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Supermarket support helps marine charity clean up rivers as well as beaches

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20 river cleans planned as part of Marine Conservation Society and Waitrose partnership

The UK’s leading marine charity, the Marine Conservation Society (MCS), will be cleaning up river banks and recording the litter found for the first time, thanks to the support of one of the country’s leading supermarkets. MCS has been working with Waitrose since last summer on the Waitrose Beach and River Clean-up series. So far, almost 700 beach cleans have taken place involving over 10,000 volunteers. Now, the charity is about to launch a series of 20 river cleans using a similar recording system it uses at its beach cleans. MCS will be joining forces with leading waterways charity Thames21 in a pilot project to investigate the link between river and marine litter.

Waitrose has donated £500,000 from its carrier bag funds to MCS allowing the charity to put on more clean-ups and mobilise larger numbers of volunteers than ever before in the fight back against the rising tide of plastic litter on our beaches and now in rivers, too. The cleans will be delivered with Thames 21, who work with communities to shape and deliver sustainable environmental change for rivers, with the ultimate vision of putting healthy rivers at the heart of community life. Rivers are being harmed by a variety of different pollutants, including large amounts of plastic. The litter found in the UK’s rivers eventually ends up in our coastal waters. MCS says that recording the types of litter found in certain tributaries of the country’s most iconic river – the Thames – will give the charity a more complete picture of source to sea journey of litter.

Lauren Eyles, MCS Beachwatch Manager says the introduction of river cleans will support the growth of the MCS’ beach clean programme, which leads the way in collecting coastal litter data:

These cleans, along the Thames corridor this spring and summer as part of our Waitrose Beach and River Clean project funded by Waitrose, will give us a greater opportunity to increase our understanding of the link between inland behaviour and litter on our beaches. We think it will have a positive impact on individual behaviour of Waitrose staff, customers who will be encouraged to take part along with the wider public.

The charity will be collating the data it collects from the 20 planned events and using it as a pilot study to look at comparisons with beach litter data. We already know that 80% of ocean plastic comes from landfill and enters the sea via our rivers. MCS will be collaborating with Thames21 at sites including Maidenhead, Thame, Staines and Reading.

Rivers are undeniably a conduit for plastic and other litter to enter the marine environment, yet we need to better understand how this is happening,” said Debbie Leach, CEO of Thames21. “Once the relationship between how litter moves from the land into our rivers and seas is more deeply understood, we can then identify ways to prevent it. Thanks to data collected from our Thames River Watch citizen science programme, we are already documenting the scale of the problem on the Thames. Last year, we found 4500 wet wipes in just one spot of the Thames foreshore in a single day, making it the highest number of wet wipes ever recorded in one place. By collaborating with MCS, we are building a clearer picture on the links between river litter and marine litter and collectively helping to solve one of the most pressing issues our rivers and oceans face today.”

Tor Harris, Head of Responsible Sourcing and Sustainability at Waitrose, said: “Supporting the Marine Conservation Society’s beach and river cleans is one of many ways we are trying to help the environmentWe’ve committed to making all our own-label packaging widely recyclable (using the widely recycled logo), reusable or home compostable by 2025. From September 2018 we will also stop selling packs of plastic straws. We were the first supermarket to stop selling products containing microbeads and exclusively sell paper-stem cotton buds. We’re excited for as many people as possible to join us in cleaning our local rivers to improve them for wildlife and all of us.”

The first river clean up in the Waitrose Beach and River Clean-up series will take place at Totteridge in the London Borough of Barnet on Wednesday 21st February at 11am. Led by Thames21, volunteers can help clean up the Dollis Brook, which leads to the River Thames via the River Brent.

To register and find out about all 20 river cleans visit – www.mcsuk.org/beachwatch/events

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BTM Travel: Your Gateway to Unforgettable Dive Adventures

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dive travel

Who We Are

BTM Travel is a boutique dive travel agency based in Munich, Germany, led by a passionate team of seasoned diving professionals.

  • Marcel Wilpernig, our founder, has explored nearly every corner of the underwater world and brings over a decade of experience in the diving industry.
  • Tim De Deygere, our product manager, made the bold leap from a successful law career to follow his true passion—diving.
  • Simona Hlavova is the backbone of BTM Travel, ensuring smooth operations with her expertise in administration and sales.

