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Becoming OceanPositive

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Fourth Element’s OceanPositive journey started from the day they opened their doors in 1999 and has continued to evolve in its meaning ever since. They’ve made some huge adjustments in recent years and have come along way, but know there is still a way to go.

An estimated 8 million tons of plastic waste enters our seas each year. Dumped into our oceans daily, this threatens marine life, pollutes beaches and affects local tourism industries. On top of this, we face a global threat from escalating carbon emissions, resulting in rising sea levels with devastating effects to ALL life on the planet.

With action, there is hope.

Being ‘OceanPositive’ stems from not just what we do in the ocean but also what we do in our everyday lives. From the garments fourth element produces to the packaging they are in and the projects that they support along the way, everything they do leads to ensuring a more sustainable business that is good for the ocean.

On this World Oceans Day, June 2021, fourth element are setting out new intentions for OceanPositive and the environment with some ambitious plans of what they want to achieve in the next decade. They invite you to join them on this journey and with your support, are looking forward to sharing the challenges and celebrating the milestones that are achieved along the way.

  • Becoming Plastic Zero

By 2030, we aim for 90% of our products to be made from at least 30% regenerated materials rather than virgin materials; so that more than 50% of the total materials used in our products are recycled or natural.

  • Becoming Zero Waste

By 2026 we want to have options in place for re-purposing, repairing or recycling, 100% of our products and will be introducing various schemes over the next 5 years to reduce waste at the end of a products life.

  • Becoming Carbon Zero

By 2030 we have the ambition of being carbon neutral by reducing the carbon footprint of our entire operation including transportation, and to offset the remaining by supporting the growth and restoration of major ocean carbon sinks such as sea grass, kelp and mangroves.

  • Becoming Zero Impact

We are focussing on supporting more projects that directly protect endangered species and help our oceans’ ecosystems to regenerate, moving closer to reversing the damage of human impact.  We will also support projects aimed at creating the leadership and the ocean advocates of the future through education programmes in the UK and further afield.

For more information visit the website by clicking here.

Gear News

Northern Diver announce new SV Dive Hoods

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Manufactured from supple, 5mm superstretch neoprene, and complete with a plush internal lining, this hood fits like a comfortable second skin. This is further enhanced by the Black Skin neoprene face seals on the inside and outside of the hood, designed to effectively hug the contours of the face, providing exceptional sealing properties.

Performance, fit and comfort are also improved thanks to the one-way Supervent valve, located at the top of the hood. This innovative vent removes trapped air from within the hood, increasing comfort and ensuring a perfect fit throughout the dive.

The effective fit and construction of the hood ensures exceptional thermal protection, however, this is further improved by a unique Ti-Ax® coating applied to the hood for superior heat retention. Likewise, it also features an external MA heavy duty coating, for increased durability and longevity.

FEATURES

  • Improved design
  • 5mm superstretch neoprene
  • Skin neoprene outer face seal
  • Skin neoprene inner face seal
  • Plush internal lining (red)
  • Supervent at top of hood
  • Unique Ti-Ax® Coating
  • External MA Heavy Duty Coating
  • x2 bartacks on chin seam
  • Northern Diver reflective logo
  • Overprint design on side panels

Available in a range of sizes from S to XXL with either a skin outer face seal or lined outer face seal.

For more information head to the Northern Diver website.

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Gear News

Jeff chats to… Brent Durand, Brand Evangelist at Scubapro, about the new Seawing Supernova Fins (Watch Video)

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In this exclusive Zoom interview, Jeff Goodman, Scubaverse Editor-at-Large, chats to Brent Durand, Brand Evangelist at Scubapro.

Brent has been diving for 25 years and has worked in the industry since 2013. Brent is the featured ambassador for Scubapro’s Seawing Supernova fin launch and has spent months using the fins in warm water and in temperate water off the California coast.

Find out more at www.scubapro.com and www.johnsonoutdoors.com

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