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The Blue Ocean Business Summit Starts Today

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The Blue Ocean Business Summit, a free online virtual event where award-winning scientists, divers, photographers, authors, academics, dive travel experts, resorts, conservationists and instructors can converge to share their expertise, experience, insight and practical wisdom on riding the waves of change in the dive industry has kicked off today – and you are invited!

An undeniable shift has occurred in the dive industry in recent times, and the effects of that shift have had an impact on thousands of dive business. Some businesses are struggling financially, others are concerned with the future value of their investment and some are uncomfortable watching the decline of their favorite dive sites and want to take action.

The Blue Ocean Business Summit aims to get to the bottom of these kinds of issues.

For the first time, the Blue Ocean Business Summit will be speaking with some of the dive and travel industry’s pioneers and trailblazers who are already embracing the change and are making advancements in game-changing ways. They will be sharing their insights, tools and strategies to help give you direction, show you hidden opportunities, shift your mindset and focus on big ideas that work and which could be of great benefit to your business.

The interviews will be recorded if you can’t make the time — with access to each speaker’s interview recording free of charge for 24 hours.

Here is the Summit’s programme:

Day 1—Big Ocean, Big Picture

Monday June 2, 2014

9:00 am EDT

Charting the Course

Laurie J. Wilson, MBA CMC

Founder, Dive Travel Resource Group

Your host and navigator for this Summit, Laurie Wilson is on a mission to help dive businesses ride the big waves of change coming at our industry. A speaker, author, seminar leader and marketing consultant, Laurie founded the Dive Travel Resource Group in 1993. She’s created trade seminars for DEMA Asia, ADEC, ASTA, PATA, the Adventure Travel Expo, regional dive shows, and tourism departments and produced a decade of Dive Travel Conferences. Laurie has introduced eco-friendly dive travel to more than 12,000 trade pros. She’s worked with REEF, NOAA and National Geographic to publicize marine conservation to a broader audience. Laurie was inducted into the Women Divers Hall of Fame in 2001, and received the Platinum Pro 5000 Award in 2013. Laurie holds an honors degree in Hospitality & Tourism Management, a Masters in Business Administration and is a Certified Management Consultant.

What you’ll discover:

  1. Why we are doing the Blue Ocean Business Summit in the first place
  2. How the Summit week will flow along with key themes and Summit highlights.
  3. What we are doing that stops our success and the shifts we will make to create a healthy business and planet

11:00 am EDT

This is your mind on water: How neuroscience research is showing that we’ve been ALL WRONG about spreading the ocean conservation message.

Dr. Wallace J. Nichols

Scientist, Activist, Community Organizer

Dr. Wallace “J.” Nichols is a scientist, activist, community organizer, author and dad who works to inspire a deeper connection with nature.

He is a research associate at California Academy of Sciences and co-founder of OceanRevolution.org, SEEtheWILD.org, GrupoTortuguero.org, and LiVBLUE.org, and is the author of “Blue Mind” (Little, Brown & Co). Nichols has a master’s in environmental economics, and a doctorate in wildlife ecology. He is a recipient of both a Marshall Fellowship and a Fulbright Fellowship and in 2014 received The University of Arizona’s Global Achievement Award. www.wallacejnichols.org

What you’ll discover:

  1. Our oceans and waterways provide vast cognitive and emotional benefits and services (i.e., Blue Mind) that are poorly understood, notably unvalued, largely unquantified, rarely discussed among the conservation community, and therefore at risk of being lost. These valuable benefits include: awe and wonder, cognition and memory, creativity and innovation, exercise and mental health, sociality and relationships, and solitude and privacy.
  2. Using new technologies, collaborations with psychologists and neuroscientists to study these aspects of our water planet are helping to us better understand ourselves and our need for healthy waters beyond extractive and consumptive uses. Expanding Blue Mind research and communication will significantly increase the perceived value of healthy oceans and waterways, and enhance personal and political motivation to protect and restore.
  3. Some of the sectors most likely to be influenced by Blue Mind include: Health and Well-being, Education and Parenting, Arts Design and Architecture, Real Estate and Planning, Travel and Leisure, and Sports and Recreation.

