News
Scubaverse Interviews Rodney Fox, the Great White Shark Adventurer and Protector
When Scubaverse photography editors Nick and Caroline Robertson-Brown headed off to South Australia to collect images for their latest book, they decided that a meeting with scuba diving and Great White Shark legend Rodney Fox was too good an opportunity to miss…
In this interview, we found ourselves talking to one of the great pioneers of shark diving. For anyone who is unfamiliar with this incredible man, perhaps we should introduce him with a brief bio. Over 50 years ago, in 1963 in fact, Rodney Fox was a young, free-diving, spear fisherman who set about defending his spear fishing champion title off the coast of South Australia when, without warning, he was hit at full, striking speed by a large Great White Shark. The attack was relentless and went on for several minutes as Rodney tried to defend himself, and only after grabbing the shark’s eyes was he released. Despite needing 476 stitches and having every one of his ribs broken, Rodney survived the attack, and yet still went on to become one of the great exponents of shark conservation and protection. He was the consultant for the film Jaws and it was after seeing the damage to people’s perception of these animals that he realised he needed to help them and set about trying to convince the world that the Great White Sharks were not wanton killers.
We had been using Adelaide as a hub for our various diving excursions around the coast of South Australia and had arranged to meet up with Rodney and Kay Fox on our only free morning. Despite using sat-nav, we managed to get lost in the suburbs of Adelaide looking for Rodney and Kay’s house. We were a little embarrassed to be a few minutes late for our visit with them, but we found their house and made our way to the door. We were aware that they had just returned from a long-haul trip to China and that it was very generous of them to have agreed to see us at all. We need not have worried in the slightest, as Rodney opened the door and greeted us with a huge smile and showed us into their lounge. Kay appeared and said that they were aware we were English and so she had just been out to buy tea and cake, “to make us feel at home.”
We settled down and instantly felt at ease with these two pioneering ocean explorers who had been role models to us for many years. We were there to discuss the stories in Rodney’s book “Sharks, the Sea and Me”, which is full of amazing tales from an age of underwater discovery, and also to talk about the great white shark expeditions he, and more recently his son Andrew, have been running for film-makers, underwater photographers and shark lovers for 50 years.
N&C: When you first assisted in the production of the film Jaws did you ever imagine just how much it would affect people’s perception of the Great White Shark?
RF: No I didn’t, not at all. I had been working on producing a cage that I could use to get into the water with the sharks, so that I would be able to study them in an effort to try and understand these amazing, iconic creatures. When Hollywood approached me to help out, I saw this as a way of helping to fund my research work. It didn’t occur to me at the time that the movie would be such a huge blockbuster that would instil in the public an absolute fear of being eaten alive by these “mad, crazy, man-eating monsters.” Now, of course, anyone who works with these incredible animals will realise that this perception is such a long way from the truth.
N&C: What would your reaction be to those who say your shark trips are encouraging man-eating behaviour in the great white sharks?
RF: Firstly, I would point out that the trips, as you call them, are expeditions which are designed to educate people about the sharks and to give them an insight into the behaviour and beauty of these superb animals. People like the tingling excitement of fear which they may experience when they are in the cage, but this only enforces their appreciation of just who and what these animals are. You can see and appreciate the great white sharks by watching the television, but it is only by being there and experiencing the awe and magnificence of these apex predators that you can fully appreciate the animal. The expedition has been thought through and designed to educate the general public, and we are confident that we fulfil this brief exceptionally well. The finest ambassadors for the great white sharks, all over the world, are those who have taken part in one or more of our expeditions. These expeditions are not for those people who just want to “tick the box” and then move on. If you want a real life experience, then you have to be there and be a consummate part of it. Rather than just dip people in the water on a day trip, you actually get time to spend at the Neptune Islands, over several days, and hence you get to properly experience it.
N&C: You also bait the sharks; does that not endorse the fact that humans equal food in the sharks’ minds?
