News
PADI Launches Unprecedented Global Referral Programme to Drive New Business for the Diving Industry
PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.
“PADI’s Seek Adventure. Save the Ocean Together referral Programme is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.
“The referral Programme is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”
How the Referral Programme Works
The newly launched global referral Programme makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centres and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.
Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.
As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club* for the referrer – giving them immediate access to discounts on PADI’s eLearning Programmes and certification cards, a FREE ReActivate Programme, and a subscription to Scuba Diving magazine digital version.
“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive Centres and resorts to do the same,” continues Valette Wirth.
Providing PADI Members Marketing Toolkits
Designed to be the top-of-funnel marketing asset for all members to use, this referral Programme builds upon the trust and loyalty current customers have with new potential consumers – making it an effective tool to generate more certifications and new business leads to leverage.
Whether it is referring new PADI Open Water Divers or encouraging family and friends to continue their education together, PADI has created a marketing toolkit for members to use and make their own – with four mini-campaigns ready for them to choose from.
“These four mini-campaigns for the referral Programme focus on the core values of why you want to learn to dive in the first place: seeking wellness, connection, education, and purpose,” says Valette Wirth.
The referral Programme also feeds into the PADI Master Scuba Diver Challenge, providing professional members an extra incentive to sell more PADI Courses to their customers – with a chance to win a dream dive trip to the Maldives.
“By using the referral Programme and other PADI campaigns for your own business, we are continuing the legacy of inspiring the world to seek adventure and save the ocean together.”
To access the marketing toolkit visit the Marketing Hub on the PADI Pro Site.
Visit the PADI Pros Blog for more information on how to incorporate the referral Programme into your business.
About PADI
PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organization with a global network of 6,600 dive Centres and resorts, 128,000 professional members and more than 29 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM www.padi.com
Dive Into Paradise for Less – Save Up to $2,000 on Upcoming Adventures!
Aggressor Adventures® is excited to unveil major limited-time savings for divers planning their dream escape to the Philippines. From now until June 30, 2025, guests can take advantage of up to $2,000 in savings on select Philippines Aggressor and Philippines Aggressor II itineraries.
These deep discounts span across both 7-night, 10-night and 11-night trips, giving adventurers greater flexibility and value while exploring some of the most biodiverse waters on the planet.
SAVE $2,000 – PHILIPPINES AGGRESSOR II
Celebrate with a $2,000 savings!
Booking Window: Now through June 30, 2025
Eligible Trip:
- October 4 – 14, 2025
SAVE $1,500 – PHILIPPINES AGGRESSOR
On select charter dates:
Booking Window: Now through June 30, 2025
Eligible Trips:
- June 29 – July 10, 2025 (11-night Transition trip)
- November 8 – 18, 2025 (10-night)
SAVE $1,000 – PHILIPPINES AGGRESSOR
On select 7-night charters:
Booking Window: Now through June 30, 2025
Eligible Trips:
- November 1 – 8, 2025
- December 6 – 13, 2025
“Aggressor’s Philippines itineraries are among the most vibrant and diverse in the world,” says Wayne Brown, CEO of Aggressor Adventures. “These new specials give more travelers the opportunity to explore thriving coral reefs, pelagic encounters, and spectacular macro life at a fraction of the cost.”
Guests will enjoy Aggressor’s signature five-star service, spacious staterooms, world-class diving amenities, chef-prepared meals, and much more. These special offers are only available for a limited time and are expected to fill quickly.
About Aggressor Adventures
Since 1984, Aggressor Adventures® has offered travelers live-aboard scuba and snorkeling charters, luxury river cruises and exotic wildlife and cultural safaris. To learn more, visit Aggressor’s Media Hub, listen to its podcast series, view videos on Aggressor.TV and browse the new catalog. Worldwide locations are Bahamas, Belize, Cayman Islands, Cocos Island, Costa Rica, Cuba, Dominican Republic, Egypt, Galapagos, Komodo, Indonesia, Maldives, Palau, Philippines, Raja Ampat, Indonesia, Red Sea, Roatan, Honduras, Sri Lanka, Thailand and Turks & Caicos. Reservations can be made online at aggressor.com, or by calling 800-348-2628 or +1-706-993-2531.
Save up to $1100 on select liveaboard dive trips from June through October 2025
Explorer Ventures Fleet is turning up the heat with its new Hot Summer / Cool Prices sale. For a limited time, divers can save $1000 or more on select liveaboard departures from June through October 2025.
Whether you’re ready to dive into crystal-clear summer waters or planning a cool fall escape, this promotion offers major savings on world-class dive adventures in the Galápagos, Turks & Caicos, and the Caribbean.
Hot Summer / Cool Prices – For the Summer Dive Traveler:
From June through August, take advantage of deep discounts on summer getaways. Enjoy up to $1100 off select trips aboard the Humboldt Explorer in the Galápagos or save $1000 on select summer departures aboard Turks & Caicos Explorer Il and Caribbean Explorer II, exploring magic of Saba and St. Kitts.
Cool Fall / Hot Prices – For Travel in the Fall:
Leave the cool weather and falling leaves behind — fall is the perfect time to head south and save. Take $1000 off select departures from September through October aboard Turks & Caicos Explorer II and Caribbean Explorer II.
See all details and departure dates: www.explorerventures.com/discounts-and-specials
Space is limited – and once the trips are full, the savings are gone. Book now to secure your spot!
Looking for other dates or destinations? There are more savings available across the fleet, including liveaboard diving holidays in Indonesia, the Maldives, the Red Sea, and Palau. Explore all current deals here: https://www.explorerventures.com/year-of-savings-dive-liveaboard-specials/
Contact:
1.800.322.3577 (US/Canada) | +1.307.235.0683
About Explorer Ventures Liveaboard Fleet
Since 1987, Explorer Ventures Liveaboard Fleet has been delivering world-class liveaboard diving, blending authentic experiences with a commitment to safety and sustainability. Operating in some of the world’s most breathtaking underwater destinations, their fleet of well-appointed vessels ensures every guest enjoys the highest level of comfort and care.
Explorer Ventures is proud to be the first liveaboard company to collaborate with Green Fins, earning certifications on four vessels: Caribbean Explorer II, Turks & Caicos Explorer II, Tiburon Explorer, and Humboldt Explorer. Notably, Tiburon Explorer and Humboldt Explorer are the only PADI Eco Centers designated in the Galápagos, underscoring their dedication to sustainable and responsible diving practices. With exceptional destinations, a global array of itineraries, and diver-focused design across the fleet, every voyage is crafted for comfort, convenience, and adventure—both above and below the surface.
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