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DEMA Gets Introspective

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DEMA Show Keynote Session

On April 24th and 25th, Diving Industry leaders representing DEMA’s five stakeholder groups, the DEMA Board of Directors, and the DEMA Staff met in San Diego, California for a Strategic Learning Session. The two-day session, led by Jeff De Cagna, Chief Strategist of Principled Innovation LLC, was designed to use the knowledge of the Industry leaders present to address significant concerns and ensure that both the Association and Industry thrive in the future.  Those in attendance included:

Industry Stakeholders:
  • Don Rockwell, Aqua Lung
  • Sid Stovall, Ascuba Venture, Inc.
  • Mike Hollis, American Underwater Products
  • Tim Webb, Caradonna Dive Adventures
  • Dan Orr, Dan Orr Consulting
  • Mark Young, Dive Training Magazine
  • Dean Garraffa, Huish Outdoors
  • Denise Cable, Independent Consultant
  • Richard Mitsoda, Maduro Dive Fanta-Seas
  • Mike Lever, Nautilus Explorer
  • Drew Richardson, PADI Worldwide
  • Julie Andersen, Consultant, Scubapro
  • Doug McNeese, Scuba Schools International
  • Karin Sahm, Sunset House
DEMA Board Members:
  • Scott Daley, Body Glove International
  • Bonnie Borkin, Bonnier Corporation – Sport Diver and Scuba Diving
  • William Cline, Cline Group Advertising, Inc.
  • Werner Kurn, Ocean Enterprises, Inc.
  • Jeff Nadler, PADI Americas
  • Jenny Collister, Reef & Rainforest Dive & Adventure Travel
  • Tom Leaird, Scuba Educators/PDIC International
  • Stuart Cove, Stuart Cove’s Dive Bahamas
  • Darcy Kieran, Total Diving-Montreal Scuba
  • Stephen Ashmore, TUSA
The group was challenged to address a variety of Industry and Association issues and brainstorm the plausible future direction of the Association, as well as how DEMA can have a positive impact on the Diving Industry. Using the concept of flipping Industry “orthodoxies,” which may be hindering the Association and Industry and preventing effective collaboration, the group identified key problems and brainstormed ways to address these challenges.   “Orthodoxies” are beliefs or ways of thinking that are generally accepted as truth, regardless of how accurate they may actually be.

Participants discussed many different beliefs and “truths,” and four main orthodoxies emerged as highly influential on the progress of the Association:
  • DEMA is just the Show and creates no other value for the Industry
  • DEMA is an “old boys club”
  • DEMA is highly influenced by larger Members/stakeholders to the detriment of other Industry participants and
  • The DEMA Board takes no risks on behalf of the Industry and cares only about itself
These orthodoxies were discussed in detail along with the group’s recommendations for how DEMA and the Industry can move forward together to build trust and collaborate for Industry growth and success.  “More important than identifying these orthodoxies is the understanding that DEMA needs to make structural and other changes that help build value for DEMA Members and Industry participants,” said Tom Ingram, DEMA Executive Director.  “By identifying these orthodoxies, it becomes possible to overcome them when they are not true and positively impact problems that do exist.”
DEMA employed a graphic recorder to capture the key ideas from the learning sessions in a visual format.  Lucinda Levine of INKquiry provided the group with real-time illustrations of the Strategy Session conversations.  These graphics were aimed to help with participants’ comprehension and retention and make the information that was shared easily accessible to the Industry.
Incorporating strategic recommendations from De Cagna, as well as from members of the Industry, will be an ongoing job for the DEMA Board and staff.  The DEMA Board of Directors will meet in June to further discuss the topics raised during the Strategy Session as well as the recommendations provided by the strategy consultant, De Cagna.
 
If you have any questions about the strategy session you can contact DEMA by emailing them at info@dema.org.

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Book Review: Fire on Monroe Bravo by Fred Lockwood

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the ship beneath the ice

Fire on Monroe Bravo is the latest book in the Jack Collier series by Fred Lockwood.  Our story begins with our lead characters, Jack and Sandro, owners of Marine Salvage & Investigation Company, arriving on the Monroe Bravo Oil & Gas Platform in the North Sea.  Having secured a contract for their vessel the MV Stavanger to act as support ship to the platform for TransGlobal Oil, our protagonists are on a celebratory visit.

However almost as soon as they arrive a series of explosions rock the platform, causing huge damage, loss of life and the very real danger of a massive human, ecological and financial disaster.

As the danger mounts for both our heroes and the surviving workers, Jack and Sandro will have to escape the inferno, all while trying to save the platform and the men still trapped unable to help themselves.