RF: Without the bait, there are no sharks for the people on the expedition to encounter. We do not feed the sharks, but rather use a constant flow of fish blood into the water, and sometimes use large pieces of fish on the end of the line to attract the sharks closer to the boat. It is very rare that the shark catches us unawares and takes the piece of fish. The sharks still need to actively hunt to be able to survive.
N&C: What is the Rodney Fox Foundation?
RF: Many people’s perception of sharks is of an evil wanton killer. The word “shark” itself has become one that is right up there with “Devil”, but more recently we have seen huge numbers of people in the waters of Australia rallying against the government’s cull of the great white sharks, and I believe the tide is turning. When we set up the foundation it was a means to help cover the costs of the research into and promotion of a better image of the Great White Shark. Our guests are paying towards the foundation for various reasons, but mostly it is used to support our research. There are various levels of sponsorship and Andrew, my son, is currently reworking the way in which we do this. Andrew is now undoubtedly the most knowledgeable person in the world on all things great white. He took over from me 15 years ago and I can safely say that he has seen more great white sharks than anyone else, anywhere.
We are very lucky indeed, as our next stop was on a tour with Rodney and Kay’s son Andrew Fox out to the Neptune Islands to experience the South Australian Great White Sharks for ourselves. Before we left, however, we asked Rodney to sign our copy of his book. His dedication to us made us very proud and it began with “to another adventurist couple”. We can only hope to follow in some of their pioneering footsteps and achieve a fraction of what this very special couple have done!
To read more about Rodney’s marine adventures, grab a copy of his book “Sharks, the Sea and Me”.
To find out more about Rodney Fox visit www.rodneyfox.com.au.
To find out more about Nick and Caroline visit www.frogfishphotography.com.
Gear News
Introducing the SP Neoprene Suit from DYNAMICNORD
Maximum freedom of movement and outstanding comfort
The SP series neoprene suits deliver incredible diving comfort to even the most demanding divers. Fabulous style included. Designed and engineered in Germany.
The smart 3D cut and the pre-shaped arms and legs not only ensure flexibility and a perfect fit, but also help you slip into the suit with ease. Cuffs on the arms and legs guarantee perfect sealing, which is further enhanced by the flap on the back zipper.
Zippers at the wrists and ankles provide additional comfort and ensure easy donning and doffing. The small neck zipper adds another layer of comfort.
The neoprene ribs in the back of the knees and crook of the arms are unique. The clever concept ensures optimum comfort when bending the arms or legs.
Shoulder and knee protectors protect the suit in high-wear areas. The small computer safety strap holds the device in place. The SP suit series is available for men and women in 5 & 7mm and offers a wide range of sizes including numerous intermediate sizes.
Every day, DYNAMICNORD works to keep its environmental impact as low as possible. Only the best available neoprene is used for the SP series of neoprene suits. It goes without saying that the neoprene is made from limestone. It is sourced from nature and has less negative impact on the environment. Furthermore, Carbon Black, one of the main components of neoprene, is pyrolysed from used tires. This reduces energy consumption and cuts CO₂ emissions by 200 grams per neoprene suit. Innovative dyeing machines reduce water and energy consumption during production by 60%.
DYNAMICNORD’s R&D department is constantly testing recycled materials and other next-generation sustainable components to become even more eco-friendly in all areas.
The different models in the SP series are now available from DYNAMICNORD dealers and in the online store.
SRPs incl. VAT:
SP suit 7mm: £504.00
SP suit 5mm: £440.00
Sizes:
Women: XS-2XL, ST, MT, LT, M+, L+, XL+, 2XL+
Men: S-3XL, MT, MLS, ML, MLT, LS, LT, XLS, XLT, 2XLS
DYNAMICNORD – Your Outdoor Companion.
Blogs
Jeff Goodman Launches Underwater Moviemaker Course with NovoScuba
Transform Your Dive Experiences into Cinematic Masterpieces
NovoScuba has partnered with acclaimed underwater filmmaker Jeff Goodman to introduce the Underwater Moviemaker Course—a revolutionary program designed to equip divers with the skills to capture the breathtaking beauty of the underwater world.
