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DEMA Gets Introspective

Published

10 years ago

on

DEMA Show Keynote Session

On April 24th and 25th, Diving Industry leaders representing DEMA’s five stakeholder groups, the DEMA Board of Directors, and the DEMA Staff met in San Diego, California for a Strategic Learning Session. The two-day session, led by Jeff De Cagna, Chief Strategist of Principled Innovation LLC, was designed to use the knowledge of the Industry leaders present to address significant concerns and ensure that both the Association and Industry thrive in the future.  Those in attendance included:

Industry Stakeholders:
  • Don Rockwell, Aqua Lung
  • Sid Stovall, Ascuba Venture, Inc.
  • Mike Hollis, American Underwater Products
  • Tim Webb, Caradonna Dive Adventures
  • Dan Orr, Dan Orr Consulting
  • Mark Young, Dive Training Magazine
  • Dean Garraffa, Huish Outdoors
  • Denise Cable, Independent Consultant
  • Richard Mitsoda, Maduro Dive Fanta-Seas
  • Mike Lever, Nautilus Explorer
  • Drew Richardson, PADI Worldwide
  • Julie Andersen, Consultant, Scubapro
  • Doug McNeese, Scuba Schools International
  • Karin Sahm, Sunset House
DEMA Board Members:
  • Scott Daley, Body Glove International
  • Bonnie Borkin, Bonnier Corporation – Sport Diver and Scuba Diving
  • William Cline, Cline Group Advertising, Inc.
  • Werner Kurn, Ocean Enterprises, Inc.
  • Jeff Nadler, PADI Americas
  • Jenny Collister, Reef & Rainforest Dive & Adventure Travel
  • Tom Leaird, Scuba Educators/PDIC International
  • Stuart Cove, Stuart Cove’s Dive Bahamas
  • Darcy Kieran, Total Diving-Montreal Scuba
  • Stephen Ashmore, TUSA
The group was challenged to address a variety of Industry and Association issues and brainstorm the plausible future direction of the Association, as well as how DEMA can have a positive impact on the Diving Industry. Using the concept of flipping Industry “orthodoxies,” which may be hindering the Association and Industry and preventing effective collaboration, the group identified key problems and brainstormed ways to address these challenges.   “Orthodoxies” are beliefs or ways of thinking that are generally accepted as truth, regardless of how accurate they may actually be.

Participants discussed many different beliefs and “truths,” and four main orthodoxies emerged as highly influential on the progress of the Association:
  • DEMA is just the Show and creates no other value for the Industry
  • DEMA is an “old boys club”
  • DEMA is highly influenced by larger Members/stakeholders to the detriment of other Industry participants and
  • The DEMA Board takes no risks on behalf of the Industry and cares only about itself
These orthodoxies were discussed in detail along with the group’s recommendations for how DEMA and the Industry can move forward together to build trust and collaborate for Industry growth and success.  “More important than identifying these orthodoxies is the understanding that DEMA needs to make structural and other changes that help build value for DEMA Members and Industry participants,” said Tom Ingram, DEMA Executive Director.  “By identifying these orthodoxies, it becomes possible to overcome them when they are not true and positively impact problems that do exist.”
DEMA employed a graphic recorder to capture the key ideas from the learning sessions in a visual format.  Lucinda Levine of INKquiry provided the group with real-time illustrations of the Strategy Session conversations.  These graphics were aimed to help with participants’ comprehension and retention and make the information that was shared easily accessible to the Industry.
Incorporating strategic recommendations from De Cagna, as well as from members of the Industry, will be an ongoing job for the DEMA Board and staff.  The DEMA Board of Directors will meet in June to further discuss the topics raised during the Strategy Session as well as the recommendations provided by the strategy consultant, De Cagna.
 
If you have any questions about the strategy session you can contact DEMA by emailing them at info@dema.org.
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Gear News

Go anywhere with Stahlsac

Published

22 hours ago

on

May 3, 2024

By

stahlsac

Stahlsac dive bags and travel luggage are built for our community of divers, surfers, kayakers and outdoor explorers who need bags that are constructed with durability, toughness, and stahlsacthe highest quality the industry has ever seen. We were founded by one man determined to build better watersports and dive bags, and today, that mission is carried on by many. Adventure doesn’t just present itself; it requires discovery. When we design dive bags, we make sure they are tough enough for you to explore in all conditions—warm and cold, wet and dry—to the nearest and farthest reaches of the earth. And for those times you want to push the boundaries of adventure, Stahlsac dive bags make sure you can truly GO ANYWHERE.

Abyss Duffels

stahlsacMade to be your partner-in-crime on every adventure, Stahlsac’s Abyss Duffels protects your gear from Mother Nature’s worst. Tough and 100% waterproof with double-TPU nylon material that shrugs off daily wear-and-tear, and RF-welded seams further boost the bag’s potential for lifelong exploring. Get Wet. Get Lost. Go Anywhere with Abyss.

  • A weatherproof duffel for trips, travel, and adventure
  • Ultra-durable double-TPU nylon protects your gear
  • Material repels water and keeps your equipment dry
  • RF-welded seams are flush, tough, and waterproof
  • Removable straps transform duffel into backpack
  • Zippered internal stow compartments carry essentials
  • External zippered flap is easy to open and close
  • Welded external handles make transporting a breeze

stahlsac

Panama Mesh Backpack

stahlsacThe most copied design in scuba diving, the Stahlsac Panama Mesh Backpack is the “original” design and features two high-density foam padded shoulder straps, extra durable polyester mesh, duffel bag handles and our unique zippered dry pocket inside that combines with a wet pocket outside. The bottom’s built from reinforced 18-gauge PVC nylon to combat the wear and tear of your active coastal lifestyle, and, as a bonus in every bag, we supply a 12″ x 12″ mesh drawstring satchel for extra stowing utility. Pack up your beach kit and go.

  • Density foam padded shoulder straps
  • Outside wet/dry pockets
  • 2 Carry handles
  • Tough, snag-resistant polyester mesh
  • Reinforced PVC bottom

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For more information about Stahlsac bags, visit www.stahlsac.com/dive-bags.

Sea & Sea is the home of Stahlsac and other leading diving brands in the UK. 

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Blogs

EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba

Published

2 days ago

on

May 2, 2024

By

NovoScuba

In a video recorded exclusively for Scubaverse.com, Jeff Goodman interviews Mark Spiers, CEO of new scuba diving training agency NovoScuba.

Find out more about NovoScuba at www.novoscuba.com.

NovoScuba

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Scuba Travel – Bella Eriny – Saturday Departure 4th May save £200!

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Experience the Red Sea in May with Bella Eriny Liveaboard! As the weather warms up, there’s no better time to dive into the crystal clear waters of the Red Sea. Join us on Bella Eriny, your premier choice for Red Sea liveaboards, this May for an unforgettable underwater adventure. Explore vibrant marine life and stunning coral reefs Enjoy comfortable accommodation in our spacious cabins Savor delicious meals prepared by our onboard chef Benefit from the expertise of our professional dive guides Visit our website for more information and to secure your spot: www.scubatravel.com/BellaEriny or call 01483 411590 More Less
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