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Marine Life & Conservation

Southern Tide and Beneath the Waves partner to create a Sustainable Future

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Southern Tide, premier apparel brand and authoritative voice of coastal style, has announced a global partnership with non-profit marine conservation and research organization, Beneath the Waves. With 2020 marking the start of a critical decade for safeguarding the oceans, the partnership marks Southern Tide as the official apparel partner for Beneath the Waves.

https://www.youtube.com/watch?v=0x-cZmipBKk

The relationship between Southern Tide and Beneath the Waves has evolved organically, as both brands have our coasts embedded into their DNA. Beneath the Waves’ mission is to use cutting-edge science to improve coastal sustainability and ocean health. The partnership will focus on research up and down the Atlantic coast, with the goal of catalyzing change for oceans and inspiring conservation through content development, immersive research activities, and a collaboration collection launching on May 20th, followed by a more extensive collection launching Spring ’21, both with a give-back component.

Recent work by Beneath the Waves researchers, published in leading scientific journals Science and Nature, demonstrated the need to create large marine protected areas to conserve threatened species like sharks, which are imperiled worldwide. The ocean provides important services to humanity such as food security, jobs, and oxygen, and coastlines are a critical buffer protecting coastal areas from storm surge. Protected areas allow for population recovery, which can also improve fisheries, tourism, and other socioeconomic and sustainability activities.

Southern Tide has strived to positively impact coastal and marine conservation since our inception. We are proud to truly be doing the work that we believe is at the core of our brand. Southern Tide would not be a brand without the preservation of our coasts – and we consider this the purest part of our DNA. We could not be happier to be partnering with Dr. Austin Gallagher and Beneath the Waves in our efforts to continue this great responsibility,” said Christopher Heyn, Southern Tide CEO.

When partnering with Beneath the Waves, Southern Tide found Beneath the Waves’ content creation was one of the most valuable assets in building awareness. By combining authentic, impactful, and exciting research with curated content, Beneath the Waves has fostered a community of socially responsible members aligning with Southern Tide’s adventure-driven fanbase. In support, Southern Tide will be launching a social media sharing program #99percentseries.

Beneath the Waves is devoted to using science to protect the ocean, its most threatened species such as sharks, and is working toward a shared global vision for 30% of our oceans protected by 2030. Their three-pronged approach includes a focus on marine protected areas, deep-sea conservation, and coastal sustainability.

We’re incredibly excited about the partnership with Southern Tide, which comes at such a pivotal point for the future of our oceans. Since founding the organization, we’ve strived to create a platform for change, one that would – in addition to doing impactful conservation work – be a hub for technology, content, and an opportunity for engaging with innovative brands. The Southern Tide partnership exemplifies this vision, and is a great example of how science, business, and marketing can work together authentically, for positive outcomes across the board,” said Dr. Austin Gallagher, CEO of Beneath the Waves.

For additional information on Southern Tide click here.

To learn more about Beneath the Waves, click here.

Jeff Goodman is the Editor-at-Large for Scubaverse.com with responsibility for conservation and underwater videography. Jeff is an award-winning TV wildlife and underwater cameraman and film maker who lives in Cornwall, UK. With over 10,000 dives to his credit he has dived in many different environments around the world.

Marine Life & Conservation

Jeff chats to… Brendon Sing, Director of Shark Guardian (Watch Video)

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In this exclusive Zoom interview, Jeff Goodman, Scubaverse Editor-at-Large, chats to Brendon Sing, Director of Shark Guardian, a UK Charity working for shark and marine conservation worldwide.

Brendon Sing is from South Africa and has been diving and researching sharks for over 25 years. Whilst achieving the highest qualifications in the scuba diving industry, he has been leading participants on shark diving expeditions from Africa to Asia with a strong focus on conservation, education and research. Together with his wife Liz, Brendon created Shark Guardian as a UK Charity in 2013. His goal is to inspire everyone worldwide to protect sharks – our ocean guardians. Shark Guardian has four main operational arms including (1) Conservation activities and campaigns, (2) educational programs and developing materials, (3) Research through citizen science and (4) shark diving expeditions.

Find out more at www.sharkguardian.org.


Rather listen to a podcast? Listen to the audio HERE on the new Scubaverse podcast channel at Anchor FM.

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Marine Life & Conservation

Australia plans to create world’s next two big marine parks

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The Australian Government has announced plans to establish two new marine parks around Australia’s spectacular Christmas and Cocos (Keeling) Islands!

These will be the world’s next big marine parks, providing crucial protection to globally significant marine life in an area twice the size of the Great Barrier Reef Marine Park.

Christmas Island and the Cocos (Keeling) Islands are uniquely Australian and globally significant – there’s nowhere like them on Earth.

Most famous for its annual red crab migration, Christmas Island is one of David Attenborough’s 10 natural wonders of the world. Its thriving rainforests, deserted beaches and fringing reef provide a haven for unique and rare seabirds, land crabs and marine life.

The Cocos (Keeling) Islands are Australia’s best-kept secret – our unspoiled tropical island paradise! Sitting at the top of an ancient sea mountain encircling a beautiful tropical lagoon, their azure waters are home to an incredible array of diverse marine life including tropical fish, corals, turtles, manta rays and dolphins.

Located thousands of kilometres north-west from Perth, in the vast Indian Ocean, there are few comparable unspoiled tropical island environments left in the world.

Creating world-class marine parks will provide crucial protection for a wealth of marine life, make a significant global contribution to the health of our oceans, and bring much-needed benefits to the people of Christmas and Cocos (Keeling) Islands.

It’s essential that the government embraces and respects the aspirations of the island communities, working collaboratively with them to co-design these marine parks. Healthy oceans and sustainable fishing are central to the local communities’ way of life, their culture and their livelihoods.

Help Save Our Marine Life Australia grow the movement to support these new marine parks for Christmas and Cocos – Australia’s Indian Ocean Territories – by spreading the word on Facebook.

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Explore the amazing triangle of Red Sea Reefs - The Brothers, Daedalus and Elphinstone on board the brand new liveaboard Big Blue.  With an option to add on a week at Roots Red Sea before or after. 

Strong currents and deep blue water are the catalysts that bring the pelagic species flocking to these reefs. The reefs themselves provide exquisite homes for a multitude of marine life.  The wafting soft corals are adorned with thousands of colourful fish. The gorgonian fans and hard corals provide magnificent back drops, all being patrolled by the reef’s predatory species.

£1475 per person based on double occupancy.  Soft all inclusive board basis, buffet meals with snacks, tea and coffee always available.  Add a week on at Roots Red Sea Resort before or after the liveaboard for just £725pp.  Flights and transfers are included.  See our brochure linked above for the full itinerary.

This trip will be hosted by The Scuba Place.  Come Dive with Us!

Call 020 3515 9955 or email john@thescubaplace.co.uk

www.thescubaplace.co.uk

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