While a significant portion of our clientele comes from Germany, our reach extends globally—from Bangladesh to California. BTM Travel is closely connected to Behind the Mask, an underwater videography network that inspires us to bring divers to the world’s most breathtaking ocean destinations.

dive travel


What We Do

BTM Travel specializes in group diving adventures and tailored big animal experiences:

  • Group Travel: We organize intimate trips to premier dive spots, led by expert photographers or wildlife guides for an unforgettable adventure. The vibe? Laid-back and adrenaline-filled.
  • Tailor-Made Trips: For seasoned divers, we craft bespoke itineraries, offering insider tips on where to go, when to go, and what to expect. Our expertise ensures realistic expectations and unforgettable experiences.

Our focus lies on big animal diving, delivering the thrill of encounters with marine giants. While we love macro and reef diving, we know our true strength lies in providing high-octane experiences for adventurers.


What Makes Us Different

We take a fresh look at traditional diving industry practices, challenging outdated habits to better serve modern-day customers.

  • Authenticity First: We only recommend destinations we trust, avoiding overselling places that don’t offer great value or quality.
  • Heartfelt Advice: Our honest approach resonates with clients, building lasting relationships and unforgettable journeys.

dive travel


Our Mission

Helping divers explore the places we love is not just our job—it’s our passion. Our goal is to remain small, authentic, and dedicated to delivering exceptional dive travel experiences.


Find Out More

For more information about itineraries, destinations, and bespoke dive adventures, contact BTM Travel:

Email: marcel@behind-the-mask.com

Call: +49 (0) 176 55771225

Website: www.behind-the-mask.com/group-trips

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Dive into Adventure: Limited Space Available for January Socorro Liveaboard Trip with Oyster Diving

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Socorro Giant Mantas, Sharks and Dolphins – 8-16th January 2025

Oyster Diving is offering an unforgettable opportunity to experience one of the world’s most extraordinary dive destinations – Socorro Island. With only one male space left for this January’s liveaboard adventure, divers are invited to join an exclusive trip to explore the waters of Socorro, renowned for its remarkable marine life and incredible dive experiences.

Unmatched Diving in Socorro

Socorro is home to a unique population of giant oceanic mantas that actively seek interaction with divers and snorkelers, making it one of the best places in the world to encounter these majestic creatures. But the adventure doesn’t stop there – the waters surrounding Socorro are also teeming with marine life, including schooling hammerheads and silky sharks, over 10 other species of sharks, playful bottlenose dolphins that love to interact with divers, large schools of pelagic fish, and, during the season, humpback whales.

Luxury Aboard the Nautilus Belle Amie

Diving in such an extraordinary location is made even more special by the Nautilus Belle Amie. Launched in 2015, this modern, spacious liveaboard yacht is designed with divers in mind, ensuring comfort and luxury throughout the trip. The boat offers various suite options, including twin rooms and superior double suites, all with the ambiance of a boutique hotel. Divers will spend 8 days aboard the Belle Amie, with all meals, guided dives, and soft drinks included.

Pricing and Availability

This exclusive Socorro liveaboard trip is available for the following prices:

  • Twin Room (2 people sharing a Stateroom): £3360 per person
  • Superior Double Suite (2 people sharing): £3860 per person

Both prices include Socorro Island fees. A port fee of $35 is payable upon arrival.

Additional Costs:

  • Return economy flights: Approx. £1,000 – £1,300 per person (prices confirmed prior to booking)
  • One night hotel B&B accommodation before the liveaboard: Approx. £100 per person

Book Now

With only one spot left, this opportunity to explore Socorro’s spectacular underwater world is sure to fill up fast. Interested divers are encouraged to get in touch with Oyster Diving Holidays to secure their place today.

For more information and bookings, please contact:

Oyster Diving Holidays
Phone: 0800 699 0243
Email: info@oysterdiving.com

Don’t miss your chance to dive with mantas, sharks, dolphins, and humpbacks in one of the world’s most pristine marine environments!

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