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Marine Life & Conservation

Virgin Pure partners with PADI Aware Foundation to highlight plastic waste threat

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To help hammer home the severity of the issues of plastic pollution home water filtration system, Virgin Pure – which has made it a mission to reduce the number of single use plastic bottles we consume in the UK – has partnered with marine conservation charity, PADI AWARE Foundation, to reimagine four classic fish recipes as they might be in 2050, by including one incongruous ingredient: plastic.

Imagine tucking into a hearty portion of fish and chips, or a comforting fish pie, but instead of eating fish, you’re confronted with dirty, discarded plastic. The starkly damning image of whole fish replaced by plastic waste could well be a reality by 2050, when research predicts there will be more plastic than fish in our oceans. It may seem an extreme image, but it is already happening, albeit invisibly; studies continue to reveal how much we consume in the form of microplastics in our food and water.

The average Londoner still buys more than three SUP water bottles every week, an eye-watering 175 bottles every year per person. In total, some 7.7 billion plastic bottles are bought across the UK each year, resulting in substantial amounts of single-use plastic waste.

Data from PADI AWARE Foundation, which works with scuba divers across the world to remove plastic waste from the seas, also reveals there are over 8 million pieces of plastic entering the ocean each day; it estimates that there are 46,000 pieces of plastic in the ocean for every square mile, with the majority (80%) of that plastic coming from the land.

Virgin Pure has recreated four recipes as a wake-up call to all bottled water buyers: Golden Beer-Battered Fish with Chips, a seafood Linguine, a traditional Fish Pie and a Seafood Paella to the same quality standard but with one additional standout ingredient replacing the majority of the seafood in each: plastic. All the plastic used in the dishes has been retrieved from the ocean by PADI Aware Foundation, meaning it’s the exact plastic rubbish that’s being dumped into the world’s oceans which causes serious issues for marine animals and the environment.

These plastics are not only ingested by animal life, but through the water we drink and the food we eat. In fact, researchers believe that between 10 and 30% of fish in any sample will be contaminated with microplastics.

Tom Stazicker, CEO of Virgin Pure, comments: “None of us want to be consuming plastic, visible or not. Our products filter out harmful substances like chlorine, rust and microplastics that are commonly found in regular tap water, giving a better reason than ever before for people to stop buying bottled water. We’re delighted to be supporting the work that PADI AWARE Foundation does by partnering them, and proud to be able to offer a solution for those who want to kick the plastic bottle habit for good.”

Danna Moore, Global Director, PADI AWARE Foundation adds: “We hope this campaign helps bring to life just how severe the problem is, and encourages people to do better, get involved in ocean conservation and cut down on single-use plastic bottles. Whether you are a certified diver, a fisherman or a small child building a sandcastle at the local beach, the declining health of the oceans affects us all.”

One of the benefits of Virgin Pure is that it provides clean tasting, filtered drinking water on tap, making it that much easier to stop buying bottled water altogether. The devices also filter out microplastics from tap water, the same microplastics that are also commonly found in fish and other seafood.

To donate to PADI Aware Foundation, visit: https://netdonor.net/page/81717/donate/1

Marine Life & Conservation

Jeff chats to… Joanna Ruxton MBE, filmmaker and conservationist, about her life and work (Watch Video)

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“If you really care about our oceans and ultimately the planet on which we all live then do listen to what Jo Ruxton has to say about how we need to act now if we are to stop and reverse this destructive global trend we have created for ourselves and all other life.”

Jeff Goodman

In this exclusive Zoom interview, Jeff Goodman, Scubaverse Editor-at-Large, chats to Joanna Ruxton MBE, film maker and conservationist, about her life and work, ‘A Plastic Ocean’ (Netflix) and her new project Ocean Generation.

Jo graduated from London University with a degree in Marine Science.  She started the first marine programme for WWF in Hong Kong, where she raised her family, and was a key advocate for the establishment of the first marine parks there.

She returned to live in the UK and was a Producer at the BBC Natural History Unit and a lead member of the BBC’s diving team, producing and directing underwater sequences since the first days of filming on Blue Planet.

Disappointed in the lack of conservation messages in BBC films, she left in 2008 to work independently to produce, A Plastic Ocean, (Netflix).  She founded the charity, Ocean Generation (formerly Plastic Oceans).

She lives in Cornwall close to her daughters and their families and when not diving on location she enjoys cold-water sea swimming, whatever the season.  Jo was awarded an MBE in the 2022 New Year’s Honours for services to marine conservation.