Whether you’re an aspiring filmmaker, an avid diver, or a photography enthusiast, this course offers the tools and expertise needed to create stunning underwater videos. From vibrant coral reefs to curious marine life, you’ll learn how to film, edit, and produce captivating underwater stories, all with expert guidance from a seasoned professional.
Jeff Goodman: A Legacy in Underwater Filmmaking
Jeff Goodman brings over 40 years of experience in underwater film production for television to this course. Reflecting on his career, Jeff said:
“Although technology has dramatically changed, the basics of underwater filming remain constant. This course covers crucial skills for producing great videos. Whether you’re creating professional broadcast films or high-quality hobby videos, the fundamental principles are the same.
A camera operator must master their equipment to capture those magical underwater moments effortlessly. But beyond technical know-how, underwater filmmaking is about having fun and enhancing your diving experiences. So, take your time, learn at your own pace, and enjoy this creative journey.”
About NovoScuba
Founded in 2023, NovoScuba is reshaping dive education with a comprehensive, digitally native platform. Offering cutting-edge training programs for divers at all levels, NovoScuba sets a new benchmark in the diving industry by combining innovation with accessibility.
With ISO-certified courses, a student subscription model, and multilingual support, NovoScuba ensures that dive education is inclusive and engaging. More than just a training provider, NovoScuba fosters a global community of divers committed to exploration, collaboration, and sustainability.
Join the NovoScuba Underwater Moviemaker Course Today!
Dive into the world of underwater filmmaking and start creating cinematic stories that inspire. Learn more about the course and enroll today at www.novoscuba.com/novoscuba-underwater-moviemaker-course.
EXCLUSIVE: Jeff Goodman interviews Mark Spiers, CEO of New Scuba Diving Training Agency NovoScuba
NovoScuba’s Game-Changing Approach for Dive Store Owners: WE PAY YOU!
The diving world thrives on passion and adventure, but for many dive store owners, the financial and operational challenges can be as deep as the ocean.
NovoScuba, an emerging force in the diving world, is on a mission to transform this landscape for the better. With a revolutionary approach to dive store and training agency partnerships, NovoScuba is setting new standards for how dive stores can thrive while keeping their focus on delivering exceptional diving experiences.
A New Paradigm: NovoScuba’s Bold Mission
NovoScuba’s mission is straightforward yet profound: to disrupt the traditional dynamics between dive store owners and training agencies. Traditionally, dive stores have been subjected to substantial fees charged by training agencies, for membership, materials and certifications. These costs have often placed a heavy financial burden on store owners, cutting into their profits and limiting their ability to offer competitive prices to customers.
NovoScuba flips the script by offering a model where dive stores earn money, instead of paying high fees. Dive stores receive commissions for every student they register, and their certification costs are covered. This new model not only boosts profitability but also ensures clients get top-quality training at unbeatable prices.
Financial Upsides: Earn From Student Registration
NovoScuba’s approach is simple yet revolutionary. Dive stores partnering with NovoScuba can earn commissions for every student they enroll.
Here’s how it works: For every student enrolled through NovoScuba, dive stores receive a commission. Each student enrolled will receive their e-learning materials and certification credit included in their subscription. This arrangement is a significant departure from the traditional model, where dive stores often struggle to manage high overhead costs related to training fees and certification expenses.
NovoScuba’s approach ensures that dive stores can focus on what they do best—providing top-notch diving experiences—without being bogged down by excessive financial burdens, and the need to carry large stocks of materials.
Quality Training at a Great Price
NovoScuba stands out by offering high-quality, ISO certified, training that doesn’t break the bank, in fact our students will pay less than with most competing agencies. Clients benefit from top-notch education and safety standards at competitive prices. Dive store owners can confidently promote NovoScuba’s programs, knowing they’re offering fantastic training at affordable rates. This balance of quality and affordability helps dive stores build a strong reputation and attract more customers.
