News
Blue Ocean Business Summit Highlights
The Blue Ocean Business Summit, a first-ever online industry gathering, took place June 2-6, 2014. The new business event invited all stakeholders to the table to discuss the future of the dive industry and the imperative to bring the ocean into their businesses as a full partner.
During the online conference, Summit Host Laurie Wilson took attendees on a 5-day adventure along the path towards sustainability, introducing them to an eclectic cross section of the industry including dive retailers, travel pros, group leaders, resort and live-aboard operators, scientists, academics, community activists, photo-journalists, media representatives, and non-profit organizers. The event also attracted opening keynote Dr. Wallace J. Nichols, author of “Blue Mind”, and closing keynote, Dr. Carl Safina, PBS TV Host of “Saving the Oceans.”
These trailblazers generously shared their challenges, lessons learned and best practices to successfully ride the big waves of change already happening in the industry. They provided a sense of support and community for those experiencing a rocky business environment, characterized by feelings of uncertainty, worry, overwhelm and lack of clear direction.
Big Ocean, Big Picture – The first day, entitled Big Ocean, Big Picture gave participants a powerful grounding in the new business imperative – the sustainable business model that incorporates a triple bottom line approach, recognizes all stakeholders and overcomes competitive conflicts through common ground collaboration.
Lightning Strikes – It was an ‘aha’ moment for some attendees, when the realization hit that the dive industry is actually a member of the marine tourism industry (and not vice versa) since most people learn to dive and buy gear to prepare for travel to dive destinations. One of the world’s largest industries, Tourism is under intense pressure to become sustainable because of the negative impacts it has on the environment and local communities.
Redefining the Dive Resort – The second day delved deep into the resort experience, to find out if tourists even know or care about sustainable tourism, and what successful resorts are doing to redefine themselves in light of the new blue business reality revealing itself right now.
Honest Talk About Marine Conservation – Ocean issues finally got their say, when day 3 dived into the heart of the matter that will make or break the dive industry. Participants learned exactly what is going on in the underwater world and how people, considered ‘lower tier’ stakeholders in the dive industry, are already on board as a powerful part of the solution.
Traveling Towards Sustainability – In Day 4, the discussion turned to underwater experiences, and where the dive industry sits in terms of eco-sensitive education and environmentally-friendly travel. The big key question was: What must we do to protect our businesses and grow the industry? It became clear that the traditional dive business model is grossly inadequate to prepare us for the new business reality. And those who continue to follow it will pay a price.
Change Comes Through Action – Throughout the Summit, there was much talk about what business owners could do. On day 5, Summit participants learned from men and women of true action that talk is not enough. In fact, too much talk is stalling the process, by giving people a false sense of security that talking is actually doing something – when it’s clearly not. We are being called to action, but the good news is, action starts with baby steps. Many baby step options were provided throughout the Summit.
Community of Change-makers – Summit Host Laurie Wilson commented, “With this Summit we are creating a community of change-makers, who are tired and dissatisfied with the traditional ways that aren’t working. They love the underwater world, and they want to make a difference while making a good living. For them, it can no longer be business as usual.”
Wilson explained that successful dive business owners are deeply connected to “Why” they went into business in the first place, and are inspired by the positive impact they can bring to the world by running a financially profitable business. Says Wilson, “These are the makings of a sustainable business model that’s now finding its way into all forward-thinking industries.
“As H.G. Wells so famously said, ‘We must adapt or perish.’ It’s clear from Summit comments, that our online participants understand that sustainability is not an option, nor is eco-lipservice; and having that mindset has them riding on the leading edge in the new business reality.”
About the Summit – The Blue Ocean Business Summit 2014 brought together 21 thought leaders, trailblazers and action-oriented business people from seven countries who generously shared their in-the-trenches stories and hard-won knowledge with attendees during the free 5-day online gathering. Two hundred and sixty-four people participated in the password-protected Summit, while 1425 people followed the daily highlights on the Summit’s FaceBook page. After the Summit, on World Oceans Day June 8, Summit access was opened up all day for attendees to listen to all replays again for free.
Summit-To-Go – For those who missed the event or want to take a deeper dive, the Summit offers a downloadable Summit Resource Guide that contains valuable tools, checklists, background and reference material that can be referred to again and again. Access to audio replays of all 21 speakers is included in the purchase of the Summit Resource Guide, along with written highlights of each of the 20 sessions. A portion of Resource Guide sales will support Mission Blue, Dr. Sylvia Earle’s TED Prize project to create a system of marine protected areas around the world. The Blue Ocean Business Summit Resource Guide and audio replays will be available for US$79.99 at BlueOceanBusinessSummit.com.