The disaster sets the scene for the unfolding story lines following the fate of the platform and our main characters, the police investigation into a suspected terrorist act and the actions of TransGlobal Oil as they attempt to navigate the pubic outcry and financial repercussions.

In his eighth book, Fire on Monroe Bravo, Fred Lockwood delivers an explosive thriller, with plenty of above and in-water drama, and our heroes fighting for survival, what more can you ask for?  

We thoroughly recommend this read and look forward to the next in the series. For more information about his book series, you can check out the reviews of his previous books here on Scubaverse.

  • Title: Fire On Monroe Bravo
  • Author: Fred Lockwood
  • ISBN: 979-8325324536

Available in a paperback version and for Kindle from Amazon and book stores.

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Alonissos: The complete diving destination (Part 1)

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In June we were incredibly fortunate to be invited to dive in Alonissos, a small Greek Island in the Sporades island chain located in the North Aegean Sea.  While I have long been a big fan of the Greek Islands as a great holiday destination, I had not had the opportunity to do any diving on previous visits and Mike and I were extremely excited to see what Alonissos had to offer both above and below the surface!

The Sporades are easily accessible via the airport in Skiathos (the first island in the chain), which is served by Jet2 flights from all major UK airports from May through October.  Numerous ferries and charter boats make island hopping from Skiathos Town a breeze.  After an hour boat ride, the picturesque port of Patitiri was a wonderful introduction to Alonissos, where we were met by our gracious hosts Kostas of Albedo Travel and Dias of Alonissos Triton Dive Center.  Mike and I were delighted to be staying at the Paradise Hotel, aptly named for its stunning views over the sea and great location for walking to the waterfront.

Alonissos is beautifully situated in the National Marine Park of Alonissos and the Northern Sporades, the largest marine protected area in Europe.  The surrounding seas offer fabulous marine life, including incredibly rare species such as the Mediterranean monk seal.  They boast deep walls covered in gorgonians and sponges, stunning topography with caverns, swimthroughs and pinnacles, and the first accessible ancient shipwreck from 500BC!

In locations where historical sites have been reported, the waters are largely restricted, but with collaboration between government, underwater archeologists and dive centres, incredible underwater museums are being created for a truly unique diving experience.  Alonissos is home to the first of these, the Ancient Shipwreck of Peristera Accessible Underwater Archeological Site.  The chance to dive into history (along with reports of healthy reef life and amazing underwater topography) meant Mike and I were keen to get in the water.

Our introduction to the diving around Alonissos was at the Agios Georgios Pinnacles, in the channel between Alonissos and Skopelos.  This fantastic site was named “The Chimney,’ and proved to have a huge amount to see.  We got to a decent depth here (over 25m), and marvelled at a colourful reef wall with a wonderful swim through whose rocky walls were absolutely covered with life.  As well as brilliant topography there was no shortage of macro life here.  We saw numerous nudibranchs, five different species in total.  The second dive at Mourtias reef nearby was a shallower dive along a nice wall with lots of crevices. Several moray eels and grouper called this site home.  We enjoyed looking in the crevices for lobster and smaller benthic life, such as cup corals and tunicates.

Our itinerary allowed us two dives a day with afternoons left to explore the island with our hire car and evenings to enjoy the famous Greek hospitality.  This proved to be a lovely mix of in-water and land based diversions.  

The next days diving to the Gorgonian Gardens and Triton’s Cave was to be even better!  These two stunning sites are nothing short of fabulous.  The Gorgonian Gardens was a deep wall near to the Agios Georgios islands.  The ever-present currents in this deep channel meant that the sea life was amazing … the namesake Gorgonian sea fans dotted the wall at a depth of 30 to 50 meters, getting ever larger the deeper we went.  Above 30m was by no means less beautiful, with sponges, corals, scorpionfish, moray eels and some rare and colourful nudibranchs.

The second shallower dive of the day was to Triton’s Cave or the Cavern of Skopelos, on the east side of that island. The spectacular rock formations had wild striations both above and below the water making a truly epic topography.  The cavern entrance was at 14m, and big enough for a buddy pair, winding up to 6m and passing two beautiful windows out into the blue.  Emerging from the cavern, the light at the shallower depths and the incredible rock formations made for a fantastic gentle swimming safety stop and we all surfaced by the boat with massive grins. 

Check out our next blog :Alonissos: The complete diving destination (Part 2)” to hear about our amazing dive on the 2500 year old Peristera Wreck!

Thanks to:

Alonissos Triton Dive Center https://bestdivingingreece.com/

Albedo Travel https://alonissosholidays.com/activities/

Paradise Hotel https://paradise-hotel.gr/

Alonissos Municipality https://alonissos.gr/en/

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