Marine Life & Conservation
I.CARE, SSI Blue Oceans, and Mares Team Up to Remove Over 36,000 Pounds of Debris from the Florida Keys

The 3rd Annual I.CARE Trash Derby has come to a successful close, delivering a powerful message of community-driven conservation. In partnership with SSI Blue Oceans, Mares, and several other industry leaders, I.CARE once again led an inspiring grassroots effort to restore and protect the marine environment of the Florida Keys.
This year’s Trash Derby broke records, drawing support from more than 900 participants—including divers, boaters, and conservation advocates—who collectively removed an impressive 36,459 pounds of marine debris. Over a two-day period, teams worked on land, along shorelines, and at reef sites both above and below the water, making a meaningful contribution to the region’s ecological health.
“I am so proud of everyone involved in last week’s I.CARE Trash Derby,” said Mike Goldberg, Co-Founder of I.CARE. “This level of success comes from the passion and hard work of hundreds of people who care about our oceans, reefs, and local communities. I’m filled with gratitude.”
Recognizing Top Contributors: From Trash to Triumph
The event featured competition across three categories—Land & Shore, Private Boat, and Dive Operator—awarding teams based on the amount of debris collected per person. Additional special recognitions included the most monofilament retrieved and the most unusual item found. Congratulations to the standout teams of 2025:
Land & Shore Division:
Tired of Tires – 1,128.75 lbs/person
DerSno – 930.7 lbs/person
KnotaYacht – 124.2 lbs/person
Private Boat Division:
Triple Crown – 1,076.83 lbs/person
Fisherman & the Mermaid – 735.95 lbs/person
Dumpster Diving Divas – 572.875 lbs/person
Dive Operator Division:
Quiescence Diving – 430.6 lbs/person (average)
Key Dives – 141.3 lbs/person (average)
Captain’s Corner – 83.2 lbs/person (average)
Special Awards:
Most Monofilament Collected: Conch Republic Divers (26.8 lbs)
Most Unique Item Found: Bilge Buddies
Celebrating Conservation with Community and Education
The weekend concluded with the Trash Derby Festival at Founders Park in Islamorada. Attendees enjoyed live music, food, and sustainability-focused vendors, all centered around marine conservation. The festival also provided opportunities to connect with environmental organizations and celebrate the participants’ achievements.
“The energy and dedication from everyone involved was incredible,” said Rachael Steidley, SSI’s North America Marketing Manager. “This event goes beyond collecting trash—it’s about building a movement and inspiring conservation on a global scale.”
Looking Ahead to 2026: Raising the Bar
Plans are already underway for the 4th Annual I.CARE Trash Derby, with organizers calling on dive pros, boaters, and ocean advocates to help set an even bigger record next year.
To get involved or learn more about how you or your dive shop can participate in 2026, visit www.icaretrashderby.com or contact I.CARE at info@icareaboutcoral.org.
Let’s keep making waves for the planet—one pound at a time.
Marine Life & Conservation
Saudi Arabia’s Red Sea Coast Leads the Way in Marine Conservation
Marine Life & Conservation
Aqaba’s Dive Operators Reduce Environmental Impact on Reefs

Green Fins initiative in Jordan achieves 51% reduction in threats to Aqaba Marine Reserve
Green Fins, the internationally recognised standard for sustainable diving and snorkelling, is delivering measurable environmental benefits to Jordan’s precious coral ecosystems. In just its second year of implementation, the programme has achieved a remarkable 51% reduction in threats to Aqaba’s coral reefs from marine tourism activities.
Led by Aqaba Special Economic Zone Authority (ASEZA) and supported by Green Fins’ international coordinator, The Reef-World Foundation, Green Fins Jordan is demonstrating how government commitment combined with industry action can rapidly transform a dive destination.
Measurable Environmental Improvements
The programme’s success is evident through several key metrics tracked during annual Green Fins assessments:
Elimination of anchoring damage from Green Fins Members
69% reduction in diver contact with fragile coral reefs
100% halt to the display and sale of marine life
46% improvement in waste management practices
28% reduction in chemical discharge into marine environments
27% increase in positive role model behaviour among dive guides
“This achievement not only attracts more divers to Aqaba but also honours ASEZA’s dedication to prioritising resources for this vital program,” said Nayef AL Fayez, ASEZA Chief.