First-Ever for the Industry – Creator of the Summit, Laurie Wilson commented, “There’s a reason why this was the first-ever online event for the dive industry. It was a huge undertaking with many moving parts, a smorgasbord of technological requirements, time zone considerations, internet issues and the ability to track down and engage an assortment of brilliant and busy people, many of whom are often on boats. And then we had to bring everyone up the online learning curve since very few people were familiar with the workings of an online Summit.
Wilson admits, “It turned into a bit of an octopus. There was intense research, multiple team collaborations, bringing on techno whizzes, changing platforms, long days, late nights, a large financial investment, a lot of faith, a lot of skype calls – and even more coffee. But now that we know how to do this, we’ll do it again. Perhaps via video, or maybe even a live in-person event. We’re looking at all the options. This is clearly an idea whose time has come. People are ready.”
For Summit details and downloadable Resource Guide visit BlueOceanBusinessSummit.com.
Blogs
TRAVEL BLOG: Jeff Goodman Dives SOMABAY, Part 3
Today we are diving one of the outer reefs from an inflatable. As we reach the bottom, a reef octopus eases its way into the cover of a small crack in the coral while displaying it’s incredible ability to change colour. They are arguably one of the most charismatic of reef dwellers and it is always exciting for me to simply hover and watch. I would have spent longer and waited for it to come and investigate me, but as dive time is limited we wanted to move on and find a turtle.
The waters around Somabay are well protected and hold a rich variety of marine life. The reef edges are thriving colonies of coral and shoaling fish, while nearer the sea bed plenty of wildlife is still to be found.
Then we located the turtles. They are very used to divers and so show little concern when slowly approached. In fact occasionally one will come over to see what you are doing. There is always huge excitement when diving with a turtle. The shear thrill of sharing a moment with another species.
What a fantastic way to finish a wonderful few days diving and I would like to thank SOMABAY, ORCA DIVING and THE BREAKERS for making my stay such a good one.
I had a great time, with diving everyday either on the house reef or on one of the offshore reefs by inflatable or larger day boat. Orca diving provided high quality equipment and facilities while the staff were all very friendly and welcoming. The Breakers was right on the coast with nice rooms, good food and once again friendly staff making the whole trip a real pleasure.
Soma Bay covers an entire peninsula and is home to several resorts as well as residential compounds.
As well as scuba diving, Somabay caters for many other sports and activities, and so is perfect for families as well as individuals and/or groups. And of course there is always time to lay peacefully on the beach under the Egyptian sun.
Book your next Red Sea dive adventure with SOMABAY! For more information, visit www.somabay.com.
Stay at the Breakers Diving & Surfing Lodge when you visit! For more information, visit www.thebreakers-somabay.com.
Find out more about ORCA Dive Clubs at SOMABAY at www.orca-diveclubs.com/en/soma-bay-en.
Blogs
TRAVEL BLOG: Jeff Goodman Dives SOMABAY, Part 2
Day three of my trip to Somabay and we were spending the day on the Lady Christina and diving on the wreck of the Salem Express.
Diving wrecks for me is always one of mixed emotions. The excitement of diving a wreck is more than often tempered by the thought of loss of life when she sank. The Salem Express was a passenger ship and a roll-on/roll-off ferry travelling from Jeddah, Saudi Arabia to Safaga, Egypt. Most passengers were of poor class travelling home from their holidays while around 150 people were returning home from their pilgrimage to Mecca.
The ship struck a reef and sank within 20 minutes. Passengers were trapped below deck and the ship was filled with fear and panic.
The wreck area is strewn with personal belongings from the crew and passengers such as a transistor radio and a flat iron for clothes. A diver at sometime has put them in a prominent place to be seen.
Tragically only one life boat was launched while the others went down with the ship. More than 600 men, women and children lost their lives here.
It’s a stark reminder that the sea can be unforgiving and so when we dive on such wrecks we should do so with humble regard.
Returning to the surface, shoals of fish are gathered under our boat and seem to be welcoming us back into the light.
Back at the Breakers I sat in the dining area with a beer and a very good meal while my thoughts still remained with the day’s dive on the Salem Express.
Check in for part 3 tomorrow for Jeff’s last day of diving with Somabay on the off-shore reefs looking for turtles.
Book your next Red Sea dive adventure with SOMABAY! For more information, visit www.somabay.com.
Stay at the Breakers Diving & Surfing Lodge when you visit! For more information, visit www.thebreakers-somabay.com.
Find out more about ORCA Dive Clubs at SOMABAY at www.orca-diveclubs.com/en/soma-bay-en.
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