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Southern Tide and Beneath the Waves partner to create a Sustainable Future

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Southern Tide, premier apparel brand and authoritative voice of coastal style, has announced a global partnership with non-profit marine conservation and research organization, Beneath the Waves. With 2020 marking the start of a critical decade for safeguarding the oceans, the partnership marks Southern Tide as the official apparel partner for Beneath the Waves.

The relationship between Southern Tide and Beneath the Waves has evolved organically, as both brands have our coasts embedded into their DNA. Beneath the Waves’ mission is to use cutting-edge science to improve coastal sustainability and ocean health. The partnership will focus on research up and down the Atlantic coast, with the goal of catalyzing change for oceans and inspiring conservation through content development, immersive research activities, and a collaboration collection launching on May 20th, followed by a more extensive collection launching Spring ’21, both with a give-back component.

Recent work by Beneath the Waves researchers, published in leading scientific journals Science and Nature, demonstrated the need to create large marine protected areas to conserve threatened species like sharks, which are imperiled worldwide. The ocean provides important services to humanity such as food security, jobs, and oxygen, and coastlines are a critical buffer protecting coastal areas from storm surge. Protected areas allow for population recovery, which can also improve fisheries, tourism, and other socioeconomic and sustainability activities.

Southern Tide has strived to positively impact coastal and marine conservation since our inception. We are proud to truly be doing the work that we believe is at the core of our brand. Southern Tide would not be a brand without the preservation of our coasts – and we consider this the purest part of our DNA. We could not be happier to be partnering with Dr. Austin Gallagher and Beneath the Waves in our efforts to continue this great responsibility,” said Christopher Heyn, Southern Tide CEO.

When partnering with Beneath the Waves, Southern Tide found Beneath the Waves’ content creation was one of the most valuable assets in building awareness. By combining authentic, impactful, and exciting research with curated content, Beneath the Waves has fostered a community of socially responsible members aligning with Southern Tide’s adventure-driven fanbase. In support, Southern Tide will be launching a social media sharing program #99percentseries.

Beneath the Waves is devoted to using science to protect the ocean, its most threatened species such as sharks, and is working toward a shared global vision for 30% of our oceans protected by 2030. Their three-pronged approach includes a focus on marine protected areas, deep-sea conservation, and coastal sustainability.

We’re incredibly excited about the partnership with Southern Tide, which comes at such a pivotal point for the future of our oceans. Since founding the organization, we’ve strived to create a platform for change, one that would – in addition to doing impactful conservation work – be a hub for technology, content, and an opportunity for engaging with innovative brands. The Southern Tide partnership exemplifies this vision, and is a great example of how science, business, and marketing can work together authentically, for positive outcomes across the board,” said Dr. Austin Gallagher, CEO of Beneath the Waves.

For additional information on Southern Tide click here.

To learn more about Beneath the Waves, click here.

Jeff is a multiple award winning, freelance TV cameraman/film maker and author. Having made both terrestrial and marine films, it is the world's oceans and their conservation that hold his passion with over 10.000 dives in his career. Having filmed for international television companies around the world and author of two books on underwater filming, Jeff is Author/Programme Specialist for the 'Underwater Action Camera' course for the RAID training agency. Jeff has experienced the rapid advances in technology for diving as well as camera equipment and has also experienced much of our planet’s marine life, witnessing, first hand, many of the changes that have occurred to the wildlife and environment during that time. Jeff runs bespoke underwater video and editing workshops for the complete beginner up to the budding professional.

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GEAR REVIEW: JOBY SeaPal Underwater Housing for iPhone and Samsung Galaxy (Watch Video)

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JOBY SeaPal

In a video shot exclusively for Scubaverse.com, Jeff Goodman reviews the JOBY SeaPal underwater housing for iPhone and Samsung Galaxy phones.

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Four opportunities to go pro in 2024 with Dive Friends Bonaire

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idc

Dive Friends teaches the Instructor Development Course (IDC) several times a year to students who are eager to share their passion for diving with the world.

Dive Friends is known for the personal approach throughout the course. Their in-house course director will lead the students through every essential step, mentoring them to achieve their fullest potential as a dive instructor.

Applications for the following IDC start dates are now open:

  • 12 April
  • 5 July,
  • 20 September
  • 29 November

Partnership with Casita Palma

If the student opts for the IDC-Deluxe or IDC-Supreme package, their accommodation will be arranged for them at Casita Palma. This small and quiet resort is within walking distance from Dive Friends Bonaire’s main dive shop location and has everything you need to relax after an intense day of IDC training. Breakfast is included, so the student will always be fuelled and ready for their day.

Contact Dive Friends Bonaire’s Course Director Eddy for more information: coursedirector@divefriendsbonaire.com.

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