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Marine Life & Conservation

Marine Conservation Society unveils new strategy, brand and website

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The Marine Conservation Society has unveiled a refreshed strategy – an action plan for healthy seas – highlighting the charity’s work towards a better protected, cleaner and healthier ocean, for everyone.

The strategy pulls together the charity’s yearlong project exploring its values, tone of voice and visual representation, resulting in a new brand, website and refocused mission.

Sandy Luk, CEO of the Marine Conservation Society: We’re facing an ocean emergency; the ocean is in poor health because of human activity. We’re polluting our waters and destroying precious habitats, not only harming the species that live in our seas, but reducing the ocean’s ability to help us fight the climate crisis. We must act now to turn the tide and restore its health, and to do this we must inspire social, political and cultural change – the way we represent ourselves is crucial to this.”

To reflect the urgent action needed to tackle the ocean emergency, the Marine Conservation Society has realigned, focusing on a central mission: to breathe life back into the ocean.

Amanda Nobbs, Chair of Trustees at the Marine Conservation Society: We need healthy seas to tackle climate change. Our new action plan, website and brand focus on the urgent action we can all take to turn things around.  The choices we make every day – the food we eat, the clothes we wear – have an impact on our ocean.”

As a result of significant funding, the Marine Conservation Society has worked with Bristol-based digital agency, Torchbox, to design and build a new website. The charity’s new website is an extension of its strategy, putting people-powered action at the heart of the Marine Conservation Society’s digital offering.

Maya Gibbs, Product Director, Torchbox: We’re proud of our role in developing a website that can help any of us play a part in the fight for our ocean. From helping you to organise and run beach cleans, to teaching you about the most and least sustainable fish in the Good Fish Guide, there’s something for everyone.”

In tandem with the development of a new website, the charity enlisted the help of world-renowned advertising agency, BBH, to consider how the Marine Conservation Society should look to reflect the charity’s mission. BBH volunteered their time to create the initial ideas and concepts through their brand agency, Zag.

Natalie Doto, Designer of the charity’s new brand said: “People often think about the land and the ocean as separate entities, when in reality how we choose to live on land has a direct effect on the ocean and vice versa. When creating the new brand, we were inspired by this symbiotic relationship between these two worlds that is essential to sustaining life on earth.

“We created a logo that was all about balance; equally weighted between two sides, with letterforms full of ocean-y character to capture the spirit of the ocean and all the life that lives in it. It was important for us to create a brand with universal appeal, able to both reinvigorate current supporters as well as attracting the next generation of ocean activists.”

The charity’s logo has also been brought to life with a series of animations featuring marine creatures including shoals of fish, a crab and jellyfish. See them all in action across the charity’s digital channels.

Read the Marine Conservation Society’s action plan for healthy seas and visit the charity’s new look website.

Nick and Caroline (Frogfish Photography) are a married couple of conservation driven underwater photo-journalists and authors. Both have honours degrees from Manchester University, in Environmental Biology and Biology respectively, with Nick being a Fellow of the Royal Photographic Society, a former high school science teacher with a DipEd in Teaching Studies. Caroline has an MSc in Animal Behaviour specializing in Caribbean Ecology. They are multiple award-winning photographers and along with 4 published books, feature regularly in the diving, wildlife and international press They are the Underwater Photography and Deputy Editors at Scubaverse and Dive Travel Adventures. Winners of the Caribbean Tourism Organization Photo-journalist of the Year for a feature on Shark Diving in The Bahamas, and they have been placed in every year they have entered. Nick and Caroline regularly use their free time to visit schools, both in the UK and on their travels, to discuss the important issues of marine conservation, sharks and plastic pollution. They are ambassadors for Sharks4Kids and founders of SeaStraw. They are Dive Ambassadors for The Islands of The Bahamas and are supported by Mares, Paralenz, Nauticam and Olympus. To find out more visit www.frogfishphotography.com

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Marine Life & Conservation

Jeff chats to… Brendon Sing, Director of Shark Guardian (Watch Video)

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In this exclusive Zoom interview, Jeff Goodman, Scubaverse Editor-at-Large, chats to Brendon Sing, Director of Shark Guardian, a UK Charity working for shark and marine conservation worldwide.

Brendon Sing is from South Africa and has been diving and researching sharks for over 25 years. Whilst achieving the highest qualifications in the scuba diving industry, he has been leading participants on shark diving expeditions from Africa to Asia with a strong focus on conservation, education and research. Together with his wife Liz, Brendon created Shark Guardian as a UK Charity in 2013. His goal is to inspire everyone worldwide to protect sharks – our ocean guardians. Shark Guardian has four main operational arms including (1) Conservation activities and campaigns, (2) educational programs and developing materials, (3) Research through citizen science and (4) shark diving expeditions.

Find out more at www.sharkguardian.org.


Rather listen to a podcast? Listen to the audio HERE on the new Scubaverse podcast channel at Anchor FM.

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Marine Life & Conservation

Australia plans to create world’s next two big marine parks

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The Australian Government has announced plans to establish two new marine parks around Australia’s spectacular Christmas and Cocos (Keeling) Islands!

These will be the world’s next big marine parks, providing crucial protection to globally significant marine life in an area twice the size of the Great Barrier Reef Marine Park.

Christmas Island and the Cocos (Keeling) Islands are uniquely Australian and globally significant – there’s nowhere like them on Earth.

Most famous for its annual red crab migration, Christmas Island is one of David Attenborough’s 10 natural wonders of the world. Its thriving rainforests, deserted beaches and fringing reef provide a haven for unique and rare seabirds, land crabs and marine life.

The Cocos (Keeling) Islands are Australia’s best-kept secret – our unspoiled tropical island paradise! Sitting at the top of an ancient sea mountain encircling a beautiful tropical lagoon, their azure waters are home to an incredible array of diverse marine life including tropical fish, corals, turtles, manta rays and dolphins.

Located thousands of kilometres north-west from Perth, in the vast Indian Ocean, there are few comparable unspoiled tropical island environments left in the world.

Creating world-class marine parks will provide crucial protection for a wealth of marine life, make a significant global contribution to the health of our oceans, and bring much-needed benefits to the people of Christmas and Cocos (Keeling) Islands.

It’s essential that the government embraces and respects the aspirations of the island communities, working collaboratively with them to co-design these marine parks. Healthy oceans and sustainable fishing are central to the local communities’ way of life, their culture and their livelihoods.

Help Save Our Marine Life Australia grow the movement to support these new marine parks for Christmas and Cocos – Australia’s Indian Ocean Territories – by spreading the word on Facebook.

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Explore the amazing triangle of Red Sea Reefs - The Brothers, Daedalus and Elphinstone on board the brand new liveaboard Big Blue.  With an option to add on a week at Roots Red Sea before or after. 

Strong currents and deep blue water are the catalysts that bring the pelagic species flocking to these reefs. The reefs themselves provide exquisite homes for a multitude of marine life.  The wafting soft corals are adorned with thousands of colourful fish. The gorgonian fans and hard corals provide magnificent back drops, all being patrolled by the reef’s predatory species.

£1475 per person based on double occupancy.  Soft all inclusive board basis, buffet meals with snacks, tea and coffee always available.  Add a week on at Roots Red Sea Resort before or after the liveaboard for just £725pp.  Flights and transfers are included.  See our brochure linked above for the full itinerary.

This trip will be hosted by The Scuba Place.  Come Dive with Us!

Call 020 3515 9955 or email john@thescubaplace.co.uk

www.thescubaplace.co.uk

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