Marine Life & Conservation
Southern Tide and Beneath the Waves partner to create a Sustainable Future
Southern Tide, premier apparel brand and authoritative voice of coastal style, has announced a global partnership with non-profit marine conservation and research organization, Beneath the Waves. With 2020 marking the start of a critical decade for safeguarding the oceans, the partnership marks Southern Tide as the official apparel partner for Beneath the Waves.
https://www.youtube.com/watch?v=0x-cZmipBKk
The relationship between Southern Tide and Beneath the Waves has evolved organically, as both brands have our coasts embedded into their DNA. Beneath the Waves’ mission is to use cutting-edge science to improve coastal sustainability and ocean health. The partnership will focus on research up and down the Atlantic coast, with the goal of catalyzing change for oceans and inspiring conservation through content development, immersive research activities, and a collaboration collection launching on May 20th, followed by a more extensive collection launching Spring ’21, both with a give-back component.
Recent work by Beneath the Waves researchers, published in leading scientific journals Science and Nature, demonstrated the need to create large marine protected areas to conserve threatened species like sharks, which are imperiled worldwide. The ocean provides important services to humanity such as food security, jobs, and oxygen, and coastlines are a critical buffer protecting coastal areas from storm surge. Protected areas allow for population recovery, which can also improve fisheries, tourism, and other socioeconomic and sustainability activities.
“Southern Tide has strived to positively impact coastal and marine conservation since our inception. We are proud to truly be doing the work that we believe is at the core of our brand. Southern Tide would not be a brand without the preservation of our coasts – and we consider this the purest part of our DNA. We could not be happier to be partnering with Dr. Austin Gallagher and Beneath the Waves in our efforts to continue this great responsibility,” said Christopher Heyn, Southern Tide CEO.
When partnering with Beneath the Waves, Southern Tide found Beneath the Waves’ content creation was one of the most valuable assets in building awareness. By combining authentic, impactful, and exciting research with curated content, Beneath the Waves has fostered a community of socially responsible members aligning with Southern Tide’s adventure-driven fanbase. In support, Southern Tide will be launching a social media sharing program #99percentseries.
Beneath the Waves is devoted to using science to protect the ocean, its most threatened species such as sharks, and is working toward a shared global vision for 30% of our oceans protected by 2030. Their three-pronged approach includes a focus on marine protected areas, deep-sea conservation, and coastal sustainability.
“We’re incredibly excited about the partnership with Southern Tide, which comes at such a pivotal point for the future of our oceans. Since founding the organization, we’ve strived to create a platform for change, one that would – in addition to doing impactful conservation work – be a hub for technology, content, and an opportunity for engaging with innovative brands. The Southern Tide partnership exemplifies this vision, and is a great example of how science, business, and marketing can work together authentically, for positive outcomes across the board,” said Dr. Austin Gallagher, CEO of Beneath the Waves.
For additional information on Southern Tide click here.
To learn more about Beneath the Waves, click here.
The Ocean Cleanup, the global non-profit project, has removed a verified all-time total of ten million kilograms (22 million lbs.) of trash from oceans and rivers around the world – approximately the same weight as the Eiffel Tower.
To complete its mission of ridding the oceans of plastic, The Ocean Cleanup uses a dual strategy: cleaning up the Great Pacific Garbage Patch (GPGP) to remove the plastic already afloat in the oceans, while stopping the flow of plastic from the world’s most polluting rivers.
Through cleaning operations in the GPGP and in rivers in eight countries, the cumulative total of trash removed has now surpassed ten million kilograms. This milestone demonstrates the acceleration of The Ocean Cleanup’s impact, while underlining the astonishing scale of the plastic pollution problem and the need for continued support and action.
While encouraging for the mission, this milestone is only a staging point: millions more tons of plastic still pollute our oceans and The Ocean Cleanup intends to continue learning, improving and innovating to solve this global catastrophe.
This announcement comes as governments from around the world meet to continue negotiations to develop a new legally binding instrument to end plastic pollution at INC4 in Ottawa, Canada. Representatives of The Ocean Cleanup will be in attendance and the organization will be urging decision-makers to collaborate towards a comprehensive and ambitious global treaty which addresses plastic at all stages of its life cycle and in all marine environments worldwide, including in areas beyond national jurisdiction.
