With the number of stay over visitors on the rise, dive industry leaders in the Cayman Islands are optimistic about 2016, saying current trends in the healthy dive travel market mean good news for Cayman. Industry reports show an increase in the number of baby boomers 50+ and women divers across the board, both key demographics in Cayman’s clientele. Safe, stable, easily accessible, and with a wide range of comfortable accommodations, Cayman is an ideal and active destination for family vacations.
According to American Association of Retired Persons (AARP) today’s boomers, retired and active, spend $120 billion a year on leisure travel, many of them seeking warmer climates and beaches. Dive Training Magazine surveys support this, reflecting an increase in the percentage of divers in older groups. PADI reports impressive growth in the number of women divers, which currently make up more than a third of PADI certifications. To celebrate this PADI launched Women’s Dive Day this summer.
This healthy travel market presents clear opportunities for local dive operators to recruit new divers. Cayman’s warm clear water, vibrant underwater world, and professional and friendly dive operators offer the perfect family activity. Family members as young as ten can join their parents, or grandparents, on the adventure – and there is no better place to learn to dive.
“Diving is a sport that you can participate in with your family, from ages 8, so it’s an adventure you can do together,” says Nancy Easterbrook, owner of Divetech. “Diving is interactive, visual, active, adventurous, skill developing, educational and not the least, fun! 78% of our planet is made of water and can be enjoyed from young to old. The shallow reefs and exceptional safety-oriented dive staff can show your kids the mysteries and colorful coral gardens of the underwater world.”
“In Little Cayman, with wall dives starting at 18 feet, families can explore Bloody Bay Marine Park no matter what the age of the divers,” adds Neil van Niekerk of the Southern Cross Club. “Average depth at the top of the wall is 25 feet which is well within the 40’ limit of a 10 year old Jr. Open Water Diver, safely bringing all of the splendour to a new generation.”
Sunset House General Manager Keith Sahm says they are seeing familiar faces returning to Cayman after many years. “We’re seeing guests that were last here in 1989, and they are back with their kids or grandkids – and they’re happy the Sunset House has retained its charm – they were afraid that we had changed too much in the intervening years, when they were busy raising their kids.”
In an interesting life cycle, these parents and grandparents are now introducing their Millennial kids to diving while on vacation together, a hopeful sign for the next generation of divers.
“We do a lot with families – that’s been a big part of our focus since we are the onsite dive operator for all the big hotels and resorts – and it is good to see parents and grandparents diving with their kids,” says Rod McDowall, operations manager for Red Sail Sports. “We work to recruit new divers through our concierge service, our in-house videos and marketing material. The more newcomers we introduce to diving, the more will return.”
At Ocean Frontiers located on Grand Cayman’s remote East End, co-owner Steve Broadbelt says they are witnessing this too. “We see a lot of families diving together, especially during traditional holiday periods throughout the year – it is not unusual to see three generations of a family diving together,” he says. “Even if none of the family members have been diving before, we offer learn to dive vacations for the whole family to get certified together as a group. Learning together at the same time really helps create valuable family memories of adventure of learning to dive.”
PADI officials say response to Women’s Dive Day was overwhelming across the world. Some 335 events were held in 65 countries and 25 states in America. On Grand Cayman Red Sail Sports celebrated by hosting a special “pampered” dive trip for women divers. The ladies were greeted by dive staff in special attire, and then treated to champagne and strawberries after the diving was done – renowned Red Sail Sports customer service with a touch of extra fun that day.
“It was all great fun for staff and customers,” said Operations Manager Rod McDowall. “We appreciate our women divers because they have a sense of adventure and this was a good way to let them know that we are happy they come to Cayman to dive with us.”
With several projects, including a new airport and several new hotels expected to boost Cayman’s tourism even more in the coming years, operators plan to continue reaching out to new markets in creative ways, while keeping repeat customers happy.
