News
PADI Launches Unprecedented Global Referral Programme to Drive New Business for the Diving Industry
PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.
“PADI’s Seek Adventure. Save the Ocean Together referral Programme is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.
“The referral Programme is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”
How the Referral Programme Works
The newly launched global referral Programme makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centres and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.
Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.
As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club* for the referrer – giving them immediate access to discounts on PADI’s eLearning Programmes and certification cards, a FREE ReActivate Programme, and a subscription to Scuba Diving magazine digital version.
“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive Centres and resorts to do the same,” continues Valette Wirth.
Providing PADI Members Marketing Toolkits
Designed to be the top-of-funnel marketing asset for all members to use, this referral Programme builds upon the trust and loyalty current customers have with new potential consumers – making it an effective tool to generate more certifications and new business leads to leverage.
Whether it is referring new PADI Open Water Divers or encouraging family and friends to continue their education together, PADI has created a marketing toolkit for members to use and make their own – with four mini-campaigns ready for them to choose from.
“These four mini-campaigns for the referral Programme focus on the core values of why you want to learn to dive in the first place: seeking wellness, connection, education, and purpose,” says Valette Wirth.
The referral Programme also feeds into the PADI Master Scuba Diver Challenge, providing professional members an extra incentive to sell more PADI Courses to their customers – with a chance to win a dream dive trip to the Maldives.
“By using the referral Programme and other PADI campaigns for your own business, we are continuing the legacy of inspiring the world to seek adventure and save the ocean together.”
To access the marketing toolkit visit the Marketing Hub on the PADI Pro Site.
Visit the PADI Pros Blog for more information on how to incorporate the referral Programme into your business.
About PADI
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive Centres and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM www.padi.com
The long-awaited XDEEP Signature hoodie is finally available! Apart from being super-trendy, it’s also quality stuff: made in EU of 100% premium cotton with solid japan-made YKK metal zippers.
The main features of this stylish hoodie are the following:
- 100% cotton
- Strong metal zipper
- High-quality print
- Made in EU
Furthermore, all XDEEP hoodies and t-shirts (including fabric) are manufactured in EU using top quality 100% cotton.
If you’re not sure what size to go for, check out this handy sizing guide:
| Size | Length [cm] | Chest [cm] | Waist [cm] | Arm [cm] |
| XS | 58 | 84-88 | 63-90 | 55 |
| S | 60 | 89-93 | 67-95 | 57 |
| M | 62 | 94-98 | 71-102 | 58 |
| L | 64 | 99-103 | 74-110 | 60 |
| XL | 66 | 104-108 | 78-115 | 61 |
| XXL | 68 | 109-113 | 82-120 | 64 |
Length
Measure from the top of the collar to the bottom of the t-shirt.
Chest
Measure around the chest. Make sure the tape is close under the arms.
Waist
Measure around the waist.
Arm length
Measure from the armpit to the wrist.
The XDEEP Signature Hoodie is perfect for keeping warm and looking trendy at the same time.
To find out more about XDEEP products, visit www.xdeep.eu.
Nautilus are the distributor for XDEEP and other leading dive equipment brands in the UK. Find out more about Nautilus brands at nautilus.uk/our-brands.
SSI announces the availability of two new unique specialties, “Coral Reef Restoration” and “Invasive Species Management,” as part of its commitment to environmental stewardship through the Blue Oceans initiative. These specialties aim to empower certified divers to actively contribute to the protection and restoration of aquatic ecosystems. When combined with SSI’s ever-expanding Ecology Specialties, SSI continues to be the industry leader in conservation course offerings.
Coral Reef Restoration Specialty
Divers now have the opportunity to become certified in Coral Reef Restoration through SSI’s recognized instructors. This specialty equips participants with the diving knowledge and skills needed to engage in coral planting initiatives, contribute to coral health assessments, and actively participate in the preservation of these vital marine ecosystems.
Invasive Species Management Specialty
SSI recognizes the urgent need to address the threats posed by invasive species to aquatic biodiversity. The Invasive Species Management specialty is designed to train divers through SSI’s recognized instructors in identifying, safely removing, and managing invasive species, particularly in sensitive aquatic environments. Divers will play a crucial role in preserving native species and restoring ecological balance.
Ocean Guardian Digital Card
To celebrate the availability of these unique specialties, SSI is introducing the Ocean Guardian Digital Card, a certification card recognizing divers who complete the Coral Reef Restoration and/or Invasive Species Management specialties. This exclusive certification signifies a diver’s dedication to ocean conservation and identifies them as an Ocean Guardian.
SSI invites divers worldwide to join the Blue Oceans initiative, participate in these unique specialties, and become Ocean Guardians committed to protecting and restoring our oceans.
SSI’s Blue Oceans Initiative
SSI’s Blue Oceans Initiative sets the benchmark for conservation among the recreational diving community. Combining awareness and encouragement of opportunities to conserve our aquatic environments through diving activities, minimizing our impact through awareness and diving skills across all training programs, offering educational materials such as the Blue Oceans Program and our Ecology Specialties, and now, through Ocean Guardian, SSI is enabling its divers to create a direct positive impact on our aquatic environments.
If you are not yet an SSI Training Center or SSI Instructor but want to explore how you can benefit from offering SSI’s wide range of ecology conservation programs like these, call SSI at 1-800-892-2702 or visit us at https://my.divessi.com/become_trainingcenter to become an SSI Training Center, or check out how to get a FREE SSI Crossover Kit by clicking here: https://www.divessi.com/en/blog/free-ssi-crossover-kit-promotion-7120.html.
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