News
Larger restaurant chains assessed for Seafood Sustainability
Joint study finds some firms with unsustainable choices on the menu
More than half the UK’s large restaurant chains are using seafood from overfished areas of the sea or fail to be transparent about the origins of their fish and shellfish, an assessment by Fish2fork and the Marine Conservation Society (MCS) suggests.
Sea bass, whitebait, cod and king prawns are among the types of seafood used by the restaurants which come from fisheries rated “avoid” by the Marine Conservation Society or for which the source is unclear.
The findings were made by Fish2fork, the online restaurant guide, in a joint project with MCS to assess a dozen of the biggest restaurant chains serving at least four species of seafood.
The chains boast a total of more than 1,800 branches between them and serve thousands of tonnes of seafood each year.
Seven of the chains failed to reach the basic level of sustainability on seafood that Fish2fork and MCS believe to be the minimum standard.
Yo! Sushi and Pret A Manger were found to be the most sustainable chains and followed highly responsible approaches to buying seafood. Yo! Sushi, which serves more species of seafood than any of the other chains assessed, was given a Fish2fork 4 blue fish rating while Pret achieved an excellent 4.5 blue fish. Under the Fish2fork rating system, 4 and 4.5 blue fish are the highest ratings yet achieved, out of a maximum of 5.
Table Table also impressed and earnt a 2.5 blue fish rating. A spokeswoman for the restaurant chain said: “Table Table is delighted to be recognised for its sustainable sourcing credentials as we are committed to continuing to give preference to wild caught fish and seafood, certified to the Marine Stewardship Council (MSC) chain of custody and line and pole standards. In working with Fish2Fork, we hope that more consumers have a greater understanding of the role they play in choosing sustainably caught fish.”
Hungry Horse also achieved a 2.5 blue fish rating while Zizzi, with 1 blue fish, was also found to exceed minimum expectations.
Sam Fanshawe, Marine Conservation Society Chief Executive said: “Working with Fish2fork, MCS aims to make the UK the first sustainable seafood nation in the world. MCS advice on seafood sustainability has already influenced major supermarkets to adopt sustainable sourcing policies and the restaurant sector needs to follow suit. We’re very encouraged that major high street chains like Pret A Manger and Yo! Sushi are leading the way, demonstrating that sustainable seafood is good for business as well as the environment.”
Tim Glover, co-founder and managing director of Fish2fork, said: “Some restaurant chains are making every effort to ensure the seafood they put on their menus is caught sustainably or farmed responsibly.
“But we believe the sector as a whole should be putting much more effort into sourcing practices and the information given to customers. Diners want to eat with a clear conscience, to know that their menu choices are not further damaging our hard-pressed seas.
“To do so, they need clear assurances from restaurants that the fish and shellfish offered to them come from a well-managed fishery or farm. Our assessments show that too many restaurants are either serving seafood we believe should be kept off the menu, or are giving so little information on menus and websites that customers can have little clue to the origins.”
Mr Glover added: “We congratulate the restaurant chains which have earned blue Fish2fork ratings. They have shown an awareness of the issues of marine sustainability and a willingness to source responsibly and inform customers – this can only be good for the marine environment.”
The biggest issue identified by the Fish2fork and MCS project was lack of transparency on the sources of the seafood being served. Two-thirds of the restaurants – eight out of 12 – served at least one species of seafood that could have come from an overfished fishery. Only half of the restaurant chains were willing to provide full answers to questions by Fish2fork about the sources of their seafood. This lack of transparency makes it impossible for the public to be sure the seafood being served is from sustainably managed fisheries.
Bella Italia, Ask, Harvester, Wagamama, Café Rouge, Chiquito, and Frankie & Benny’s were given Fish2fork red fish ratings. The lowest was Bella Italia with 1.5 red fish. The lowest possible rating is 5 red fish. While it is disappointing that any chain restaurants have merited a red fish award, there were indications that none of the seven that were given red fish ratings would need to introduce enormous changes to earn a blue fish award.
The joint project between Fish2fork and MCS was conducted during a successful trial period of co-operation between the two organisations. Fish2fork and MCS are now working towards a full merger. Together, Fish2fork and MCS are working to ensure that all seafood eaten or traded in the UK is caught or produced sustainably. Individually they have challenged different sections of the supply chain whereas working together they will be able to influence all of it – from boat to plate.
Mr Glover said: “This merger is good for Fish2fork, good for MCS and, more importantly, good for the marine environment. We will be able to cover the entire supply chain, making us greater than the sum of our parts. Together, we hope to bring about changes with the overarching aim of ensuring all our seafood comes from sustainable sources, which will help preserve fish stocks long into the future.”
Mrs Fanshawe added: “Seafood is increasingly popular, but our fish stocks are under increasing pressure. By joining forces with Fish2fork, we aim to ensure that whether you’re in the supermarket, at a restaurant, or ordering a takeaway, UK customers and diners have the information about where to go and what to buy to protect our fish for the future.”
The ratings:
Blue rated:
Pret a Manger 4.5 blue
Yo! Sushi 4 blue
Hungry Horse 2.5 blue
Table Table 2.5 blue
Zizzi 1 blue
Red rated:
Café Rouge 0.5 red
Harvester 0.5 red
Wagamama 0.5 red
Ask 1 red
Chiquito 1 red
Frankie & Benny’s 1 red
Bella Italia 1.5 red
Gear News
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DYNAMICNORD – Your Outdoor Companion.
Blogs
Jeff Goodman Launches Underwater Moviemaker Course with NovoScuba
Transform Your Dive Experiences into Cinematic Masterpieces
NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.
Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.
Jeff Goodman: A Legacy in Underwater Filmmaking
Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:
“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.
A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”
About NovoScuba
Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.
With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.
Join the NovoScuba Underwater Moviemaker Course Today!
Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
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