Commissioner. “These remarkable improvements demonstrate that with proper guidance and commitment, the diving industry can reduce its environmental impact significantly. We’re proud to see the progress made by Green Fins Members, and this reinforces the importance of this initiative for our sustainability agenda. By choosing Green Fins operators, divers are directly contributing to the protection of our marine treasures for future generations while enjoying world-class underwater experiences.”
A Prime Destination for Eco-Conscious Divers
Aqaba has emerged as a leading destination for environmentally conscious divers, offering the rare combination of vibrant marine biodiversity with verifiable sustainability credentials. Divers now have a compelling reason to choose Aqaba: its commitment to sustainability directly translates to healthier, more vibrant reefs and an enhanced diving experience. The Aqaba Marine Reserve (AMR), which covers 30% of Jordan’s coastline, was recently recognised in the prestigious IUCN Green List of Protected Areas, confirming its status as an effectively managed protected area.
The designation of the Aqaba Marine Reserve in 2020 was made possible through the commitment and support of King Abdullah II, who considers marine conservation a national priority. This high-level backing has enabled ASEZA to implement effective management strategies, including Green Fins, ensuring that diving operations maintain the ecological integrity of this unique ecosystem.
“Divers are increasingly making sustainable choices,” noted JJ Jarvey, Operations Director at The Reef-World Foundation. “Aqaba now offers the compelling proposition of experiencing some of the world’s most resilient coral reefs while knowing their visit contributes to reef protection rather than degradation.”
Local Businesses Driving Global Impact
Eleven dive operators have achieved Green Fins certification in Aqaba, demonstrating their commitment to environmental best practices:
Red Sea Dive Center
Arab Divers
Deep Blue Dive Center
Coral Garden Diving Center
Aqaba Sharks Bay Divers
Royal Diving Club
Bait al-Aqaba Dive Resort
Hammerhead Diving Center
Rio Dive Center Aqaba
Red Coral Dive Centre
Sea Wonders Diving Center
These operators are pioneering a new standard for sustainable diving in the region, proving that environmental protection and business success can go hand-in-hand.
Recognising the Efforts of the Green Fins Assessor Team
Behind this successful partnership between dive operators and environmental standards stands a dedicated team of professionals. The recent success and continuity of the Green Fins programme would not have been possible without the commitment of the Green Fins Assessor team. Dom Wyszogrodzki and Tareq Al Salman played pivotal roles in ensuring the programme’s continued success. Their expertise and commitment have been instrumental in maintaining high standards, evaluating progress and supporting local dive operators in implementing best practices for sustainable marine tourism. Their contributions have been vital in strengthening the relationship between ASEZA and local dive operators and ensuring the long-term impact of the Green Fins initiative.
Future Plans for Expanding Green Fins in Aqaba
With this strong foundation established by the assessor team, Green Fins Jordan is now setting its sights on future growth. Building on the success of the current programme, ASEZA, in collaboration with The Reef-World Foundation, is working to expand the Green Fins programme to include the remaining Aqaba-based dive centres, ensuring that all operators in the region can contribute to the protection of Aqaba’s marine ecosystems.
In addition to expanding the programme, future initiatives will focus on conducting meaningful awareness sessions for both the local community and visitors. This will include citizen science-driven reef monitoring, where divers and local residents can actively contribute to the health and monitoring of coral reefs, as well as clean-up dives aimed at reducing marine litter and improving water quality.
“Divers are now looking for more than just an experience; they want to know that their activities are contributing to the preservation of our marine ecosystems. By expanding the Green Fins programme, we’re empowering more businesses and individuals to play an active role in protecting Aqaba’s reefs for generations to come,” added Dom Wyszogrodzki, Green Fins Local Management Team Leader.
Dive operators interested in joining the Green Fins programme can learn more at www.greenfins.net. For divers planning their next trip in Aqaba, choosing Green Fins-certified operators means experiencing extraordinary underwater environments while being part of the solution.
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