Connect with us
background

News

DEMA Gets Introspective

Published

10 years ago

on

DEMA Show Keynote Session

On April 24th and 25th, Diving Industry leaders representing DEMA’s five stakeholder groups, the DEMA Board of Directors, and the DEMA Staff met in San Diego, California for a Strategic Learning Session. The two-day session, led by Jeff De Cagna, Chief Strategist of Principled Innovation LLC, was designed to use the knowledge of the Industry leaders present to address significant concerns and ensure that both the Association and Industry thrive in the future.  Those in attendance included:

Industry Stakeholders:
  • Don Rockwell, Aqua Lung
  • Sid Stovall, Ascuba Venture, Inc.
  • Mike Hollis, American Underwater Products
  • Tim Webb, Caradonna Dive Adventures
  • Dan Orr, Dan Orr Consulting
  • Mark Young, Dive Training Magazine
  • Dean Garraffa, Huish Outdoors
  • Denise Cable, Independent Consultant
  • Richard Mitsoda, Maduro Dive Fanta-Seas
  • Mike Lever, Nautilus Explorer
  • Drew Richardson, PADI Worldwide
  • Julie Andersen, Consultant, Scubapro
  • Doug McNeese, Scuba Schools International
  • Karin Sahm, Sunset House
DEMA Board Members:
  • Scott Daley, Body Glove International
  • Bonnie Borkin, Bonnier Corporation – Sport Diver and Scuba Diving
  • William Cline, Cline Group Advertising, Inc.
  • Werner Kurn, Ocean Enterprises, Inc.
  • Jeff Nadler, PADI Americas
  • Jenny Collister, Reef & Rainforest Dive & Adventure Travel
  • Tom Leaird, Scuba Educators/PDIC International
  • Stuart Cove, Stuart Cove’s Dive Bahamas
  • Darcy Kieran, Total Diving-Montreal Scuba
  • Stephen Ashmore, TUSA
The group was challenged to address a variety of Industry and Association issues and brainstorm the plausible future direction of the Association, as well as how DEMA can have a positive impact on the Diving Industry. Using the concept of flipping Industry “orthodoxies,” which may be hindering the Association and Industry and preventing effective collaboration, the group identified key problems and brainstormed ways to address these challenges.   “Orthodoxies” are beliefs or ways of thinking that are generally accepted as truth, regardless of how accurate they may actually be.

Participants discussed many different beliefs and “truths,” and four main orthodoxies emerged as highly influential on the progress of the Association:
  • DEMA is just the Show and creates no other value for the Industry
  • DEMA is an “old boys club”
  • DEMA is highly influenced by larger Members/stakeholders to the detriment of other Industry participants and
  • The DEMA Board takes no risks on behalf of the Industry and cares only about itself
These orthodoxies were discussed in detail along with the group’s recommendations for how DEMA and the Industry can move forward together to build trust and collaborate for Industry growth and success.  “More important than identifying these orthodoxies is the understanding that DEMA needs to make structural and other changes that help build value for DEMA Members and Industry participants,” said Tom Ingram, DEMA Executive Director.  “By identifying these orthodoxies, it becomes possible to overcome them when they are not true and positively impact problems that do exist.”
DEMA employed a graphic recorder to capture the key ideas from the learning sessions in a visual format.  Lucinda Levine of INKquiry provided the group with real-time illustrations of the Strategy Session conversations.  These graphics were aimed to help with participants’ comprehension and retention and make the information that was shared easily accessible to the Industry.
Incorporating strategic recommendations from De Cagna, as well as from members of the Industry, will be an ongoing job for the DEMA Board and staff.  The DEMA Board of Directors will meet in June to further discuss the topics raised during the Strategy Session as well as the recommendations provided by the strategy consultant, De Cagna.
 
If you have any questions about the strategy session you can contact DEMA by emailing them at info@dema.org.
Related Topics:

Team Scubaverse manages the Scubaverse website

News

Dive Worldwide Announces Bite-Back as its Charity of the Year

Published

5 hours ago

on

April 26, 2024

By

bite-back

Over the next 12 months, specialist scuba holiday company Dive Worldwide will be supporting Bite-Back Shark & Marine Conservation with donations collected from client bookings to any one of its stunning dive destinations around the world. The independently-owned operator expects to raise £3000 for the UK charity.

Manager at Dive Worldwide, Phil North, said: “We’re especially excited to work with Bite-Back and support its intelligent, creative and results-driven campaigns to end the UK trade in shark products and prompt a change in attitudes to the ocean’s most maligned inhabitant.”

Bite-Back is running campaigns to hold the media to account on the way it reports shark news along with a brand new nationwide education programme. Last year the charity was credited for spearheading a UK ban on the import and export of shark fins.

Campaign director at Bite-Back, Graham Buckingham, said: “We’re enormously grateful to Dive Worldwide for choosing to support Bite-Back. The company’s commitment to conservation helps set it apart from other tour operators and we’re certain its clients admire and respect that policy. For us, the affiliation is huge and helps us look to the future with confidence we can deliver against key conservation programmes.”

To launch the fundraising initiative, Phil North presented Graham Buckingham with a cheque for £1,000.

Visit Dive Worldwide to discover its diverse range of international scuba adventures and visit Bite-Back to learn more about the charity’s campaigns.

MORE INFORMATION

Call Graham Buckingham on 07810 454 266 or email graham@bite-back.com

Continue Reading

Gear News

Scubapro Free Octopus Promotion 2024

Published

1 day ago

on

April 25, 2024

By

scubapro

Free Octopus with every purchase of a SCUBAPRO regulator system

Just in time for the spring season, divers can save money with the FREE OCTOPUS SPRING PROMOTION! Until July 31st SCUBAPRO offers an Octopus for free
with every purchase of a regulator system!

Get a free S270 OCTOPUS with purchase of these combinations:

MK25 EVO or MK19 EVO with A700

MK25 EVO or MK19 EVO with S620Ti

MK25 EVO or MK19 EVO with D420

MK25 EVO Din mit S620Ti-X

Get a free R105 OCTOPUS with purchase of the following combinations:

MK25 EVO or MK19 EVO with G260

MK25 EVO or MK17 EVO with S600

SCUBAPRO offers a 30-year first owner warranty on all regulators, with a revision period of two years or 100 dives. All SCUBAPRO regulators are of course certified according to the new European test standard EN250-2014.

Available at participating SCUBAPRO dealers. Promotion may not be available in all regions. Find an authorized SCUBAPRO Dealer at scubapro.com.

More information available on www.scubapro.com.

Continue Reading

E-Newsletter Sign up!

Scuba Travel – Bella Eriny – Saturday Departure 4th May save £200!

Expires on:
Experience the Red Sea in May with Bella Eriny Liveaboard! As the weather warms up, there’s no better time to dive into the crystal clear waters of the Red Sea. Join us on Bella Eriny, your premier choice for Red Sea liveaboards, this May for an unforgettable underwater adventure. Explore vibrant marine life and stunning coral reefs Enjoy comfortable accommodation in our spacious cabins Savor delicious meals prepared by our onboard chef Benefit from the expertise of our professional dive guides Visit our website for more information and to secure your spot: www.scubatravel.com/BellaEriny or call 01483 411590 More Less
Save £200

Instagram Feed

Popular