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NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!

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novoscubaThe diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.

NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.

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A New Paradigm: NovoScuba’s Bold Mission

NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.

NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.

Financial Upsides: Earn From Student Registration

NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.

Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.

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NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.

Quality Training at a Great Price

NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.

Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity

At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.

Affordable Membership: An Investment in Your Success

NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.

Streamlined Operations: Simplifying Your Workload

Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.

Crossover Made Easy

For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.

With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.

Comprehensive Business Support and Training Included in Your Membership

NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:

  • Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
  • Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
  • Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.

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Embracing Digital Natives: Instant Evolution and Continuous Improvement

NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.

Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth

At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.

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Everyone is getting a piece of the pie.

Getting Started: Join the NovoScuba Revolution

Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.

For more information, email info@novoscuba.com or visit www.novoscuba.academy.

News

Filming 360 in The Bahamas

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In December 2024, the Shark Trust had a very special opportunity to film sharks and rays in The Bahamas. Frogfish Photography are the Bahamas Dive Ambassadors for the UK. And Caroline, Deputy Editor at Scubaverse, is the Marketing Manager at the Shark Trust. So, when the need arose to film footage of several species of shark and ray for a new Shark Trust project, The Bahamas seemed the perfect fit. A huge thank you is needed here to the Bahamas Ministry of Tourism. As they stepped in to fully support the trip both financially and practically. Ensuring that the filming expedition ran smoothly, and that we got as much time as possible in the water with sharks and rays, during the 10 day, 3 island trip.

The Bahamas is famous for its sharks and rays. Divers flock there to experience getting up close to a range of species. Our itinerary saw us visit Nassau, Bimini and Grand Bahama. It packed in as many in-water experiences as possible and had us dive, snorkel, and even take a submarine to experience them in a variety of different habitats and to capture them on film. We saw 148 sharks and rays from 8 different species (all of which have been logged on the Shark Trust Shark Log!).

But why were we there? The expedition was designed to fulfil the needs of two new projects being launched by the Shark Trust in 2025. The filming done underwater on this trip was the start of creating OneOcean360: A Shark Story. A new 360 immersive experience designed primarily for immersive domes and planetariums. The film will be the nearest experience to getting in the water with sharks and rays without getting wet! It will bring the world of sharks to an audience that may never get the chance to experience it first-hand. A Shark Story aims to deepen people’s understanding of sharks, uncovering and illustrating why they are so wonderful as well as being vital to marine ecosystems.

The film is being made in collaboration with Real Immersive. Also based in Plymouth, they have an immersive dome and are providing the technical expertise behind creating this unique experience. Reviewing the footage in the dome has been an invaluable part of the process. Both inspiring the team and allow us to refine the filming techniques to suit this immersive theatre.

You might imagine that we are using expensive cameras and even more expensive housings. But this is not the case. The entire project is being filmed using Insta360 X4 cameras. With only a few simple additions to the standard dive setup. The INON weight plate allowed us to attach this camera to a dive weight, set it down on sand or wreck, and then swim away and let the sharks be the stars. And the results are very exciting. The film will be ready this autumn. It will be accompanied by an educational pack for teachers to take away after school trips to see the film. Encouraging all those that see it to continue learning about these incredible animals.

You can support the creation of OneOcean360: A Shark Story by heading to the crowdfunder page and donating or selecting a reward.

https://www.crowdfunder.co.uk/p/a-shark-story


Read about the shark and ray dives we did on Nassau, Bimini and Grand Bahama in our next blog post coming soon on Scubaverse.

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PADI Global Membership Contributes to Study That Indicates Revival of MPAs Would Bolster Billions for the Industry

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Scientists, including those from National Geographic Pristine Seas, find scuba divers are willing to pay more to seek adventure in Marine Protected Areas, estimating an additional USD 2.7 billion spent per annum.

11 February 2025 – PADI®, the world’s largest scuba diving organisation, has been working with National Geographic Pristine Seas for the last three years to help identify the positive effects of protecting scuba diving sites around the world – which was recently published in new peer-reviewed research.

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PADI’s global membership of 6,600 PADI Dive Centres and Resorts in over 180 countries helped National Geographic Pristine Seas assemble a database that estimated the number of scuba dives annually, the extent to which protection would increase biomass and biodiversity in an area, and a scuba diver’s willingness to pay access fees to dive in Marine Protected Areas (MPAs).