It is encouraging to see that the need for remediation is reflected in the various options for potential treaty provisions. It is essential that the final treaty contains clear targets for the remediation of legacy plastic pollution, and reduction of riverine plastic emissions.
Tackling plastic pollution requires innovative and impactful solutions. The treaty should therefore incentivize the innovation ecosystem by fostering innovations that make maximal use of data, technology and scientific knowledge – such as those designed and deployed by The Ocean Cleanup.
‘After many tough years of trial and error, it’s amazing to see our work is starting to pay off – and I am proud of the team who has brought us to this point.’ said Boyan Slat, Founder and CEO of The Ocean Cleanup. ‘While we still have a long way to go, our recent successes fill us with renewed confidence that the oceans can be cleaned.’
The Ocean Cleanup was founded in 2013 and captured its first plastic in 2019, with the first confirmed catch in the GPGP coming soon after the deployment of Interceptor 001 in Jakarta, Indonesia. After surpassing one million kilograms of trash removed in early 2022, the non-profit project has since progressed to the third iteration of its GPGP cleaning solution, known as System 03, and a network of Interceptors currently covering rivers in eight countries, with more deployments set for 2024.
About The Ocean Cleanup
The Ocean Cleanup is an international non-profit organization that develops and scales technologies to rid the world’s oceans of plastic. They aim to achieve this goal through a dual strategy: stemming the inflow via rivers and cleaning up the legacy plastic that has already accumulated in the ocean. For the latter, The Ocean Cleanup develops large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced through DNV’s chain of custody model to certify claims of origin when recycling it into new products. To curb the tide via rivers, The Ocean Cleanup has developed Interceptor™ solutions to halt and extract riverine plastic before it reaches the ocean. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 140. The foundation is headquartered in Rotterdam, the Netherlands.
For more information, visit: theoceancleanup.com and follow @theoceancleanup on social media.
Marine Life & Conservation
Steve Backshall to headline Shark Trust’s flagship event: For the Love of Sharks
Join a host of amazing, shark loving, speakers including Steve Backshall and the Shark Trust team for an evening celebrating shark conservation at the Royal Geographical Society in London this November.
Date: 29th November 2024
Time: 6-10pm
Location: Royal Geographical Society, London
Tickets: https://www.sharktrust.org/Event/flos24
The event will be a celebration of all things shark. Those lucky enough to get hold of tickets will hear from engaging guest speakers with a passion for sharks.
The line-up includes (*subject to change if unforeseen circumstances arise)
Steve Backshall: One of television’s busiest presenters, BAFTA award-winning wildlife expert Steve has been passionate about the wild world ever since he was young.
Steve’s impressive TV career has taken him all around the world, investigating a wide array of species and environments. Steve has filmed over 100 hours of children’s wildlife programmes with the BAFTA award winning Deadly 60 franchise and recently, with Sky Nature, for his new series ‘Whale with Steve Backshall’. He has been a patron for the Shark Trust for 10 years.
Simon Rogerson: is a photojournalist specialising in natural history, diving and the sea.
He is editor of SCUBA magazine, the official journal of the British Sub-Aqua Club. Simon started his career as a crime reporter but gravitated towards his ‘less depressing’ interest in underwater exploration, joining the staff of DIVE magazine in 1999. In 2005 he was named ‘Editor of the Year’ in the PPA’s Independent Publishing Awards. Simon also works as a freelance writer, contributing frequently to the Sunday Times and Telegraph, in addition to BBC Wildlife, Esquire, and a host of international diving magazines. He is the author of a book, Dive Red Sea, published by Ultimate Sports. Now based in Berkshire, Simon has been a Patron of the Shark Trust for 20 years.
More speakers to be announced soon. Head to the Shark Trust website to learn more.
The evening will also allow guests the final chance to see the Oceanic 31, shark art exhibition. Some of the artwork will be auctioned/raffled at the event, while the rest will be auctioned online to raise money for the Shark Trust Oceanic Programme.
For the Love of Sharks is an evening with something for everyone who is interested and fascinated by sharks. Join the Shark Trust, their Patrons, Trustees and Staff, along with a host of supporters for this celebration of shark conservation.
For more information or to buy a ticket: https://www.sharktrust.org/Event/flos24
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