About Ocean Generation | UK Charity No. 1139843

Ocean Generation is an inclusive global movement that exists to restore a sustainable relationship between humanity and the Ocean.

Founded in 2009, the charity was established initially to support the production and message of our award-winning documentary feature, ‘A Plastic Ocean’, named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.

No ordinary NGO, Ocean Generation combines the disruptive energy of a youth collective with years of experience in storytelling through science and film.

Find out more at www.oceangeneration.org


Rather listen to a podcast? Listen to the audio HERE on the new Scubaverse podcast channel at Anchor FM.

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Marine Life & Conservation

Incredible underwater Cornish adventure awaits 400 lucky teens

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An education programme and competition, set to change the lives of 400 teenagers has launched to bring the crucial message of marine conservation to the heart of secondary school pupils nationwide.

DIVE PROJECT CORNWALL in conjunction with PADI the world’s largest ocean exploration and diver organisation, believe it is every young person’s right to experience the ocean and that educating children about the wonders of the planet’s marine environment, the crucial part it plays in our existence and that of all ocean life, will help safeguard our seas for future generations.

Dive Project Cornwall has launched the ambitious project to educate hundreds of thousands of young people by delivering an education programme directly into schools across the UK, in partnership with the Marine Conservation Society. Their mission is to raise awareness of the importance of the planet’s marine environment and its vital role in our very own existence.​

At the heart of Dive Project Cornwall is a nationwide competition which will invite pupils to design and document a marine creature using recyclable plastics.

Open to all secondary schools, 400 lucky teenagers will win the experience of a lifetime: a 6-day, life-changing trip to Cornwall where they will learn to scuba dive at a PADI Dive Centre, enjoy outdoor adventures, take up beach-related activities and attend presentations from leading marine industry experts.

This will encourage teenagers to become PADI Open Water Divers and PADI Torchbearers – ocean influencers who positively engage, inspire and motivate the next generation to save our planet.

Registration closes in mid-April and a panel of judges will select the winners on 30th May. The judging panel confirmed to date includes: Emma Samuelsson, Regional Manager, PADI, EMEA; Kim Conchie, Deputy Lieutenant of Cornwall; Malcolm Bell MBE, Head of Tourism at Visit Cornwall; Trevor Osborne, Chairman, The Trevor Osborne Property Group; Paul Strike, Founder & Director, Fourth Element; and Hannah Tapping, Editor, Cornwall Living & Drift.

Emma Samuelsson, Regional Manager, PADI, EMEA, tells us: “PADI is delighted to partner with Dive Project Cornwall to provide the 400 winning students with PADI Open Water Diver eLearning. PADI Dive Centres in Cornwall will work with the students to complete their in-water training and PADI certification. Scuba diving opens up the underwater world for young people and helps them to develop an understanding and appreciation for it, inspiring them to want to explore and protect it.”

This truly immersive experience will take teens from classroom to shoreline and beyond; from an on-site training pool to taking their first steps in discovering the wonders of life underwater in the ocean, igniting their imaginations to join the Ocean Conservation movement.

Many of these children will never have had the opportunity to experience the ocean close at hand. They will leave this residential course, delivered in the breath-taking environment of the Lizard in Cornwall, based at Porthkerris as PADI qualified open water divers, ready to spread the word as ocean influencers.

Find out more and register for the competition at www.diveprojectcornwall.co.uk/the-competition

Image credit: Jake Tims

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Situated in Naama Bay, this 4-star hotel offers air-conditioned rooms with a balcony or terrace overlooking the landscaped pool area or Naama Bay. A free shuttle to its waterpark and private beach are provided at specified times.

The resort has 3 bars and an in-house restaurant serving local and international dishes. Guests can also enjoy traditional shisha, and room service is available.

The beach and Naama Bay’s nightlife, restaurants, and shops are within walking distance.

WAS £895pp / NOW from just £760 per person based on sharing a twin room including:

  • Direct flights from Gatwick to Sharm el Sheikh with 15kgs baggage
  • 7 nights in Mountain View room
  • All Inclusive meal plan
  • 5 days’ local reef day boat diving, guide, 12ltr tank & weights

*Marine Park fees payable locally

Other departure airports available at a supplement.

Booking deadline: Subject to availability – alternative dates available.

Call Diverse Travel on 01473 852002 or email info@diversetravel.co.uk.

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