As a result, the study found that more fully protected dive sites would generate an estimated USD 2.7 billion in additional income globally for the scuba diving industry, most of which would come from access fees paid by divers directly to local communities. This additional protection would also help regenerate marine ecosystems and a new long-term income source for these coastal economies.

marine protected areas

“Bottom line, ocean protection benefits marine life, coastal communities and businesses,” remarked Enric Sala, founder of National Geographic Pristine Seas. “Protecting diving sites from fishing and other damaging activities can generate new streams of income and benefit more people. It’s increasingly clear that efforts to protect 30% of the ocean by 2030 are even more beneficial than we thought.”

marine protected areas

These research findings directly align with the goals of PADI’s Blueprint For Ocean Action– in which safeguarding recreational dive hotspots around the globe would deliver a host of benefits to tourists, local communities, and marine life. In 2022 PADI Iaunched an ambitious new initiative to establish the world’s largest network of conservation sites aimed at protecting ocean habitats and species threatened with extinction. Supported by Blancpain, founding partner of PADI’s MPA Program, the Adopt The Blue™ program activates a global network of dive sites across the planet to establish more Marine Protected Areas to regenerate local economies and coastlines.

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“By PADI joining forces with like-minded global partners such as National Geographic Pristine Seas, we will exponentially increase our positive impact for saving the ocean,” said Dr. Drew Richardson, President & CEO of PADI. “With more marine protected areas, we can reinvigorate the diver experience and regenerate hope for the ocean; and with that comes more people who are inspired to explore the ocean and become Torchbearers to further advocate for safeguarding its future.”

marine protected areas

Since 2008, National Geographic Pristine Seas has helped establish 29 of the largest MPAs in the world, covering a total area of 6.9 million square kilometers – more than twice the size of India. Their latest peer-reviewed research joins their resume of over 300 that have already been published.

marine protected areas

“If you protect a marine area, more recreational divers will show up and they’ll pay more for the privilege of seeing sensational underwater life,” said Reniel Cabral, a Senior Lecturer at James Cook University and the study’s lead author. “Communities and businesses are leaving money on the table by overlooking the benefits of marine sanctuaries.”

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Other key findings from the most recent study include:

  • Some 33 million dives take place in the ocean each year, but only 15% of dive sites are fully protected from fishing and other destructive activities
  • More MPAs estimated to increase the number of dives annually by 32% (10 million + more per year)
  • Egypt, Thailand, and the US host the most scuba diving annually (est. USD 3 million annually)
  • Indonesia, Egypt, and Australia host the most dives within MPA borders annually
  • The Philippines, the US, and Indonesia would benefit the most economically from designating sanctuaries in popular diving spots.
  • The Global South — host to some 62% of recreational dives — is poised to gain the most.

marine protected areas

“The potential for the recreational diver industry to create positive ocean change is unparalleled,” continues Richardson. “As the only global community to have the superhero skills to descend beneath the surface and both connect with and help the marine world directly, there is a massive opportunity to change the way we all seek adventure.  As the world’s largest scuba diving organisation, we can play a key part in reaching the global target of 30% protection by 2030 and enrich both ours and the ocean’s livelihood simultaneously.”

marine protected areas

To help PADI advocate for the establishment of more MPAs, visit padi.com/aware/AdoptTheBlue

National Geographic Pristine Seas

Pristine Seas works with Indigenous and local communities, governments, and other partners to help protect vital places in the ocean using a unique combination of research, community engagement, policy work, and filmmaking. Since 2008, our program has conducted more than 45 expeditions around the world and helped establish 29 marine reserves, spanning more than 6.9 million square kilometers of ocean.   Pristine Seas is part of the global non-profit, the National Geographic Society. Our mission is driven by science and filmmaking — we are fully independent from National Geographic publishing and its media arm.

About PADI 

PADI® (Professional Association of Diving Instructors®) is the largest purpose-driven diving organisation with a global network of 6,600 dive centres and resorts, 128,000 professional members, and more than 30 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean TorchbearersTM, to protect the world beneath the surface. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARETM, creating positive ocean change. Seek Adventure. Save the Ocean.SM  www.padi.com

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