News
New Good Fish Guide ratings spell trouble for trawled cuttlefish
The latest update of the Marine Conservation Society’s (MCS) Good Fish Guide sees cuttlefish, trawl caught from the English Channel, join the marine charity’s ‘Fish to Avoid’ list, ringing alarm bells for the future health of the enigmatic species in UK waters.
Assessing what species are caught using which method and where, the Good Fish Guide provides a traffic light system to illustrate the health of the UK’s commercial fish populations. Red rated stocks join the charity’s ‘Fish to Avoid’ list, whilst green rated are the most sustainable options and considered the ‘Best Choice’.
Cuttlefish are one of the most intelligent invertebrates, with a large brain allowing them to learn and remember. Recently, the mollusc was even found to eat less during the day if their favourite meal is on offer in the evening. A chameleon of the sea, cuttlefish are also able to change colour to blend in with their surroundings, despite being colour blind themselves. When they feel threatened cuttlefish produce clouds of ink. This ink, alongside the cuttlefish’s staggering increase in commercial value, is what gives them the nickname ‘black gold’.
Charlotte Coombes, Good Fish Guide Manager: “Between 2008 and 2017, catches of cuttlefish more than doubled. Additionally, numbers of cuttlefish reported in 2017 could be the lowest on record. The dramatic increase in catches, alongside several reports identifying a rapid decline in cuttlefish populations in the English Channel, has led to a red rating in the update to the Good Fish Guide.”
The dramatic growth in cuttlefish catches over the last decade has been fuelled by a huge increase in the value of cuttlefish – which has more than doubled from around £1.50 per kilo in 2008 to around £3.60 per kilo in 2017. In fact, landings into the UK in 2018 were worth a staggering £14.9 million. While much of what the UK catches is exported to other countries in Europe, there’s growing interest in the UK due to its similarity in taste to squid, and it may well start to appear more on local restaurant menus in the near future.
Shockingly, given the scale of the fishery, there are currently no catch limits in place, no restrictions on where or when these animals can be caught, no minimum size limits, and no plans to make sure that populations stay at sustainable levels. These factors contribute to MCS adding trawled English Channel cuttlefish to its ‘Fish to Avoid’ list. Of real concern is the fact that the vast majority (over 90%) of the cuttlefish that are being caught haven’t yet had the chance to breed. They’re caught in trawls, offshore, before they can come inshore to lay their eggs. Some forms of bottom trawling can also cause significant habitat damage, affecting not only cuttlefish but seabed habitats and other marine animals which call the English Channel home. If too many cuttlefish are removed before they can breed, the population will really struggle to sustain itself.
Coombes continues: “MCS urgently wants to see management keeping up with the growth of this fishery to protect cuttlefish during their spawning season, and to ensure the population can stay healthy from one year to the next.”
A smaller proportion of cuttlefish are caught inshore, in pots and traps, when they come inshore to breed. While some of these pots will catch the fish before they can breed, others will catch them right at the end of their lives, after they’ve bred, making for a much more sustainable fishing model. Pots and traps have a low impact on the seabed and other species, and there are more management measures to control inshore fishing in some areas, meaning more opportunity to control catch numbers. These fisheries are rated 4, so whilst not a ‘Fish to Avoid’, it is recommended that people seek alternatives where possible.
Other movements in the Good Fish Guide include:
- Brown crab, caught in creels (pots) around Shetland, has bounced back following a reduction in fishing pressure and tighter control rules on harvesting and is now green rated by MCS, joining the ‘Best Choice’ list
- Non-certified pole & line-caught skipjack tuna from the Indian Ocean has moved off the Best Choice list and is now amber rated by MCS
- Atlantic wolffish in Iceland has moved off the ‘Fish to Avoid’ list and is now amber rated
- Queen scallops from the Isle of Man are now red rated and all populations caught around the Isle of Man are ‘Fish to Avoid’
Trawl caught cuttlefish and Isle of Man queen scallop now join wild Atlantic halibut, European eel, and several fisheries for cod on MCS’s Red Rated list. Due to fishing pressure, habitat damage and diminishing numbers, urgent action is required to recover these populations to healthy levels. Take the pledge and ‘Say No to Red Rated’ at www.mcsuk.org/red-rated
You can download the Good Fish Guide app, visit the Guide via the MCS website or grab the Pocket Good Fish Guide to ensure that you’re making the most sustainable seafood choices possible.
Gear News
Introducing the SP Neoprene Suit from DYNAMICNORD
Maximum freedom of movement and outstanding comfort
The SP series neoprene suits deliver incredible diving comfort to even the most demanding divers. Fabulous style included. Designed and engineered in Germany.
The smart 3D cut and the pre-shaped arms and legs not only ensure flexibility and a perfect fit, but also help you slip into the suit with ease. Cuffs on the arms and legs guarantee perfect sealing, which is further enhanced by the flap on the back zipper.
Zippers at the wrists and ankles provide additional comfort and ensure easy donning and doffing. The small neck zipper adds another layer of comfort.
The neoprene ribs in the back of the knees and crook of the arms are unique. The clever concept ensures optimum comfort when bending the arms or legs.
Shoulder and knee protectors protect the suit in high-wear areas. The small computer safety strap holds the device in place. The SP suit series is available for men and women in 5 & 7mm and offers a wide range of sizes including numerous intermediate sizes.
Every day, DYNAMICNORD works to keep its environmental impact as low as possible. Only the best available neoprene is used for the SP series of neoprene suits. It goes without saying that the neoprene is made from limestone. It is sourced from nature and has less negative impact on the environment. Furthermore, Carbon Black, one of the main components of neoprene, is pyrolysed from used tires. This reduces energy consumption and cuts CO₂ emissions by 200 grams per neoprene suit. Innovative dyeing machines reduce water and energy consumption during production by 60%.
DYNAMICNORD’s R&D department is constantly testing recycled materials and other next-generation sustainable components to become even more eco-friendly in all areas.
The different models in the SP series are now available from DYNAMICNORD dealers and in the online store.
SRPs incl. VAT:
SP suit 7mm: £504.00
SP suit 5mm: £440.00
Sizes:
Women: XS-2XL, ST, MT, LT, M+, L+, XL+, 2XL+
Men: S-3XL, MT, MLS, ML, MLT, LS, LT, XLS, XLT, 2XLS
DYNAMICNORD – Your Outdoor Companion.
Blogs
Jeff Goodman Launches Underwater Moviemaker Course with NovoScuba
Transform Your Dive Experiences into Cinematic Masterpieces
NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.
Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.
Jeff Goodman: A Legacy in Underwater Filmmaking
Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:
“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.
A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”
About NovoScuba
Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.
With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.
Join the NovoScuba Underwater Moviemaker Course Today!
Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
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