Review by Explorers Club International Fellow and Writer Nick Lyon
We are surrounded by image recording technology, in our phones, our cars, even our doorbells! But until relatively recently, our ability to record high quality moving images underwater easily and conveniently was dependant on bulky and expensive camera systems. This is no longer the case. The GoPro camera, and subsequent models allowed all of us the opportunity to record our dives. But as with all new technology, most of us struggled to figure out how to get the best from our new cameras.
Some time ago, I was fortunate enough to attend one of Jeff Goodman’s GoPro workshops in Cornwall, UK. I knew of Jeff’s impressive pedigree and it was no surprise that the event was highly enjoyable and packed with useful information. But of course, as we all know, memory is water soluble and with every subsequent dive, I often struggled to replicate what I had learned.
Thankfully, Jeff has now released ‘Action Camera’ which is the culmination of many years working with a variety of these excellent devices. The book covers far more than simply ‘which buttons do what’. There is a welcome emphasis on the ethics of responsible filming in order to minimise our impact on the environment. The chapter dealing with equipment sensibly advises on choosing the features which suit the reader’s requirements. In a constantly evolving market, recommending specific models would soon be out of date and is avoided.
Photographic theory is rarely the chapter which most people skip to first as it can sometimes be rather laborious. Thankfully, Jeff has taken a progressive approach and as with the entire book, the subject is lavishly illustrated to enhance understanding. The practicalities of shooting in a variety of environments are also covered with emphasis on the value of thorough planning and preparation (I’m sure you know the full acronym!). This starts with getting equipment ready, but includes use of a storyboard to fully plan the shoot, as well as the techniques required to achieve the results you want. Then there’s actually producing your product and Jeff devotes a chapter to editing your film.
It could have ended there, but there are also a confined water and an open water exercise for the diver to test out their newly acquired skills and knowledge.
I was particularly glad that this is not a ‘coffee table’ book. It’s a proper hands-on manual that can, and should accompany the diver on their trips as a constant source of reference. If you have an action camera you really should have this book too.
Action Camera: Underwater video basics
- By Jeff Goodman
- Published by Dived Up Publications
- RRP: £20
- ISBN 978-1-909455-44-3
Available now from Divedup.com, and to order online and from retailers.
Fourth Element X Sea Shepherd
This year on Black Friday, fourth element announced their new partnership with Sea Shepherd, encouraging people to move away from mindless purchasing and to opt-in to supporting something powerful.
For 40 years Sea Shepherd, a leading non-profit organisation, has been patrolling the high seas with the sole mission to protect and conserve the world’s oceans and marine wildlife. They work to defend all marine wildlife, from whales and dolphins, to sharks and rays, to fish and krill, without exception.
Inspired by Sea Shepherd’s mission, fourth element have created a collection of fourth element X Sea Shepherd limited edition products for ocean lovers and protectors, with 15% of every sale going to the Sea Shepherd fund to help continue to drive conservation efforts globally.
“Working with Sea Shepherd gives fourth element the opportunity to join forces with one of the largest active conservation organisations in the world to try to catalyse change in people’s attitudes and behaviour. Fourth Element’s products are designed, developed and packaged with the intention of minimising our impact on the ocean environment, and with this partnership, we will be supporting the work of Sea Shepherd, in particular in their work on dealing with the twin threats of Ghost fishing nets and plastic pollution.”
Jim Standing fourth element co-founder
Read fourth element’s Sea Shepherd Opinion Piece HERE
Dive entrepreneur Clare Dutton voted one to watch!
Director of Duttons Divers, Clare Dutton, has been voted as one of the top 100 female entrepreneurs to watch in the UK, a huge achievement, emphasising her dedication and commitment to the dive industry and growth of the business.
Clare started diving at the age of 18 and, once qualified as an instructor, decided to start her own business. Having no funds to do so, she took out a business loan to purchase three sets of equipment and a trailer to travel the UK and teach. With a garden shed as a storage unit and her bathroom as a drying room, Duttons Divers was born!
Since then, Clare became the youngest PADI Course Director at the time, and has developed the business into a well established and renowned UK dive chain. With two dive centres, Vivian Quarry, Llanberis and Hafan Marina, Pwllheli, and two dive boats, Little Viv and Sea Quest, the business offers high quality equipment and facilities to offer bespoke training and guided dives.
Clare says: “I am extremely honoured to be selected as 1 of 100 female entrepreneurs in the UK. I have devoted a lot of time to develop the business since starting, and have always striven to ensure that it is at the highest level it can be, whether that be acquiring top quality equipment, having our own facilities or to just showcase North Wales and the amazing diving that we have here. It’s great for this to be recognised and fuel the passion to develop this even further.
“Its definitely not been easy, and I am sure it never will be because I will always want it to develop and not just settle. The ridiculously late finishing, finding out who your ‘friends’ are, working out accounts, marketing, and every other element of a business is massively stressful at times… but then stepping back and seeing what it has all achieved makes it worthwhile. I am very excited for the future of the business and where it is headed.”
To read the full article and the 100 entrepreneurs to watch, go to: https://tgr.ph/partofthe100
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