 

1:00 pm EDT

Sustainable Business – What is it and why should I care?

Dr. Brian Garrod

Aberystwyth University

Brian Garrod is Professor of Tourism Management at the School of Business and Management, Aberystwyth University in Wales, UK. He is the co-author of seven books, including “Marine Ecotourism: Issues and Experiences” and “New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management”.

He has a long-standing interest in the principles and practices of sustainable business, particularly in the context of marine tourism. Currently, Brian is working with the Cardigan Bay Marine Wildlife Centre on a project concerned with mediation in dolphin-watching activities, and he sits on the committee of the Dyfi Biosphere Tourism Association.

What you’ll discover:

  1. The sustainable business model isn’t just a fad. It is rapidly becoming an essential pre-requisite for commercial success, both in the short-term and in the long-term.
  2. The dive industry cannot afford to overlook the opportunity to make itself more sustainable.
  3. There is a minefield of terms and concepts to grapple with, and a raft of tools available to help you to implement a sustainable business model, but there is also a great deal of help available to guide you through it all.

 

3:00 pm EDT

Stakeholders in the dive industry

Dr. Carl Cater

Aberystwyth  University

Carl Cater is a Senior Lecturer in tourism at Aberystwyth University, Wales and his research focuses on the experiential turn in tourism and the subsequent growth of special interest sectors, particularly adventure tourism and ecotourism.

Dr. Cater is co-author of “Marine Ecotourism: Between the Devil and the Deep Blue Sea” (CABI, 2007) and the “Encyclopaedia of Sustainable Tourism” (CABI, 2014), and is an editorial board member of Tourism Geographies, Journal of Ecotourism and Tourism in Marine Environments.

What you’ll discover:

  1. The importance of involving local communities in the dive industry as employees and advocates.
  2. Why we need to focus on long-term dive destination sustainability.
  3. The role of divers as advocates of marine health and ocean literacy (EU concept).

 

Day 2—Rethinking the Dive Resort

Tuesday June 3, 2014

9:00 am EDT

Sustainable Travel: Does the Tourist Care?

Dr. Rachel Dodds

Ted Rogers

School of Hospitality & Tourism Management (Ryerson University) Director/Owner, Sustaining Tourism

Dr. Rachel Dodds is a specialist in the field of sustainable tourism who has over 25 years of experience within the tourism sector. Rachel has provided consultancy and business advice and research to government bodies, charities, NGOs, and private sector organizations worldwide. She has worked on a number of projects in sustainable tourism, climate change, eco/adventure tourism, research and marketing. She has worked for governments, non profits, private sector and individuals.

Rachel is also the co-author of “Sustainable Tourism in Island Destinations” as well as has publications in refereed journals, books and online. She is passionate about change and making travel more sustainable. She has lived and worked in four continents and visited over 78 countries.

What you’ll discover:

  1. There is research from a number of studies that indicate tourists are looking for more sustainable travel and are willing to pay extra for it, however, there is a disconnect as it is often difficult for travelers to find more sustainable travel options.
  2. Travelers often assume that businesses and governments are following sustainable practices to preserve their cultures and resources. Tourists expect sustainability practices even if it may not be the primary reason for choosing an operator or establishment.
  3. There are increasingly good examples of businesses who are being more sustainable but often those who are doing the most “greening” often don’t promote it while current travel search engines often “greenwash” as they promote hotels that may not be doing much. For example it is difficult for the consumer to search for green or sustainable hotels and even more difficult to find detailed information about sustainability practices.

11:00 am EDT

Wakatobi: How a remote dive operation in Sulawesi became an award-winning destination and model for sustainability

Henrik Rosen

Wakatobi

Having joined very early on to assist with setting up the physical plant at the resort, Henrik spent over a decade bringing Wakatobi from an unknown entity into one of the world’s most well-known dive resorts.

