Marine Life & Conservation
Donate Your Guilt!
The Marine Conservation Society’s ‘swear box for the oceans’ reminds consumers to think twice before purchasing single-use plastic items
A powerful new campaign has been launched inviting people to donate to the UK’s leading marine charity every time they forget their reusable bags, bottles and coffee cups.
The Marine Conservation Society (MCS) wants people across the UK to remember never to leave home without their re-usable mugs and bags, rather than buying single-use plastic which then ends up in our ocean.
The campaign was dreamt up by creative agency BBH on a pro-bono basis, made possible by Ocean Outdoor, who have pledged support to MCS over the next three years. The adverts –which will run across social media and on Ocean Outdoor billboards across the UK including Westfield London, Bullring Birmingham and Manchester and Edinburgh city centres and on social media – cleverly feature single-use items floating in water, including an old plastic bag, a takeaway plastic coffee cup, and a small plastic water bottle.
The ads urge people to “Donate your Guilt” with a £3 text donation to the charity, which works tirelessly to protect our seas and oceans and runs the hugely popular citizen science survey, the Great British Beach Clean, every year.
The thought-provoking campaign is not designed to let people off the hook when they forget their re-usable items, but to encourage societal and behavioural change in reminding people not to buy single-use plastic every day if they can avoid it.
MCS Director of Fundraising and Marketing, Mike Crossley said: “This is our swear box for the oceans. We want to help change people’s habits. We think that asking people for a small donation when they’re feeling guilty will help them remember the next time they leave home.”
“We want people to ditch single-use plastic so that it doesn’t end up littering our beaches and polluting our waterways. We want people to remember their re-usable mug when they buy their morning coffee, to carry their water bottle with them rather than buying a single-use plastic bottle for those thirsty moments, and to remember their tote bag when they buy their groceries.
“What better way to get us all to remember the cost to the environment of unnecessary plastic, than by making us think through our purses and wallets. We all feel a bit guilty when we forget our re-usable bags, bottles and mugs, but we are all human – even the most committed of us slip up sometimes.”
MCS has run a series of highly successful campaigns in recent years which have led to policy changes by governments across the UK. The charity called for a plastic bag charge to discourage single-use plastic bag usage and led calls for a money-back recycling system – known as a Deposit Return Scheme (DRS) – for glass and plastic drinks bottles and cans which is being introduced in Scotland and is currently under consideration in England, Wales and Northern Ireland.
Jon Peppiatt, Chairman at BBH, said: “We have been very happy to give our time to help MCS with this campaign. It’s such an important issue that I believe we all care about but we need to do more, hopefully this work will help change some behaviours and make a difference.”
Crossley added: “As a charity, we and our volunteers dedicate our time to cleaning up and protecting our beaches, seas and wildlife. We hope our campaign will have an impact on people’s behaviour in a way which will have a lasting impact and at the same time will allow us to continue our work through valuable donations.”
For more information about the Marine Conservation Society please visit their website by clicking here.
The Ocean Cleanup, the global non-profit project, has removed a verified all-time total of ten million kilograms (22 million lbs.) of trash from oceans and rivers around the world – approximately the same weight as the Eiffel Tower.
To complete its mission of ridding the oceans of plastic, The Ocean Cleanup uses a dual strategy: cleaning up the Great Pacific Garbage Patch (GPGP) to remove the plastic already afloat in the oceans, while stopping the flow of plastic from the world’s most polluting rivers.
Through cleaning operations in the GPGP and in rivers in eight countries, the cumulative total of trash removed has now surpassed ten million kilograms. This milestone demonstrates the acceleration of The Ocean Cleanup’s impact, while underlining the astonishing scale of the plastic pollution problem and the need for continued support and action.
While encouraging for the mission, this milestone is only a staging point: millions more tons of plastic still pollute our oceans and The Ocean Cleanup intends to continue learning, improving and innovating to solve this global catastrophe.
This announcement comes as governments from around the world meet to continue negotiations to develop a new legally binding instrument to end plastic pollution at INC4 in Ottawa, Canada. Representatives of The Ocean Cleanup will be in attendance and the organization will be urging decision-makers to collaborate towards a comprehensive and ambitious global treaty which addresses plastic at all stages of its life cycle and in all marine environments worldwide, including in areas beyond national jurisdiction.