“New divers are as critical to a dive industry as repeat customers,” says Broadbelt. “Everyone talks about repeat business is the key to success, which to a degree is true – but new divers are very important ‘seeds’ for the future of the business of diving.”
Gear Maintenance Episode 4: Backplate and Harness Sponsored by Dive Rite (Watch Video)
Welcome to Gear Maintenance! In this episode I’m showing you how to bring an old, tattered backplate and harness back to life and giving you tips on how you can look after your scuba diving gear.
If you want to support Divers Ready! (for free!) support our sponsor for this series of videos: Dive Rite
- Visit: https://www.diverite.com/
- Follow: https://www.instagram.com/diverite84/
- Like: https://www.facebook.com/diverite84
- Subscribe: https://www.youtube.com/user/diverite84
To enter to win the XT Lite Backplate and Basic Harness from Dive Rite, you need to:
- Subscribe to Divers Ready! if you haven’t already: https://www.youtube.com/c/diversready?sub_confirmation=1
- Enter the contest here: https://gleam.io/pncFv/dive-rite-xt-lite-backplate-and-harness-giveaway
When a scuba diver switches from a jacket BCD to a Backplate, Harness and Wing system, it can be very hard to switch back! We’ve packed this video full of hints and tips covering storage, protection, cleaning and maintenance to help you protect the investment you’ve made in your dive equipment.
Good luck to everyone! D.S.D.O James
Subscribe here: http://bit.ly/DiversReady
Liquid Sports announce NEW colours of Hollis F1 LT Fin now in stock
Liquid Sports has announced that the NEW Colours of the Hollis F1 LT fin are now in stock at LS warehouse and ready to ship.
Already available in Grey, the NEW White & Yellow Hollis F1 LT fins have the following features:
• Short blade for easier finning in confined spaces
• Angled strap mounts for comfort & a better transition of power
• Spring heel straps with easy-grip heel tab
• Multiple strap mounting positions for a fine tuned fit
• Vented blade reduces stress while accelerating water over blade
• Generous foot pocket
For more information visit the Liquid Sports website by clicking here.
WIN a Bigblue AL-1200NP Dive Torch!!!
For this week’s competition, we’ve teamed up with our good friends at Liquid Sports to give away a Bigblue AL-1200NP Dive...
WIN a Tovatec T3500S Rechargeable Dive Light!!!
For this week’s competition, we’ve teamed up with our good friends at CPS Partnership to give away a Tovatec T3500S Rechargeable Dive Light...
WIN a Fourth Element Arctic Hoodie!!!
For this week’s competition, we’ve teamed up with our good friends at fourth element to give away one of their NEW Arctic...
WIN a Northern Diver NDB5 Holdall Bag!!!
For this week’s competition, we’ve teamed up with our good friends at Northern Diver to give away one of their NDB5 Holdall...
Sharks Bay Umbi Diving Village is a Bedouin-owned resort with stunning views and a lovely private beach. It is ideal for divers as everything is onsite including the resort's jetty, dive centre and house reef. The warm hospitality makes for a diving holiday like no other. There is an excellent seafood restaurent and beach bar onsite, and with the enormous diversity of the Sharm El Sheikh dive sites and the surrounding areas of the South Sinai, there really is something for every level of diver to enjoy.More Less
- Competitions4 weeks ago
WIN a Northern Diver NDB5 Holdall Bag!!!
- Competitions1 month ago
WIN one of the NEW Momentum M20 Dive Watches!!!
- News2 months ago
SeaLife launches new underwater housing for iPhone
- Gear News1 month ago
Breaking News: Garmin Descent Mk2 & Mk2i Launch & Review (Watch Video)
- Competitions3 months ago
Another chance to WIN a Sharkskin 90L Performance Bag!!!
- Marine Life & Conservation2 months ago
Review: My Octopus Teacher
- Competitions3 months ago
WIN a Sea Dragon Mini 900 Dive Light from SeaLife!!!
- News2 months ago
Escape to Zanzibar this Autumn