He is a frequent speaker on destination marketing and environmental issues. “What is most satisfactory about what we have accomplished with Wakatobi s is the way we have shown that businesses can accomplish great things not only for their customers but also for the environment. At Wakatobi I feel that we are in a “for-everyone’s-profit business.”

What you’ll discover:

  1. What is the process for sustainability? Walking through the 3 P’s.
  2. Can sustainable be affordable?
  3. The house reef at Wakatobi is better now than when it was 15 years ago and has its own marine park. Find out how The Collaborative Reef Conservation Program came into being.

 

1:00 pm EDT

From a 50’s fishing club to a green globe resort: How to take on Sustainability certification for your operation when the task looks daunting.

Jennifer Mills, Neil van Niekerk

SOUTHERN CROSS CLUB, Little Cayman

The casually sophisticated Southern Cross Club Fish & Dive Resort is Little Cayman’s original resort.

The SCC is dedicated to ensuring the preservation and enhancement of the marine and terrestrial environments for the use of its guests, residents of the island and future generations, and became Green Globe Certified in 2010. The resort was the proud recipient of the inaugural CEPTS Environmental Stewardship Award at the Cayman Stingray Tourism Awards in 2013. The Stingray Award is the highest honor bestowed by CITA on organizations and individuals who have made outstanding contributions to Cayman tourism.

What you’ll discover:

  1. What is your vision?
  2. Who is going to stick-handle the certification process and is it worthwhile?
  3. Who is your on-the-ground guy to make the connections to go green?

 

3:00 pm EDT

How to create a resort experience divers will pay to protect

Dana Krauskopf

Hamanasi Adventure and Dive Resort

Dana Krauskopf is the Founder and Owner of Hamanasi Adventure and Dive Resort, an award-winning boutique eco resort in Belize.

Dana and her husband, David, love travel and in the 1990s quit their professional jobs in Chicago and moved to Eastern Europe. Seven years and three countries later, after working in marketing, travel and for UNESCO,

Dana with David took on creating their dream of a high end, high service hotel.

From the start, they developed their 31 acres of coastal forest with the environment and local people in mind. Hamanasi became Green Globe certified in 2010. Dana has served on various boards, including Belize Hotel Association, Friends of Nature (now SEA), Belize Eco Tourism Association and United Way.

What you’ll discover:

  1. Who buys an eco-conscious dive vacation? Do divers need to be trained to buy it?
  2. What should a group leader or travel seller look for in an eco-conscious resort?
  3. How to create a conservation message without “greenwashing”.

 

Day 3—Honest Talk About Marine Conservation

Wednesday June 4, 2014

9:00 am EDT

Can I be an ocean activist and run a successful business?

Michael AW

Author, Explorer, Photographer, Conservationist

Michael AW PhD is an author, explorer, photographer and conservationist, receiving more than 63 international awards and named one of the world’s most influential nature photographers by Outdoor Photography.

In 2008, he received the Peter Benchley Shark Conservation Award by Sharks Research Institute in recognition of his campaign against shark fin soup consumption in the Asia Pacific region. In 2011 he was awarded the prestigious WYLAND ICON for Conservation. Michael has authored 31 books including “Elysium Shackleton Antarctic Visual Epic” and is a Senior Fellow of International League of Conservation Photographers.

What you’ll discover:

  1. How the Asian dive market differs from the Western dive market and why that difference is so important for business, conservation and society.
  2. How to activate your customers and readers to become change agents for good.
  3. Why a personal mission so important to profits and business success.

 

11:00 am EDT

Guiding Sustainable Group Trips – Pros, Cons and Caveats

Burt Jones and Maurine Shimlock

Award-Winner  Photojournalists

Burt Jones and Maurine Shimlock are award-winning photojournalists who specialize in documenting tropical marine life and pioneering remote dive destinations. They are veteran dive group leaders who’ve led multiple trips to remote and sensitive areas such as Sipadan, Komodo Island, the Solomon Islands and Raja Ampat.

