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Seafood app wins gold award

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Good Fish Guide App that helps makes sustainable fish choices simple gets design award

The Marine Conservation Society’s (MCS) Good Fish Guide app is a 2016 Gold winner in the prestigious London Design Awards, which recognise creativity and leading design across a range of categories.

The Good Fish Guide app aims to help consumers make environmentally sound seafood choices by listing fish alongside their MCS Fish to Eat or Fish to Avoid rating – red, green or amber (eat only occasionally).

With funding from the UK’s largest food and support services firm, Compass Group UK and Ireland, MCS worked with Brighton-based Brightec, a mobile app development company to build a version of their web based and paper pocket guide.

The brief was to create an App that would help customers make informed decisions when choosing fish at a restaurant, or at the fish counter in the local supermarket. The App would need to interact with a large and complex dataset but still look like a simple, user-friendly, ethical ‘pocket guide’ consumer app.

Andy Ferrett, Managing Director of Brightec, said: “It is always our pleasure to work with value driven organisations such as the Marine Conservation Society. We believe the ‘Good Fish Guide’ app is not just an excellent iOS & Android app but also an important tool in the fight for sustainability.”

Richard Harrington, MCS Head of Communications said: “There’s so much to choosing sustainable fish than just ratings. The Brightec-produced App boasts regular contributions of new seafood recipes from top chefs and celebrities which are displayed so the fish chosen are always in season and rated 1-3. There’s also a size guide to help people spot immature fish that are being sold before they’ve had a chance to breed. And information on labelling will help you identify the best eco-labels for fish and the information retailers and fishmongers need to be supplying to allow consumers to make informed choices. We’re delighted how the app looks and are thrilled that as developers, Brightec have been recognised.”

The App uses a simple traffic light system providing users with an at-a-glance guide to which fish species are at risk and should be avoided – based on present fish sustainability. Diners can also find restaurants that claim to have great sustainable credentials on an easy to use map where MCS reveals what they think about the eatery’s sustainability along with a rating from Fish2fork, the sustainable seafood restaurant ratings website.

Duncan Gray, Head of Corporate Responsibility at Compass Group UK & Ireland, said: “When it comes to seafood we know that a great dish must be both delicious and sustainable. We promise not to serve fish from the MSC fish to avoid list and buy more sustainable seafood every year. Funding this app will help keep consumers informed about how to eat great seafood ethically and we’re delighted to have been able to help support it.”

MCS sustainable seafood work is supported by players of People’s Postcode Lottery. Clara Govier, Head of Charities at People’s Postcode Lottery said “It is great to see a whole range of new resources giving people the power to make their own choices on which seafood to eat. The Good Fish Guide App is really exciting, giving instant advice on what to eat and how to cook it, whether you’re shopping for the family in the supermarket or looking for a place to eat out. I’m delighted that players of People’s Postcode Lottery are able to support this initiative.”

The app has received praise from all quarters, including the influential Creative Review.

The Good Fish Guide App is free on both iphone and android at www.goodfishguide.org.

Find out more about the Marine Conservation Society at www.mcsuk.org.

Gear Reviews

Gear Review: SurfEars 3.0

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Back in 2019 I was at a really low ebb. I had just been told that I could not dive anymore due to recurrent ear infections causing perforations that eventually would lead to permanent damage. I got home from the hospital, slumped on the sofa, and the phone rang. It was Steve Warren from INON UK and I told him my woes. Don’t give up yet, he told me, I think I have just the people to help – SurfEars.

I tried to argue that wearing ear plugs whilst diving was not safe. What about equalization? But he stopped me in my tracks and said that these would work, he had tried them already on several dives. Could this be the answer that would save my diving career and allow me to continue my passion? Well the short answer is yes!

I wrote a review back then which you can read here: https://www.scubaverse.com/gear-review-surfears/

However, I am not sure that I stressed enough at the time that these earplugs saved me. They allowed me to dive, swim and snorkel in the ocean, and I have not had an ear infection since.

Recently the team at SurfEars sent me the latest design – SurfEars 3.0 – to try out. The earplugs come in a really handy pod that I clip to my BCD so that I do not forget them. They come with a range of plug sizes so you can customise them for a perfect fit. The ‘wing’ tucks into your ear, holding the earplug securely, so you feel they will be secure even when rolling or striding off the boat into the water. You can even use them even when putting on a hood in cold water.

The SurfEars allow you to still be able to hear clearly, as they allow air and sound to travel through, and just prevent water ingress, so safety in hearing instructions from the boat or your buddy is not compromised.

I find that wearing them has not only completely stopped any ear infections, but also makes equalization easier too. They are so comfortable that I never really notice that they are in.

If you suffer from ear infections from diving, then do give these a try. They are the first thing on my packing list now!

For more information visit https://surfears.com/

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Top Diving Destinations #5 – The Coral Sea

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The Coral Sea in Australia is one of the most remote scuba diving locations in the world. Only a few liveaboards will take you to this spectacular coral reef – and only during certain times of the year. The basically vertical reef walls come up from 2000 meters of depth in the middle of nowhere. This combination of extreme remoteness and difficulty to get there with very deep water surrounding the coral reefs of the Coral Sea offers perfect conditions for mind blowing underwater adventures.


For more about Matthias visit his social media channels:

Visit www.matthiaslebo.com for more!

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Competitions

A very popular liveaboard, Emperor Superior offers fantastic diving in comfortable surroundings. Her experienced crew make this one of the best for divers in the Red Sea.

WAS £1155pp / NOW from just £895 per person based on sharing a twin cabin including:

  • Flights from Gatwick to Hurghada with 25kgs baggage
  • 7 nights in shared cabin
  • 3 meals a day, soft drinks, red wine with dinner
  • 6 days’ diving, guide, 12ltr tank & weights, Marine Park fees and port departure fees
  • Free Nitrox
  • Airport transfers

Booking deadline: Subject to availability. Limited spaces available.

Call Diverse Travel on 01473 852002 or email info@diversetravel.co.uk.

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