It is encouraging to see that the need for remediation is reflected in the various options for potential treaty provisions. It is essential that the final treaty contains clear targets for the remediation of legacy plastic pollution, and reduction of riverine plastic emissions.
Tackling plastic pollution requires innovative and impactful solutions. The treaty should therefore incentivize the innovation ecosystem by fostering innovations that make maximal use of data, technology and scientific knowledge – such as those designed and deployed by The Ocean Cleanup.
‘After many tough years of trial and error, it’s amazing to see our work is starting to pay off – and I am proud of the team who has brought us to this point.’ said Boyan Slat, Founder and CEO of The Ocean Cleanup. ‘While we still have a long way to go, our recent successes fill us with renewed confidence that the oceans can be cleaned.’
The Ocean Cleanup was founded in 2013 and captured its first plastic in 2019, with the first confirmed catch in the GPGP coming soon after the deployment of Interceptor 001 in Jakarta, Indonesia. After surpassing one million kilograms of trash removed in early 2022, the non-profit project has since progressed to the third iteration of its GPGP cleaning solution, known as System 03, and a network of Interceptors currently covering rivers in eight countries, with more deployments set for 2024.
About The Ocean Cleanup
The Ocean Cleanup is an international non-profit organization that develops and scales technologies to rid the world’s oceans of plastic. They aim to achieve this goal through a dual strategy: stemming the inflow via rivers and cleaning up the legacy plastic that has already accumulated in the ocean. For the latter, The Ocean Cleanup develops large-scale systems to efficiently concentrate the plastic for periodic removal. This plastic is tracked and traced through DNV’s chain of custody model to certify claims of origin when recycling it into new products. To curb the tide via rivers, The Ocean Cleanup has developed Interceptor™ solutions to halt and extract riverine plastic before it reaches the ocean. Founded in 2013 by Boyan Slat, The Ocean Cleanup now employs a broadly multi-disciplined team of approximately 140. The foundation is headquartered in Rotterdam, the Netherlands.
For more information, visit: theoceancleanup.com and follow @theoceancleanup on social media.
Marine Life & Conservation
Steve Backshall to headline Shark Trust’s flagship event: For the Love of Sharks
Join a host of amazing, shark loving, speakers including Steve Backshall and the Shark Trust team for an evening celebrating shark conservation at the Royal Geographical Society in London this November.
Date: 29th November 2024
Time: 6-10pm
Location: Royal Geographical Society, London
Tickets: https://www.sharktrust.org/Event/flos24
The event will be a celebration of all things shark. Those lucky enough to get hold of tickets will hear from engaging guest speakers with a passion for sharks.
The line-up includes (*subject to change if unforeseen circumstances arise)
Steve Backshall: One of television’s busiest presenters, BAFTA award-winning wildlife expert Steve has been passionate about the wild world ever since he was young.
Steve’s impressive TV career has taken him all around the world, investigating a wide array of species and environments. Steve has filmed over 100 hours of children’s wildlife programmes with the BAFTA award winning Deadly 60 franchise and recently, with Sky Nature, for his new series ‘Whale with Steve Backshall’. He has been a patron for the Shark Trust for 10 years.
Simon Rogerson: is a photojournalist specialising in natural history, diving and the sea.
He is editor of SCUBA magazine, the official journal of the British Sub-Aqua Club. Simon started his career as a crime reporter but gravitated towards his ‘less depressing’ interest in underwater exploration, joining the staff of DIVE magazine in 1999. In 2005 he was named ‘Editor of the Year’ in the PPA’s Independent Publishing Awards. Simon also works as a freelance writer, contributing frequently to the Sunday Times and Telegraph, in addition to BBC Wildlife, Esquire, and a host of international diving magazines. He is the author of a book, Dive Red Sea, published by Ultimate Sports. Now based in Berkshire, Simon has been a Patron of the Shark Trust for 20 years.
More speakers to be announced soon. Head to the Shark Trust website to learn more.
The evening will also allow guests the final chance to see the Oceanic 31, shark art exhibition. Some of the artwork will be auctioned/raffled at the event, while the rest will be auctioned online to raise money for the Shark Trust Oceanic Programme.
For the Love of Sharks is an evening with something for everyone who is interested and fascinated by sharks. Join the Shark Trust, their Patrons, Trustees and Staff, along with a host of supporters for this celebration of shark conservation.
For more information or to buy a ticket: https://www.sharktrust.org/Event/flos24
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