Together they have published two popular guidebooks to the world’s richest reefs, Diving Indonesia’s Raja Ampat and Diving Indonesia’s Bird’s Head Seascape, which have promoted sustainable marine tourism as one way to preserve these regions.

What you’ll discover:

  1. Tourism can positively and negatively affect a community’s use and respect for its natural resources.
  2. Specific benefits and disadvantages of promoting marine tourism to local communities.
  3. How tourism can help combat some threats to the marine environment including ocean acidification and warming.

 

1:00 pm EDT

Why Coral Reefs are one of the most valuable ocean assets

Douglas Fenner

Consultant

Doug received his B.A. at Reed College in Portland, Oregon, and his Ph.D. from the University of Pennsylvania in Philadelphia.

He began diving and doing transects on islands in the Caribbean, and described reefs at Cozumel, Mexico, Roatan, Honduras, Cayman Brac, and St. Lucia for the first time, which eventually lead to his field guidebook to the corals of Hawaii. Most recently, he worked as a coral reef monitoring ecologist in American Samoa, doing the benthic monitoring for nine years.

What you’ll discover:

  1. The dive industry faces the likelihood of large losses due to climate change, as mass coral bleaching kills the coral, and turns beautiful coral reefs into algae beds, which have less fish because algae aren’t good habitat.
  2. Reducing diver damage, and reducing fishing pressure will both help improve the reefs where dive operators take their divers. But those are the small problems, the big one, the 800 pound gorilla in the corner of the room, is global warming. If the big one isn’t solved, in a few decades most reefs will become much less attractive to divers and business will likely decline.
  3. The science is clear: humans are the largest contributor to global warming, though natural effects also contribute. We know how to solve the problem. But it will take a shift in attitudes by the public, to support taking action. No one person or organization can get the public to change, but it is in the dive industry’s own best interests to speak out in support of action. It will cost almost nothing, but take some courage.

 

3:00 pm EDT

Raja Ampat: How Fishermen, Marine Tourism operators, traditional leaders and NGO’s are collaborating to preserve the world’s epicenter of marine biodiversity

Dr. Mark Erdmann

Conservation International

Dr. Mark Erdmann is a coral reef ecologist and senior advisor for Conservation International-Indonesia’s marine program, and co-author of Reef Fishes of the East Indies.

Since 1998, Mark has worked closely with dive operators in both North Sulawesi and Raja Ampat to ensure that marine tourism plays a central role in marine conservation initiatives in those areas. During this time he has logged over 10,000 scuba dives while surveying marine biodiversity throughout the region.

What you’ll discover:

  1. How Dive Tourism is being used as an essential tool for conservation.
  2. What’s in it for you and how mentality promotes sustainable partnerships?
  3. Mark’s philosophy on destructive fishing practices (it’s brilliant)!

 

Day 4—Travelling Towards Sustainability

Thursday June 5, 2014

9:00 am EDT

Beyond ‘Responsible Diver’: The Ocean Reality Check

Dr. Alex Brylske

Florida Keys Community College

Dr. Alex Brylske is Professor of Marine Science and Technology at Florida Keys Community College in Key West, and sits on the Sanctuary Advisory Council for the Florida Keys National Marine Sanctuary.

Dr. Brylske is one of the most influential voices in the recreational scuba diving community. He designed and wrote many of the programs and material used today by the Professional Association of Diving Instructors (PADI) to train divers of all levels. Dr. Brylske has been recognized as the most widely published author in the field of recreational scuba diving.

What you’ll discover:

  1. The ocean isn’t just a recreational resource, it’s critical to life on earth.
  2. Pollution isn’t just the nasty stuff that poisons people or causes birth defects.
  3. Most divers are well-intended, but they’re often not that well-informed.

 

11:00 am EDT

Selling Dive Travel with Substance

Cheryl Patterson  

Deep Blue Adventures

Cheryl was born and raised in London, England, and has been an avid traveler since the age of 8. She traveled extensively throughout Europe and the Mediterranean, and earned a degree (with distinction) in Travel & Tourism.

