:

Industry Stakeholders:

Don Rockwell, Aqua Lung
Sid Stovall, Ascuba Venture, Inc.
Mike Hollis, American Underwater Products
Tim Webb, Caradonna Dive Adventures
Dan Orr, Dan Orr Consulting
Mark Young, Dive Training Magazine
Dean Garraffa, Huish Outdoors
Denise Cable, Independent Consultant
Richard Mitsoda, Maduro Dive Fanta-Seas
Mike Lever, Nautilus Explorer
Drew Richardson, PADI Worldwide
Julie Andersen, Consultant, Scubapro
Doug McNeese, Scuba Schools International
Karin Sahm, Sunset House

DEMA Board Members:

Scott Daley, Body Glove International
Bonnie Borkin, Bonnier Corporation – Sport Diver and Scuba Diving
William Cline, Cline Group Advertising, Inc.
Werner Kurn, Ocean Enterprises, Inc.
Jeff Nadler, PADI Americas
Jenny Collister, Reef & Rainforest Dive & Adventure Travel
Tom Leaird, Scuba Educators/PDIC International
Stuart Cove, Stuart Cove’s Dive Bahamas
Darcy Kieran, Total Diving-Montreal Scuba
Stephen Ashmore, TUSA

The group was challenged to address a variety of Industry and Association issues and brainstorm the plausible future direction of the Association, as well as how DEMA can have a positive impact on the Diving Industry. Using the concept of flipping Industry “orthodoxies,” which may be hindering the Association and Industry and preventing effective collaboration, the group identified key problems and brainstormed ways to address these challenges. “Orthodoxies” are beliefs or ways of thinking that are generally accepted as truth, regardless of how accurate they may actually be.

Participants discussed many different beliefs and “truths,” and four main orthodoxies emerged as highly influential on the progress of the Association:

DEMA is just the Show and creates no other value for the Industry
DEMA is an “old boys club”
DEMA is highly influenced by larger Members/stakeholders to the detriment of other Industry participants and
The DEMA Board takes no risks on behalf of the Industry and cares only about itself

These orthodoxies were discussed in detail along with the group’s recommendations for how DEMA and the Industry can move forward together to build trust and collaborate for Industry growth and success. “More important than identifying these orthodoxies is the understanding that DEMA needs to make structural and other changes that help build value for DEMA Members and Industry participants,” said Tom Ingram, DEMA Executive Director. “By identifying these orthodoxies, it becomes possible to overcome them when they are not true and positively impact problems that do exist.”

DEMA employed a graphic recorder to capture the key ideas from the learning sessions in a visual format. Lucinda Levine of INKquiry provided the group with real-time illustrations of the Strategy Session conversations. These graphics were aimed to help with participants’ comprehension and retention and make the information that was shared easily accessible to the Industry.

Incorporating strategic recommendations from De Cagna, as well as from members of the Industry, will be an ongoing job for the DEMA Board and staff. The DEMA Board of Directors will meet in June to further discuss the topics raised during the Strategy Session as well as the recommendations provided by the strategy consultant, De Cagna.

If you have any questions about the strategy session you can contact DEMA by emailing them at info@dema.org.

News

SCUBAPRO Free Octopus Promotion 2023

Published

9 hours ago

December 1, 2023

Team Scubaverse

Free Octopus with every purchase of a SCUBAPRO regulator system

Just in time for the festive season, divers can save money again with the FREE OCTOPUS winter promotion! Until December 31st SCUBAPRO offers one of the two new Octopus models S270 or R105 for free with every purchase of a regulator system!

The S270 OCTOPUS is free with purchase of a MK25 EVO/D420 or MK19 EVO/D420, MK25 EVO/S620Ti or MK19 EVO/ S620Ti in INT or DIN versions. A R105 OCTOPUS is free with purchase of a MK25 EVO/S600 or MK17 EVO/S600, or MK25 EVO/G260 or MK19 EVO/G260 or MK19 EVO BT or MK25 EVO BT/ G260 CARBON BT in INT or DIN versions.

SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.

Available at participating SCUBAPRO dealers. Promotion may not be available in all regions.

Find an authorized SCUBAPRO Dealer at scubapro.com.

More information available here: SCUBAPRO Free Octopus Promotion 2023

News

Indo siren destroyed by fire

Published

1 day ago

November 30, 2023

Team Scubaverse

Indo Siren, a vessel from the Master Liveaboards Fleet, has been destroyed by a fire this morning. Thankfully, all guests and crew members are safe.

Master Liveaboards have released the following statement:

During our current cruise in Raja Ampat, on the morning of 30th November, a fire broke
out on Indo Siren. At the current time we are still assessing the events around the incident,
and will be working with authorities, so cannot currently comment further.

All guests and staff departed the boat, without further incident. They are now with our
ground crew who have organised accommodations while we assist with all their other
needs going forwards.

We are currently evaluating the issues created by the fire on upcoming trips. Guests who
are likely to be affected by enforced cancellations or changes will be contacted in due time
when plans are finalised.

We are incredibly grateful that this incident was not more serious and that everyone who
was onboard, both crew and guests, are safe and well.

masterliveaboards.com

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