Your Brand is Your Business: NovoScuba’s Commitment to Showcasing Your Identity
At NovoScuba, we understand that your brand is your most valuable asset, and we’re committed to putting it front and centre. Unlike agencies that charge high fees to promote their own brand, we believe in investing in yours. With NovoScuba, you won’t be paying to advertise someone else’s logo alone, — our focus is on showcasing your unique identity. Certifications prominently feature your brand, as well as the training agency, reinforcing your store’s image and brand every step of the way. We’re here to support and elevate your brand, ensuring that your investment directly benefits your business.
Affordable Membership: An Investment in Your Success
NovoScuba’s membership model is designed with dive store owners in mind. Membership fees are kept low and include annual Pro member fees for your team. Payment can be made monthly or annually in your local currency, avoiding the hassle of exchange rate fluctuations. NovoScuba promises no exchange rate changes without a six-month notice, ensuring financial stability and simplifying budgeting. With a membership lasting 12 months from date of joining, you’ll enjoy a full year of NovoScuba’s benefits and support.
Streamlined Operations: Simplifying Your Workload
Handling administrative tasks can be a challenge, but NovoScuba makes it easier. We’ve streamlined certification procedures and reduced paperwork to help dive stores operate more efficiently. Certification processing is quick and straightforward, allowing more focus on teaching and customer service. Our system minimises bureaucracy by storing necessary forms in student profiles, reducing paperwork and administrative delays.
Crossover Made Easy
For dive stores looking to transition to NovoScuba’s model, the crossover process is designed to be smooth and hassle-free. NovoScuba provides support to ensure that the transition is as seamless as possible, helping dive store owners integrate into the new system with minimal disruption. Experienced dive Pros don’t need to undergo extensive retraining. Our crossover is designed to familiarise Pros with NovoScuba’s user-friendly platform, standards and course structures, and not to waste time and expense re-training in water.
With just a few simple steps, you’ll be ready to offer top-notch training through NovoScuba.
Comprehensive Business Support and Training Included in Your Membership
NovoScuba goes beyond financial benefits by offering experienced support and training. This value added service includes:
- Business Training: Optimise your operations with guidance on marketing, customer service, and best practices.
- Marketing and Promotion: Access resources to attract new customers and boost your store’s visibility. Enjoy cross promotions with NovoScuba to gain increased exposure.
- Ongoing Support: NovoScuba’s commitment to its partners extends beyond initial training and setup. The company offers ongoing support to address any issues or questions that arise. This continuous support ensures that dive store owners have a reliable resource to turn to whenever they need assistance.
Embracing Digital Natives: Instant Evolution and Continuous Improvement
NovoScuba’s digital-native approach is a game-changer. Leveraging cutting-edge technology, we ensure our services evolve and improve swiftly. Dive stores benefit from instant updates, the latest features, enhancements, and effective solutions, keeping them ahead of the curve. This continuous improvement helps dive stores stay competitive and deliver exceptional services. Whether it’s a new course update, additional marketing resources, or improved e-learning functions, NovoScuba’s digital infrastructure ensures that dive stores are always equipped with the most current and effective solutions. This continuous evolution not only helps dive stores stay ahead in a competitive market but also ensures they consistently provide top-quality services to their clients.
Why Is NovoScuba Doing This? – Fair Profit Sharing for Greater Access and Growth
At NovoScuba, we’ve taken a bold step by paying commissions to stores rather than following the traditional model of training agencies charging high fees. Our mission is to make diving accessible to everyone and to foster a growing community of new divers and continued education. By redistributing profits more equitably between stores and training agencies, we aim to create a more supportive and collaborative environment within the industry. We believe this approach not only helps individual stores thrive but also stimulates overall growth and innovation in diving. Our commitment to fair profit sharing reflects our dedication to the long-term health and expansion of the diving community.
Getting Started: Join the NovoScuba Revolution
Ready to revolutionise your dive store experience? NovoScuba is here to support your journey toward reduced costs, increased profitability, and enhanced operational efficiency. Get in touch with our team to learn how NovoScuba can transform your business.
For more information, email info@novoscuba.com or visit www.novoscuba.academy.
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