Cheryl is now a scuba instructor and avid cold water diver, combining her two passions and in 2004, founded Deep Blue Adventures, a highly successful dive travel company. Cheryl’s deep love for the sport fuels her mission to serve the dive travel community properly and completely, and at the same time show that above and below and everywhere in between, there is an untold story to share with the planet.

What you’ll discover:

  1. Why your success now and in the future depends on being sustainable.
  2. The triple-bottom-line approach—weighing ecological, economic and social aspects of your decisions and how small steps can equal big business.
  3. Creating and capturing the sustainable traveler.

 

1:00 pm EDT

It’s not easy being green

Steve Weaver

Dream Weaver Travel

Steve Weaver is the Founder and Operating Director of Dream Weaver Travel. He has been actively working in the dive and travel business since the early Eighties.

Steve has organized and escorted groups to dive destinations on six continents. He has logged over 4,000 dives in both fresh and salt water environments.

As a leading expert in the business of selling dive travel, Steve has been invited to speak at numerous industry shows and events. He often consults retailers on developing travel programs in their stores.

What you’ll discover:

  1. Is going green too much for dive businesses to handle?
  2. What is the underlying problem of creating a sustainable dive business?
  3. Should we penalize resorts and liveaboards for not being green yet?

 

3:00 pm EDT

Diving Professionals as Ambassadors of the Blue

Steve Mussman

Sea Lab Diving

Steve Mussman was born and raised on Boston harbor where a connection to the ocean developed early on while experimenting with scuba as a teenager.

As the owner/operator of Sea Lab Diving since 1985, Steve emphasizes an ecological approach to diving, promoting a better understanding of the many issues affecting marine ecosystems. Sea Lab introduces students to topics such as coral reef ecology, whale/dolphin captivity, shark finning and seafood sustainability, believing that divers have a unique and inherent responsibility to help keep our oceans blue and wild.

What you’ll discover:

  1. An ecological approach doesn’t cost you money.
  2. How to build customer loyalty by establishing your authority.
  3. How to broaden your dive students’ educational experience.

 

Day 5—Change Comes Through Action

Friday June 6, 2014

9:00 am EDT

Turning inspiration into real action

Shawn Heinrichs

Cinematographer & Photographer

Shawn is an Emmy Award winning cinematographer, photographer, and marine conservationist. He has worked with leading journalist and film teams including CNN’s Anderson Cooper, Yann Arthus Bertrand, and National Geographic, and delivered projects for many of the top marine conservation organizations including WildAid, Shark Savers, Conservation International, The Nature Conservancy and Pew Environment Group.

His award-winning work has been featured with National Geographic, BBC, New York Times, Huffington Post, Washington Post, WIRED and numerous other print and online publications.

Shawn serves on the International Board of WildAid, on the Board of Shark Savers, is an Associate Director of Manta Trust, and an Associate Fellow of the International League of Conservation Photographers (ILCP). See more of Shawn’s work at: www.bluespheremedia.com

 

What you’ll discover:

  1. Why too much talking can be deadly for change-makers.
  2. Why dive people love the ocean but are doing little to fix it.
  3. The dive industry’s success is directly connected to the health of the ocean and has the biggest pool of ocean-savvy people who can do something about it. So what are YOU going to do?

 

11:00 am EDT

Boosting Your Bottom Line: Building Sustainability into the Dive Center Business Model

Sacha Greene Belter

Oceans First Divers

Sacha Greene Belter fell in love with the marine environment at the age of seven while on a family trip in Hawaii, and hasn’t looked back. She received her Open Water certification at the age of fifteen and became a Scuba Instructor in 2008.

Sacha is the Director of Sustainability for Oceans First Divers, an environmentally conscious dive operation founded in 2005. As an advocate for ocean ecosystems, Oceans First Divers is redefining the diving industry and looks to become the first dive shop in the world with energy independence and no carbon footprint.

What you’ll discover:

  1. Easy steps to help you get started on building a sustainable business.
  2. Tips and resources to help you build a comprehensive sustainable business plan and measure your bottom line benefits.
  3. Free marketing ideas to help you acquire and retain customers.

 

1:00 pm EDT

Blue the Dive Industry: Working within to promote conservation below

Vicki Nichols Goldstein

Colorado Ocean Coalition

Vicki Nichols Goldstein grew up clamming and fishing off the coast of southern New Jersey. She earned a Master’s degree in environmental studies and marine policy from Yale and joined the National Oceanic and Atmospheric Administration (NOAA) where she developed national oil spill contingency plans.

Vicki directed Save Our Shores for 10 years and initiated the first Central California Fishermen’s Forum on Marine Protected Area (MPA) bringing together 150 representatives from fishing, marine science, government and environmental organizations. As founder and president of Colorado Ocean Coalition, Vicki’s programs include “Blueing the Dive Industry” and the “Ocean Ambassador Certification Program”.

What you’ll discover:

  1. We are creating a model for other inland communities to collaborate with conservation groups, dive shops and the community to engage in ocean issues that are relevant to all.
  2. Through the “Blue the Dive Industry” effort, we are developing a vision and language to address harmful ocean practices and provide a unified voice for protection.
  3. The “Ocean Ambassador Certification Program” trains individuals in our region about ocean problems and solutions and gives them tips on how to convey that info.

 

3:00 pm EDT

Caught in the Same Net: The Ocean and Us

Dr. Carl Safina

Founder of Blue Ocean Institute

Carl Safina’s childhood by the shore launched a life-long passion, lending a distinct ocean flavor to much of his work as a scientist and is conveyed in his nonfiction writing. Safina is the award-winning author of “Song for the Blue Ocean”, “Eye of the Albatross”, “Voyage of the Turtle”, and “The View From Lazy Point; A Natural Year in an Unnatural World”.

Carl Safina’s work probes not only the science but also the ethics of our moment with nature. He is the founding president of Blue Ocean Institute at Stony Brook University where he also co-chairs the Alan Alda Center for Communicating Science, and hosts Saving the Ocean on PBS television.

What you’ll discover:

  1. Fisheries, coral reefs, forests, climate change, poverty, literacy for girls, and peace are all facets of the same issue.
  2. Sharing travels that take us from his Long Island beach house to the high Arctic, Antarctica, and across the coastal tropics, Safina will show how the changes he’s witnessed challenge not just nature but all of humankind.
  3. Safina will discuss how science has ethical implications, how religion and science are converging toward common cause on environmental matters, and how moral responses can add momentum toward increasingly crucial solutions. Despite serious trends, there is a path forward.

 

To register for the Blue Ocean Business Summit, visit www.BlueOceanBusinessSummit.com.

Marine Life & Conservation

Join us in supporting Dive Project Cornwall Crowdfunder Project

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Do you have a moment to help protect our oceans?

We’re on a mission and have partnered with DIVE PROJECT CORNWALL to help protect our oceans for future generations to cherish and enjoy.

DIVE PROJECT CORNWALL is a unique EDUCATION and EXPERIENCE initiative, reaching over 3,000 schools with their Ocean Education Programme, inspiring the next generation to protect our oceans for everyone to cherish and enjoy.

At the heart of the project is a competition for 400 lucky teenagers to win the EXPERIENCE of a lifetime. They will take the learning from the classroom straight to the shores of Porthkerris on a 6-day, life changing trip where they will learn to scuba dive and be taught the importance of marine conservation. They will become ‘Ocean Influencers’ for the future.

DIVE PROJECT CORNWALL needs our help.

Can you join us with a gift to DIVE PROJECT CORNWALL?

Whether it’s £5 or £50, a gift from you to the DIVE PROJECT CORNWALL Crowdfunder Project will help their vision of protecting our oceans through the innovative experience designed for school children.

Will you join us and pledge to support 400 lucky teenagers learn from and EXPERIENCE the ocean like never before and give them an EDUCATION they can use to inspire others, not forgetting the memories that will last a lifetime?

For more information, you can read the DIVE PROJECT CORNWALL story HERE.

Help us create the next generation of Ocean Influencers with a donation to DIVE PROJECT CORNWALL and ensure our oceans (and planet) are protected for the future.

WWW.CROWDFUNDER.CO.UK/P/DIVE-PROJECT-CORNWALL

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Marine Life & Conservation

Spring jellyfish blooms bring turtles to UK shores

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Marine Conservation Society’s wildlife sightings project asks beachgoers to share their discoveries and contribute to research

The Marine Conservation Society’s long-running wildlife sightings project focuses on two key species which arrive on UK shores: jellyfish and, as a result, turtles. Both species are vital in supporting ocean biodiversity and are indicators of climate change while being at risk from its impacts.

The charity is asking beach and seagoers to share when they spot either of these marine animals to support ongoing research.

During spring and summer, jellyfish arrive in the UK’s warming waters to feed on plankton blooms or, in fact, anything small enough to get caught. To that extent, jellyfish feed not only on plankton, but also the array of eggs and larvae of fish, crustaceans, starfish and molluscs which rely on plankton as a stage of reproduction.

With healthy fish stocks and rich biodiversity, jellyfish quickly become part of an effective food chain. Everything from tuna to turtles will feed on jellyfish of various sizes, so the population is well controlled. Supported by a rich and diverse ocean ecosystem, jellyfish link the microscopic world of plankton to larger marine animals and the ocean around them.

Jellyfish are especially appealing for marine turtles. Six of the world’s seven marine turtle species have been spotted in UK seas as a result of jellyfish blooms in spring and summer.

The largest sea turtle, and the most common in UK seas, is the leatherback which has a ‘vulnerable’ conservation status. Reporting sightings of these incredible creatures will support the Marine Conservation Society and others in understanding their movements, potential threats and how to better protect them.

Amy Pilsbury, Citizen Science Project Lead at the Marine Conservation Society, said:“For more than 17 years, beachgoers across the UK have been contributing to scientific research by sharing their wildlife sightings with us. It’s a key part of our work and plays a vital role in better understanding and protecting our ocean.”

In 2014, with partners from the University of Exeter, the Marine Conservation Society published the first paper from the survey data, confirming key information about UK jellyfish and including the first distribution maps of the surveyed species.

Since the 2014 paper, the wildlife sightings project has recorded notable events such as massive and extensive annual blooms of barrel jellyfish and several summers of Portuguese Man o’ War mass strandings.

The charity continues to run its wildlife sightings project to see what happens to the distribution and frequency of mass jellyfish blooms over time. The data will help to explore any links jellyfish blooms have with big-picture factors such as climate change.

Jellyfish can be spotted year-round in UK seas, but larger blooms are more likely to appear in spring, lasting through until autumn. Jellyfish sighting records from 2021 suggest that compass jellyfish are the most common around UK shores, making up 36% of reported sightings.

Jellyfish species Percentage of sightings reported
Compass jellyfish 36%
Moon jellyfish 17%
Lion’s mane jellyfish 15%
Barrel jellyfish 14%
Blue jellyfish 9%
Portuguese Man o’ War 6%
Mauve stinger 2%
By the wind sailor 1%

For more information on how to identify jellyfish and turtles, and to report a sighting, please visit the Marine Conservation Society’s website.

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Competitions

A luxurious dive resort in the heart of Lembeh Strait. Enjoy refined services while exploring the rich waters of Indonesia.

The resort is nestled around an ocean front deck and swimming-pool (with pool-bar) which is the perfect place to enjoy a sundowner cocktail at the end of a busy day of critter-diving.

All accommodation is full board and includes three sumptuous meals a day. Breakfast and lunch are buffet meals and in the evening dining is a la carte.

Book and stay before the end of June and benefit from no single supplements in all room types!

Booking deadline: Subject to availability – book and stay before end of June 2022

Call Diverse Travel on 01473 852002 or email info@diversetravel.co.uk.

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